Hasta La Creative!

Advertising Agency: Code d’Azur, Netherlands
Creatives: Kim Nieuwenhuijs-Griffioen, Madelon Uljee
Design: Priscilla de Gier
Accounts: Michiel van der Linden, Michiel Meiberg
Interaction Design: Nik Nieuwenhuijs, Michiel Meiberg
Development: Aaron Howell, Rick Schoo, Rupert Rutland, Jimmy Bokhove, Rob Stroom, Xenia Sarapoff, Paul Verhulst

URL: http://goo.gl/1XJuW

A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.

Advertising Agency: BBR Saatchi&Saatchi, Israel
Chief Creative Officer: Nadav Pressman
Executive Digital Director: Maayan Tirangel
Creative Director: Sharon Refael
?Planners: Tal Forkosh, Shai Nissenboim
Copywriters: Liron Cohen, Oren Meir
Art Director: Kamil Mekhty
Senior Account Manager: Elad Kuperman
Designers: Udi Dunayer, Michael Shely
Programmers: Miki Abtan, Leonid Angarov
Editor: Tom Soffer
Digital Studio Manager: Danit Atia-Moshe
Special Thanks: Shachar Aylon, Oren Amiran

Emily is on a first date with her dream guy. What could possibly go wrong? You decide in this cross-platform, interactive YouTube video where you can click anything in the scene to cause a stressful situation.

URL: http://www.youtube.com/niveauk

Advertising Agency: Agency Republic, London, United Kingdom
Creative Director: Alistair Campbell
Art Director: Jason Keet
Copywriter: James Hodson
Director: Ben Gregor
Production Company: Knucklehead

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand.

Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account.

Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website.

The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes.

We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting.

Advertising Agency: OgilvyOne Middle East, United Arab Emirates, Dubai
Creative Director: Fabian Roser, Sally Tambourgi
Copywriter: Hadeel Ahmad
Designer: Nadine Hallak, Mahesh Powar
Client Service Director: Sean Hart
Account Director: Sevim Oezdel, Tarek Shawki
Account Manager: Tara Page-Gelman
Planner: Nick Moore
Regional Director: Nabil Moutran
Executive Digital Producer: Yousuf Baqir
Web Developer: Mohammed Sayeed
Software Development Manager: Qainan Idris

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier.

Challenge: How to promote this message on the web and really connect with their communities ?
Idea: Wouldn’t it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn’t it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans.

A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans.

Advertising Agency: Blast Radius Paris, France
Creative Director: Benjamin Bregeault
Art Director / Copywriter: Charles-Antoine De Sousa
Producer: Sleepless Production

Advertising Agency: Fox Sports Creative Team, Rio de Janeiro, Brazil
Creative Directors: Alex Mendes, Victor Seabra
Art Director: Victor Seabra
Copywriter: Alex Mendes
Sound design: Patrick Laplan

For a long time the poor visibility and interaction of Facebook ads has been criticized. So, Sancho BBDO created a “banner” that gets itself in between the pictures of food in restaurant´s fanpages,
promoting how efficient Exito´s dental floss is. Some of the pages where you can see the action.

We wanted to give notoriety to our brand, Éxito Dental Floss, with a few ads and a very low budget. So, we decided to put it in a place where everyday there is more people, Facebook.

The Challenge:
83% of people recognize that never have clicked on Facebook ads. So, we had to create a message that was out of conventionalism, some message that was outstanding.

The idea:
We created “Flossbook”, a “banner” that took advantage of Facebook timeline and, in this case, it acted as a dental floss, getting between the content that restaurants’ fan pages publish. A literal translation of the product benefit, because we were between thousand of dishes.

Results:
An increase of 30% in visits of the Éxito’s website
1.000 fan pages impacted with a range of more than 900,000 people on Facebook.
More than 200.000 likes on fan pages.

But the most important thing, we achieved to increase visits to our page and we did it so much better than a Facebook ad, but without paying for it.

Advertising Agency: Sancho BBDO, Bogota, Colombia
Chief Executive Officer: Hugo Corredor, Giovanni Martinez
Executive Creative Director: Oscar Muñoz, Diego Forero
Creative Director: Freddy Mendez, Alejandro Camelo
Copywriter: César Castaño, Alejandro Camelo
Art Director: Oscar Muñoz, Juan David Rodríguez
Producer: Alejandro Cartagena
Programer: Sergio Juanías.

Advertising Agency: WIRZ BBDO, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Hanspeter Schweizer, Markus Schaerer
Art Directors: Rob Hartmann, Iwan von Rickenbach
Copywriter: Winfried Schneider
Photographer & 3D: fluxif.com

Objective
To convey the palatability of the superior nutrition balanced Hill’s Science Diet for pets, now available in canned form, with a creative twist to increase top of mind brand recall amongst target audience – pet owners.

Strategy & Execution
“YUMMY FACE Maker”, is a simple app that allows users to add a tongue to their favourite pet’s photo in order to create their pet’s cute YUMMY FACE. Pet owners are required to go to the website: http://mypet.hills.co.jp/campaign/tastycan/generator.aspx to register in order to upload their pet’s YUMMY FACE. Organic spread occurred when pet owners shared their pet’s YUMMY FACE on their Facebook, Twitter and blog posts.

Results
The website garnered over 2,500 postings in 60 days – a total of more than 4,000 photos over a four-month period. The campaign was also linked to Facebook, ensuring that it had scale via Likes or Shares. The campaign was successful in communicating the palatability of Hill’s Science Diet canned pet food in an interactive, fun and engaging manner via the “YUMMY FACE Maker” app.

Advertising Agency: G2, Tokyo, Japan
Creative Director: Imai Yasuhito
Senior Copy Writer: Yoshitsugu Takako
Senior Art Director: Yamazaki Mitsunori
Web Director: Nakata Ikkoh

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Director: Gavin Milner
Copywriter: Ben Bliss
Art Director: Mike Bokman
Designer: Richard Harrington
Head of Production/Managing Partner: Peter Cline
Senior Interactive Producer: Christopher Neff
Interactive Producer: Daniel Laiblin
Head of Client Services: Chad Bettor
Account Managers: Mike Slatkin, Brooke Stites
Account Coordinator: Sarah Lynch
Production Co.: Unit9
Interactive director: Dawid Marcinkowski
Producer: Amelia Roberts
Project manager: Jenny Lam
Tech lead: Maciej Zasada
Developers: Renato Formato, Patrick Guido Arminio, Krzysztof Wyrzykowski
System Admin: Thomas Pedoussaut
Back end Developer: Tomasz Brunarski
Interactive design: Jarrod Castaing
UX design: Michael Ho
Photography and video: Kasia Kifert
QA: Jonas Simkus
Editorial Company: 180LA
Editor: Dave Groseclose
Executive Producer: Peter Cline
Composer: Adam Taylor