Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.
Advertising Agency: Tribal DDB, Singapore Chief Creative Officer: Neil Johnson Creative Directors: Thomas Yang, Francis Ooi Art Director: Benson Toh Copywriter: Theresa Ong Producer: Michelle Tan, Jamie Yao Photographer: Allan Ng Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
The election is coming up and Americans are voting for their 45th President Of The United States. This is your chance to express your opinion by voting with your gum. Go to gumelection.com and participate by voting, sharing or bringing the Gum Election to your neighborhood.
Creative: Stefan Haverkamp, James Cooper, Hedvig Astrom
Since 1951, South Africans have loved Volkswagen. In fact, you’ll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa’s Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.
Advertising Agency: Ogilvy, Cape Town, South Africa Executive Creative Director: Chris Gotz Creative Director: Nicholas Wittenberg Associate Creative Director: Tommy Le Roux Designer: Fred Cilliers Copywriter: Tim Human Business Director: Gre3g Tebutt, Adrian Varkel Motion Designer: Andrew Pullen Head Developer: Umar Jakoet Developers: Michael Theron, Melinda Wantenaar, Will Roos Producer: Kurt Paulse
É raro eu escrever alguma coisa aqui no B9 que não seja um post de opinião mas acho que esse aqui realmente vale a pena. É uma indicação de um site que é quase uma ode à UI. São detalhes que existem em quase todos os softwares, sites e aplicativos.E devo confessar que esses detalhes são sensacionais de se fazer. Lembro que quando estava desenvolvendo o moovee.me, tivemos a chance de pensar em alguns desses detalhes tipo a página de 404, o texto do email de esqueceu a senha e tal. E que quando isso é notado pelas pessoas dá uma sensação de satisfação incrível.
Por isso que quando vi o Little Big Details, fiquei emocionado ao ver a quantidade de detalhes que passam totalmente despercebidos na nossa rotina. Ficamos várias horas na frente do computador, celular, tablet e muitas vezes esses detalhes passam batido.
Para não me alongar muito, entre no site, descubra novas coisas e divirta-se. Ah! e se der tempo, mande alguma descoberta bacana sua para lá. Vai que vira um post, né?
Advertising Agency: Team Detroit, USA Executive Creative Director: Scott Lange Group Creative Director: Stu Oneil Associate Creative Director: Stephanie Kohnen Art Directors: Doug Kohnen, Brian Bono Designer: Doug Kohnen Copywriter: Adam Burkett Account: Jason Follebout Project Manager: Jody Dupuie Information Architect: Cora Cowles Tech: Greg Mitchell Social Strategy: Sarah Jo Sautter Vendor: Red Interactive
2 films, 10 different finals and a advertising boy that is one of the biggest stars in world football. All of that in just one place: The Incredible Kibon’s Video Machine. For divulge the most selling icecream of Brazil, Tablito, we create a Youtube Brandchannel with a resource never seen before: Two players that, side by side, show situations which complement each other. But with one little detail that makes all the difference: Whenever someone push the machine’s lever, they saw a new final of the history. Just follow the link: www.kibontablito.com.br
Advertising Agency: F.biz/WPP, Sao Paulo, Brazil Creative Director: Rodolfo Barreto Art Directors: Daniel Schiavon, Carlos Pimenta, Leandro Bordoni Copywriter: David Levy 3D / Motion: Wesley Martins Silva Account Maneger: Camila Costa, Juliana Possato e Marília Lazarin Planners: Fernando Diniz, Luiz Felipe barros, Caio Queiroz, Vera Lima e Ana Carolina Rocha Project Manager: Alexandra Gomes, Karen Hada e Mariana Gilioli Production: Teteu Savioli e Vivian Amodio Media: Camilo Otto, Carolina Lemos e Marina Bastos Film Production: Delibistrot Films Film Direction: Cláudio Cinelli Graphics: PixPos
In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth.
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovi?
Art Director: Rade Šaptovi?
Copywriter: Predrag Simi?, ?or?e Jankovi?
Illustrator: Ivan Nedeljkovi?, Ivana Radi?
