Watch How the News Outlets Covered Hurricane Milton

A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Times offices. Those are some of the searing images that aired on the major networks when Hurricane Milton made landfall on the Florida Peninsula on Wednesday night as a Category 3 storm. Even as coverage shifts into recovery phase, those…

Local Meteorologists Increasingly Find Their Job is to Fight Conspiracy Theories About the Weather

Several broadcast meteorologists tell Rolling Stone, they’re spending more time trying to fight the increasing flow of misinformation whenever there’s a major weather event. Some say they are also being threatened while doing it. “People are just so far gone, it’s honestly making me lose all faith in humanity,” said Washington D.C.-based meteorologist Matthew Cappucci….

Watch John Morales’ Emotional Reaction to Hurricane Milton

As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC’s local affiliate in Miami. On Monday, Morales visibly teared up while providing…

Here’s How News Outlets Are Covering Hurricane Milton

Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already underway in parts of Florida ahead of Milton’a expected landfall on Wednesday as a potential Category 4 storm. The National Weather Service has issued a warning of…

Chris Reece Promoted to Weekday Evenings at KSTP

KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. ‘”I love Minnesota SO much, I’ve signed a deal to stay in the Twin Cities for many more years, and I’m honored to announce that I’ve accepted a promotion to Weekday Evening Meteorologist at KSTP!” Reece wrote on social media. “Staring in late October,…

Leigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye

WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn’t come to the decision lightly, but her husband got a job in Ohio awhile ago and she said she “just wasn’t ready” to leave then,…

A Look at Hurricane Helene From Inside Fox Weather

There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network’s team diligently prepared for the hours of coverage to come. In a series of photos taken around 5 p.m. ET and shared with TVNewser, hurricane…

Jonathan Novack Joining KIAH in Houston as Chief Meteorologist

Jonathan Novack is joining Houston CW affiliate KIAH as chief meteorologist. Novack comes from Los Angeles Fox-owned station KTTV. The move was first reported by Houston media blogger Mike McGuff. This is a return to Houston for Novack, who worked at NBC station KPRC from 2007 to 2010 before leaving to appear on The Bachelorette…

WCPO Meteorologist Steve Raleigh Won’t Face Criminal Charges for June Fight Involving Sons

WCPO chief meteorologist Steve Raleigh won’t face criminal charges for his involvement in a fight in June, according to a statement released by special prosecutor Mark Tekulve. “It has been determined that criminal charges are not warranted against Mr. Steve Raleigh, as there is no evidence that he violated any criminal law,” said Tekulve. Raleigh…

Ticker: News Networks Prepare for Hurricane Francine

Top of the Ticker: Hurricane Francine is set to make landfall in Louisiana today as a possible Category 2 storm. Coastal communities have been evacuating in anticipation of its arrival and floodgates within the region have been closed. Most of the major news networks have already sent crews down to Louisiana to cover the impact…

Ticker: ABC News Finalizes Presidential Debate Rules

Top of the Ticker: With only four sleeps to go before Kamala Harris and Donald Trump face off in Philadelphia in their Sept. 10 presidential debate, ABC News has set the ground rules for the blockbuster event. Mics will definitely be muted, no audience will be permitted and there will be two commercial breaks during…

Ticker: Marybel Gonzalez Named CNN Newscource Correspondent

Top of the Ticker: CNN announced that Marybel Gonzalez will rejoin the network as a CNN Newscource correspondent based in Los Angeles. A former CNN intern, Gonzalez was previously a reporter for CBS News Chicago and has also worked at Telemundo, the Sinclair Broadcast Group and Denver’s PBS station. Breakfast in Kitty Hawk: The latest…

From Alerts to Apologies: Tracking a Meteorologist's Tough Night on Twitter

For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter, an outlet not just for bitching, but also for atonement.

Late last night, after New York City and nearby areas went into full disaster-prep mode in expectation of several feet of snow, National Weather Service meteorologist Gary Szatkowski took to Twitter to apologize when it became clear the region would receive only a scant few inches.

For most New Yorkers, the rather extreme weather warnings simply resulted in an early (if frustrating) dismissal from work and a bonus snow day. But there was also a tremendous economic and logistical impact on the communities involved. Recognizing this, Szatkowski, lead meteorologist for the NWS office in Mt. Holly, New Jersey, was effusive in his apologies.

Here’s a chronological recap of how Szatkowski’s messaging and tone changed from Sunday night to early this morning:

On Sunday, Szatkowski was sharing National Weather Service predictions that anticipated around 2 feet of snow for the New York area.

Sunday afternoon, the National Weather Service released a blizzard warning that largely set the tone for the next 24 hours by calling the storm “a crippling and potentially historic blizzard.”
 

By early Monday, though, Szatkowski was beginning to express concerns that earlier predictions might not come to pass, at least not on the level of 30 inches.
 

Shortly before midnight, Szatkowski’s tone shifted considerably as he and the rest of the National Weather Service realized conditions would not be incredibly severe for New York and New Jersey. By then, government officials had issued road travel bans and suspended mass transit, essentially bringing one of the world’s largest cities to a halt.
 

As you might expect, he received a few rather pointed criticisms.
 

