Hasta La Creative!

URL: www.createtherainbow.com

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director: Michael Clowater
Art Director: Jeff Cheung
Creative Technology: Jeff Vermeersch
Agency Producer: Beatrice Bodogh
Account Management: Chitty Krishnappa, Saloni Wadehra
Project Management: Matt Dewaal, Mark Carpenter
Production Company: Jam3
Digital Creative Director: Pablo Vio
Digital Producer: Michael Dobell
Production Coordinator: Greg Benedetto
Developers: Mikko Haapoja, Sunil John
Live Action Production: Thelonious Films
Director: Matt Eastman
Editing: Jam3
Visual FX: Rafael Ludwig
Post Production: Rafael Ludwig
Colour: Jam3
Music: RMW
Sound Design: Drastic Music
Seeding: Denizen, Unruly
Media: MediaCom

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officers: Susan Credle, Mark Tutssel
Executive Creative Director: Jeannie Caggiano
Creative Directors: Matt Miller, Phil Jungmann
Production Designer: Chris Apap
Copywriter: Adam Ferguson
Art Director: Kate Harding-Jackson
Director of Design: Alisa Wolfson
Designers: Kelly Dorsey, Casey Martin, Peter Ty
Creative Manager: Joe Maggiore
Producer: Laurie Gustafson
Account Director: Karla Flannery
Account Director: Josh Raper
Assistant Account Executives: Riley Bernardin, Dane Gunderson

The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter´s total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo´s product section on www.volkswagen.es, reaching a record of its history.

Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Team: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Digital Account Director: Thais Ruiz de Alda
Account Executive: Laura del Rio
Planning Director: Samanta Júdez
Agency Producer: Vicky Moñino
Digital Producer: Jordi Fernández

A lot of people use social media to tell their friends and followers where they are. The risk of that: If you tell the people where you are, you also tell them where you are not: at your home. Therefore thieves have a good chance to know when to break in. So we have created for Santec Security Systems a thief called Igor Pavic,who obviously checked where celebrities are right now and then he pretended to rob their home. All he left was a nice little thank-you message on the fan-facebooksite of the celebrity and a link to his own microsite, where he posted a picture of himself in front of the celebrities home. In this microsite we also made clear, that with Santec Security Cameras your home would have been safe, even when you are not there.

The goal was to show the advantages of Santec Security Systems in a surprising and entertaining way. The strategy was to show, how risky new media such as Facebook or Twitter can be, and that Santec Security Systems are always the best solution for the households.

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Till Diestel, Marc Vosshall
Chief Creative Officer: Alexander Schill
Chief Digital Officer: Friedrich von Zitzewitz
Creative Producer: Florian Panier

Advertising Agency: The Monkeys, Australia
Creative Director: Noah Regan
Digital Creative Director: Jay Gelardi
Digital Head of Art: Kristian Saliba
Copywriter: Karen Ferry
Group Content Director: Clare Jones
Senior Content Director: Kate Blackadder
Digital Director: Ben Cooper
Content Manager Priyanka Patel
Senior Digital Producer: Debbie Sit
Technical Director Kynan Hughes
Lead Technical Developer: Adam Robertson
Senior Digital Designer: Tim Grout
Production Company: Nomad
Managing Director: David McGowan
Senior Digital Producer: Kerstin Keimling
Head of Technical Development: Jim Wild
Developer: Lucy Minshall

“Texts like this go unnoticed every day. They are there, but you do not see them. They are present, but you ignore them. They can be of vital importance; however, you do not give them the attention they deserve. Breast cancer can also go unnoticed if you do not pay close enough attention. Unnoticed, a tiny lump can develop, grow and result in breast cancer. So in the fight against this cancer, preventive action must be taken through self-examination and, especially, periodic checkups to take care of any problems promptly and effectively. On 19 October, International Breast Cancer Day, go pink and help us in the fight to end this cancer that today affects so many people. Just enter www.aecc.es, call 900 100 036 or put this text as the signature in all your emails. Together we can join forces to fight breast cancer harder than ever.
Before closing this email think of all we can achieve with your help. Fighting breast cancer is everyone’s business.”

