Hasta La Creative!

Advertising Agency: Swing Swing, Madrid, Spain
Creative Director: Judith Franscisco
Art Direction: Gabriel Da Silva

Advertising Agency: Whirled, USA
Creative Director: Scott Chan
Directors: Bradley Stonesifer, Emily Bloom
Producer: Jenna Cedicci
DP: Bradley Stonesifer
Editor: Aaron Naar
Graphics: The Armory

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar – The Sound Makers Productions (www.thesoundmakers.com)
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker & Ariel Levental

URL: http://catroulette.be

Catroulette is a cat adoption website that bases its user interface on Chatroulette’s nexting model. The website allows you to skip through videos of adorable cats and kittens that need homes until you find one that you would like to adopt. The site is backed by several cat adoption agencies in Belgium and unlike traditional adoption agencies, the website allows you to see exactly how many people have skipped over a particular kitty.

Advertising Agency: Famous, Brussels, Belgium

Advertising Agency: Mark/BBDO, Prague, Czech Republic
Creative Director: Andrej Stuk
Art Director: Lubos Vacke
Copywriter: Tomas Novotny
Illustrator: Tomas Kubicek
Photographer: Daniel Tokoly
Digital: RED media
Account Director: Mirka Korbelova
Account Manager: Anna Schmalko
Production: Petr Kulhavy, Lubos Rezabek
Director: Lubos Vacke, Daniel Tokoly

URL: http://catroulette.be

Advertising Agency: Famous, Brussels, Belgium
Creative Directors: Tim Driesen, Iwein Vandevyver, Jean-Marc Wachsmann
Creatives: Nathalie Wlostowski, Frederik Clarysse
Creative interns: Toon Vanpoucke, Morgane Choppinet
Account Director: An Van Den Cruyce
Account Manager: Marlies Neudt
Project Managers: Miet Lust, Bart Seghers
P.R.: Liesbeth Pyck, Anne-cecile Collignon
Interactive Developers: Thomas Matheussen, Valentijn Steenhoudt
Production: Lander Engels, Laurens Groven
Design: Nathalie Wlostowski

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

URL: http://vatoor.buynary.co.za

Advertising Agency: DraftFCB, South Africa

How the app works in three easy steps: After installing the app, you leave your message. It may be in video or text format, ?and it’s possible to either record a message or upload a ready video.
You then choose friends to be your Trustees, which are in charge of reporting your passing away, thus triggering your final message to be published. ?These Trustees should be close friends or family members your trust, picked from your Facebook friends’ list. You may choose as many Trustees as you wish, but it takes a minimum of 3 Trustees to confirm your death.
In order to assure your message is safely kept until the moment has come, we have taken the highest security measures. No one but you will be able to see your message, including company employees or Trustees. As an act of precaution, the moment a death report is received, the user that left the message is immediately informed and a time buffer is activated, to ensure this was not a mistake.? About the developers: Willook is a start-up company that specializes in time-capsule services and products. The company is assembled of a team of entrepreneurs, psychologists, educators, programmers and investors worldwide. Eran Alfonta, Founder & CEO, came up with the idea after friends of his were involved in a car accident and had a near death experience while on vacation in Italy. The traumatic experience left them with the realization that death could catch them anywhere, anytime, and that there had to be a service that enabled leaving a message for their kids and loved ones. After investing substantial resources to research the concept in hospitals and hospices in the USA, the first version of if i die was launched in 2010. Quickly understanding the service had real social motives, Willook moved the platform to Facebook and launched a successful marketing campaign in mid 2011, receiving worldwide media coverage. If I die website: http://www.ifidie.net

Adertising Agency: Mizbala, twentythree, Israel
Regional Executive Creative Director: Dori Ben Israel Kario
Creative Partners: Erez Rubinstein, Yossi Tzarfati
Music: Lee Curreri, AKA Bruno Martelli from TV series FAME
Animation and Post Production: Yuval Meron
Digital Design: Hooligans
Development and Coding: Go-Public

Advertising Agency: Marcus Thomas, Cleveland, USA
Director: Nick Zwinggi
Director of Digital Production: Tom Nolan
Video Production: Laurie Znidarsic