But overwhelmingly, Szatkowski’s openness and transparency on Twitter generated vocal support and appreciation from those following his updates.
 



Obnoxious Grandmother Gives Forecasts on World's Most Insane Weather Site

If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts that are significantly more insane than those on the morning news.

Actor David Krumholtz and the producers behind the new website, Weather From, present Gigi, a character who will tell you, for example, that New York’s forecast is mild and cloudy, a type of weather that the Nazis used to call “Please don’t have sex with your mother.”

In other words, Gigi says whatever she wants to say, without much concern for political correctness or basic decorum.

There are 35 different videos corresponding to various forecasts, and a search tool that lets you get an accurate reading on any location, as provided by the National Weather Service, with commentary from Gigi.

The videos are jam packed with sexual innuendo, outright filth and some racially tinged attempts at humor. Gigi complains in one clip that her son’s black girlfriend’s name, Variola, sounds like part of a vagina. In reality, Variola is the Latin name for smallpox. (While Gigi never spells the name out explicitly, it’s hard to mistake the phonetics.)

She’s equal opportunity offensive, or maybe just dumb, or maybe just addled—in another clip (68 degrees and raining) confusing whether the Chinese, Japanese or Koreans bombed Pearl Harbor on June 6, 1944 (which was D-Day, not the date of the attack on Hawaii).

In other words, it’s more about making fun of Gigi’s stereotype than about getting the weather—and it is not for the faint of heart.

Krumholtz, who’s had roles in CBS’s Numbers and the Harold and Kumar trilogy, introduces Gigi in a clip of his own (posted below), saying he based the character in part on his own grandmother, and other grandmothers from around the world.

Or you can get the intro from Gigi, who in the promo above shows off the makeup job that renders Krumholtz unrecognizable, and cracks a few jokes at Mark Zuckerberg’s expense.



Source

Obnoxious Grandmother Gives Forecasts on World’s Most Insane Weather Site

If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts that are significantly more insane than those on the morning news.

Actor David Krumholtz and the producers behind the new website, Weather From, present Gigi, a character who will tell you, for example, that New York's forecast is mild and cloudy, a type of weather that the Nazis used to call "Please don't have sex with your mother."

In other words, Gigi says whatever she wants to say, without much concern for political correctness or basic decorum.

There are 35 different videos corresponding to various forecasts, and a search tool that lets you get an accurate reading on any location, as provided by the National Weather Service, with commentary from Gigi.

The videos are jam packed with sexual innuendo, outright filth and some racially tinged attempts at humor. Gigi complains in one clip that her son's black girlfriend's name, Variola, sounds like part of a vagina. In reality, Variola is the Latin name for smallpox. (While Gigi never spells the name out explicitly, it's hard to mistake the phonetics.)

She's equal opportunity offensive, or maybe just dumb, or maybe just addled—in another clip (68 degrees and raining) confusing whether the Chinese, Japanese or Koreans bombed Pearl Harbor on June 6, 1944 (which was D-Day, not the date of the attack on Hawaii).

In other words, it's more about making fun of Gigi's stereotype than about getting the weather—and it is not for the faint of heart.

Krumholtz, who's had roles in CBS's Numbers and the Harold and Kumar trilogy, introduces Gigi in a clip of his own (posted below), saying he based the character in part on his own grandmother, and other grandmothers from around the world.

Or you can get the intro from Gigi, who in the promo above shows off the makeup job that renders Krumholtz unrecognizable, and cracks a few jokes at Mark Zuckerberg's expense.




Using Weathercasters to Deliver a Climate Change Message

The White House invited weather broadcasters to interview President Obama and, the administration hoped, to spread the word in a landmark report.



In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad vacationer soaking up the sun in a giant wallscape promoting Arizona tourism.

The casual footwear "crushed" two cars parked below. The installation at the corner of Randolph and Jefferson, designed to entice Chicagoans to book getaways to the Grand Canyon State, was created by ad shop Off Madison Avenue. Temps in Chicago have been so low, anyone stopping to admire the novel display risked freezing to the ground where they stood. Thankfully, the city will enjoy a high today near 30, and it could hit 40 tomorrow, making Chi-town feel like a tropical paradise compared to the sub-zero blast it just endured.

Who needs Arizona? It's time to break out the SPF 40 and surf Lake Michigan!


    

Chasing the Storm, but Hoping Not to Catch It

Interest in storm chasing has surged, with amateurs now jockeying with seasoned professionals. The risks of the hobby were apparent Sunday when relatives confirmed the death of a veteran chaser.

    

It’s always better elsewhere / Une blague qui sent le réchauffé

thermometre2011 thermometre2013
THE ORIGINAL? 
Fiji Tourism – 2011
Source : Adsoftheworld
Ag : Barnes Catmur Auckland (NZ)
LESS ORIGINAL
Carnival Cruiselines (This billboard ran during NYC winter) – 2013
Source : Adsoftheworld
Agency : Arnold Worldwide (USA)

Media Decoder Blog: Weather Channel’s Challenge: Predictable Programming for Advertisers

At its upfront meeting, the channel touted its new series because though the weather is mercurial, marketers crave regularity.