As a self-promotional campaign, the agency has decided to donate the legal text portion of all our emails to the Spanish Association against Cancer to help fight breast cancer.

Advertising Agency: Road Publicidad, Barcelona, Spain
Creative Directors: Aitor Borrás, Maider Mendaza
Art Director: Maider Mendaza
Copywriter: Aitor Borrás

URL: http://www.youtube.com/brefballsband

Advertising Agency: TBWA, Milan, Italy
Executive creative director: Nicola Lampugnani, Francesco Guerrera
Creative director: Gina Ridenti, Hugo Gallardo
Art Director: Francesco Pedrazzini
Copywriter: Mara Rizzetto
Digital Creative Director: Michele La Fiandra
Digital Creative: Luca Sala
Web Designer: Chiara Villotta
Client Service Director: Cinzia Franchi
Account Manager: Cabiria Granchelli
Project Manager Digital: Sara Novellino
Producer: Federico Fornasari
Production Company: : Bedeschi
Director: Edoardo Lugari
Audio Production Company: : Quiet Please
Music: Ferdinando Arnò
Lyrics: TBWA\Italia

Folksam is one of the largest insurance companies in Sweden with around 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperation. In this campaign we wanted to give something back to the clients (who are also the owners). First up is Eva, who has her cat insured in Folksam. As a part of the internet campaign we also give people the opportunity to decide what the next commercial should be about.

Advertising Agency: Akestam Holst, Sweden
Art Director: Johan Landin
Copywriter: Filip Lauret
Account Director: Jacob Stjärne
Account Manager: Production Manager
Planner: Jerker Winther
Director: Markus Johnson
Producer: Anders Eklund
Flame Artist: Sam Hencher
Agency Producer: Leila El-Zein Widgren
Production Company: Film de Liberté
Post Production: Redrum Sam Hencher

Desde que o Instagram foi criado, uma das maiores requisições dos usuários era uma interface web. Até hoje, os perfis e imagens eram “presos” ao aplicativo, acessíveis apenas com serviços de terceiros. É verdade que cada foto tem seu permalink, mas o próprio site do Instagram não centralizava os posts.

Há poucos minutos, a popular rede social fotográfica revelou os perfis na web, contendo biografia, avatar, e um painel com as imagens compartilhadas pelo usuário através do app. É possível também seguir, comentar e dar like em fotos, além de editar o perfil diretamente no site.

A publicação de fotos continuará exclusiva via aplicativo mobile

A nova função será liberada aos poucos nos próximos dias. Se o seu perfil ainda não estiver no novo formato, confira alguns exemplos listados pelo próprio Instagram: @nike, @cucinadigitale, @mycookingdiary e @palomaparrot.

Se o seu perfil for privado, ele também terá esse novo layout, mas as fotos não serão exibidas publicamente. E o Instagram reforça: Não será possível fazer upload de imagens via web, apenas através do aplicativo.

Post originalmente publicado no Brainstorm #9
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Our mission was to communicate the message that Hotmail now stops 97% of all spam to Swedish tech-influencers. Instead of just boosting out the message we decided to take a somewhat different approach. As the Hotmail spam filter now is so effective it can actually put spammers out of business we decided to try and help them get legal jobs and launched Spammers’ Aid. The campaign consisted of a website and an online video invitation for spammers to an “open house” seminar at Microsoft’s Swedish head offices. At the seminar we had representatives, from Microsoft and a recruiter from the IT-sector, talk about ways for spammers to use their programming and online marketing skills to do something good instead of more spamming. No spammers showed up but the seminar was broadcasted live online where 27 people followed it, anonymously, and Sweden’s largest IT- blog reported live from the event. The product manager for Hotmail in Sweden was interviewed by both national and international media and the core message impact was at 73 % within the target group.

Advertising Agency: JMW, Stockholm, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Art Directors: Annelie Karlsson, Jonas Böttiger
Account Director: Björn Mellstrand
PR: Thomas Hansen
Director of photography: Robinovich
Producer: Jon Hichens
Online video: Falkevik & Danehav