Hasta La Creative!

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Interactive: Nicolás Lawlor, Bernardo Álvarez
Copywriters: Mateo Vidal, Camila De Simone
Producers: Ricardo Rodríguez, Jope Urrestarazu
Account Manager: Marcelo Bonomi, Victoria Martin
Production Company: La Jolla Films
Web developer: Pinky!

Advertising School: Myong-ji University, Yongin, South Korea
Creative: Dongsoo Lim

Advertising Agency: DDB Latina, Guaynabo, Puerto Rico
Creative Directors: Enrique Renta, Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Production: Tres Trece
Programming: Dbox
Additional Credits: Yarmari González, José Villada

The customers where asked to tear down Clas Ohlson’s (Sweden’s leading hardware store) old webstore in order to launch their new one, by using real Clas Ohlson tools.

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen, Johan van der Schoot
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Digital Producer: Niclas Bergström
Digital Director: Magnus Hällstén
Production company: Acne Production

Idea:
For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.

Strategy:
We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

Results:
For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Technology Director: Fernando Boniotti
Project Manager: Ana Carolina Cintra
Media: Mauricio Val Cruz, Larissa Sanches
Planning: Chris Bock, Sabrina Lima Peralta e Karina Kanashiro
Approval: Herlander Zola, Carla Costa

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Advertising Agency: Publicis, São Paulo, Brazil
Creative Director: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriter: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow

Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio

Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares

“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.

Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov

Advertising Agency: Academy of Art, San Francisco, USA
Creative: Edmund Boey
Photographer: Donnie Hoffman
Special Effects / Motion Graphic: Bruce Sullivan
Sound: Burce Sullivan, Dante Elias Sesin
Editor: Zack Sainz