Cheez doodles is Sweden’s most popular snack. And they are crispy and fresh! Still, some people like to enjoy their cheez doodles a day or two after they have opened the original bag, this because it creates a more chewy cheez doodle. The most common technique is to let an open bag sit out on the kitchen table for a while to generate chewiness. The problem with this technique is that the cheez doodles are exposed to people with sticky fingers, resulting in fewer snacks for fans of chewy cheez doodles. To help these fans OLW decided to create The Chewy Bag. The Chewy bag is custom made to create chewy cheez doodles and keep them safe at the same time. Small air holes create the chewiness and the zip-lock keeps sticky fingers out.
Advertising Agency: JMW kommunikation, Stockholm, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Art Director: Jonas Böttiger
Account Director: Björn Mellstrand
Advertising Agency: My Loud Speaker, Vancouver, Canada
Creative Director: Tammy Tsang
Art Director: Jonathan Tsang
Copywriter: Matthew Tsang
Video Production Company: Linetest Collective
MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI’s analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn’t crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.
Advertising Agency: JWT, Amsterdam, Netherlands Executive Creative Director: Bas Korsten Creatives: Jeena van der Heul, Ben Goedegebuur Art Directors: Jeena van der Heul, Maarten Vrouwes Copywriters: Jeena van der Heul, Friso Ludenhoff Designers: Richard Beerens, Fâris van de Lisdonk Concept Producer: Esther Berger Development: Trilab
Australians are known for being easy going and not taking small things too seriously. With the concept “No regrets, mate”, the Australian energy drink “V” challenges you to try their laid back lifestyle: Write whatever you want on a friend´s Facebook wall for one hour. Your only problem is that your friend can update your profile at the same time. Advertising Agency: Jung von Matt, Stockholm, Sweden Account Director: Jan Tallroth Art Director: Daniel Forero, Daniel Wahlgren Copywriter: Magnus Andersson Planner: Leon Phang Account Manager: Stephanie Gill Designer: Dennis Phang Production Company: Awkward Group, Ding
Recentemente acompanhamos alguns casos de empresas que conseguiram transformar críticas na internet em marketing positivo, porém, ainda é um comportamento que parece exceção. A maioria das marcas está mais preocupada em monitorar comentários negativos visando minimizar a sua disseminação, do que em estabelecer uma plataforma de conversa de igual para igual com seus consumidores.
Brief:
Every year in Germany, more than 100,000 children and young people are reported missing. So on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the facebook page as a high-profile cause.
Solution:
At the match of FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a player escort kid holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website www.deutschland-findet-euch.de. Media had already been informed in advance and sports reporter Béla Réthy informed viewers live in 40 countries about the “Deutschland findet Euch” campaign.
Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers. Followed by more than 40,000 new facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels. Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”.
Results:
By using a range of media in combination we were able to establish “Deutschland findet euch“ as the world’s largest network for tracing missing children. But the best statistic of all is that, to date, one missing child has already been traced via our platform and the mother has offered her grateful thanks – on our website.
• 15.000.000 Euro Media coverage
• 40.000 new Facebook-Fans in one week
• A total global exposure of 55.000.000
• 69.000 viewers in the stadium
• 15.000.000 TV viewers worldwide
Advertising Agency: Kempertrautmann, Hamburg, Germany
Advertising Agency: Fischerappelt, Hamburg, Germany
Creative Director: Marcell Francke, Patrick Matthiensen
Account Manager: Marcell Francke, Patrick Matthiensen, Carolin Panier, Biljana Retzlik
Programming: Patrick Matthiensen
Art Director: Leif Johannsen
Graphic Designer: Leif Johannsen, Bruno Luglio
Copywriting: Sebastian Merget
Production: Alexander Kate
Involved Agency: Fischerappelt
Case Film Preparation: Nhb Video
Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Creative Director / Copywriter: Adam Reeves Creative Directors / Art Directors: Danilo Boer, Cesar Finamori Senior Interactive Producer: David Ross Executive Producer: Diane Hill Account Directors: Dhane Scotti, Celeste Pulman Account Executive: Mallory Ramos Production Company: Jam3
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
