The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets
Posted in: UncategorizedNonfungible tokens, or NFTs, have recently been the subject of an enormous amount of hype. For the uninitiated, NFTs are tokenized versions of assets that owners receive virtual certificates of sole ownership for, which are tracked and traded on a blockchain. In essence, NFTs are speculative financial assets that can be attached to a multitude…
We Need Mandatory Time Off as We Get Back to Work
Posted in: UncategorizedAs the world returns to normal and employees are called back to work, Anthony Klotz, an associate professor of management at Texas A&M University predicts “The great resignation is coming.” You’ll probably agree. As a society, we’ve had a lot of time to think about how we want to live, and one conclusion has become…
These Asian American Creators Want Visibility, and We Want to Be Seen for Who We Are
Posted in: UncategorizedEditor’s Note: It’s Asian Pacific American Heritage Month again, and this year, it feels different. It feels like we can own our voice. So we speak, in all our varied capacities and capabilities. We commissioned powerful illustrations, words, a video diary and a self-portrait from a multitalented media buyer turned artist, a memorable copywriter, a…
Why BitClout Is the Platform Brands and Marketers Must Watch
Posted in: UncategorizedNFTs, Clubhouse, Spotify’s acquisition of the Locker Room app, and many other investments, acquisitions, platforms and technologies that have emerged recently are all in support of the rise of the creator economy–providing tools for creators to create and more importantly, distribute, promote and collect funds through smart contracts, blockchain and cryptocurrency. Among these advancements there’s…
7 Ways Marketers Can Help Amplify the Asian American Community
Posted in: UncategorizedOver the last few months, I’ve been feeling more optimistic than usual. Yuh-Jung Youn recently won an Oscar for Best Supporting Actress, and Chloe Zhao is the first woman of color to win Best Director for Minari and Nomadland, respectively. Moments like these may seem insignificant, but to a community that went nearly invisible and…
What Life Could Be Like in a Decentralized World, Thanks to Ralph Merkle
Posted in: UncategorizedHow a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base
Posted in: UncategorizedOn March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. It was a frightening moment that sent shock waves across the nation. Other leagues quickly followed the NBA, leading to a standstill across professional sports. Countries around the world were imposing strict and immediate lockdowns on all facets…
How Doritos Effectively Doubled the Love This Mother’s Day
Posted in: UncategorizedDoritos Mexico just debuted an ad in anticipation of Mother’s Day featuring families with two moms called, “Thanks Mom, and Mom.” The new spot, created by Slap Global, shows kids standing on a theater stage, reading letters thanking their moms for all that they do, and all they have overcome to create and nurture their…
AAPI Talent Needs to Have a Seat at the Table
Posted in: UncategorizedThe Richards Group Incident Is Outrageous in Many Ways
Posted in: UncategorizedThe advertising industry as a whole is failing–failing to diversify teams in an authentic way. This week, we saw Home Depot and Motel 6 step down from working with The Richards Group after its founder, Stan Richards, made racially fueled comments. While I don’t condone what Richards said, there’s something bigger going on here. Instead…
Help Hispanics Keep Shining After Hispanic Heritage Month
Posted in: Uncategorized5 Social Marketing Takeaways From Emily in Paris
Posted in: UncategorizedMarketing and pop culture have always been connected, especially when Hollywood makes the character work in the field. We have seen public relations on display in Sex and the City, advertising in Mad Men and crisis communications in Scandal. Social media marketing is now under the spotlight in Netflix’s new show Emily in Paris. Actress…
3 Unexpected Lessons From the ‘Dreams’ TikTok
Posted in: UncategorizedOn Sept. 25, Nathan Apodaca took a ride on his longboard, casually sipping a jug of Ocean Spray Cran-Raspberry juice and lip-syncing to Fleetwood Mac’s “Dreams.” The resulting video and mood it evoked took the internet by storm, garnering 28.7 million views on TikTok and inspiring copycat videos from everyday people and celebs. Naturally, Tom…
6 Ways to Make Yourself Indispensable at Work
Posted in: UncategorizedIf you’re scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself indispensable. A little recent history Before the pandemic, fear…
How Disney—and Others—Could Reimagine Bundles for the Future
Posted in: UncategorizedDisney remains one of the most admired brands in the world because it delivers memorable storytelling that moves people. It knows how to touch people’s hearts and has built an ecosystem where consumers can relive their beloved film or TV show through merchandise, music, live experiences, theme parks, etc.–a world-class system that few entertainment companies…
Aidy Bryant Reminds Us of the (Political) Power of Jingles
Posted in: UncategorizedElection season is known to be a particularly heavy fundraising time of year. Candidates, PACs and nonprofits send emails, make phone calls and text us. For many of us, it becomes white noise, until you see something that stands out–which is Aidy Bryant. SNL’s Aidy Bryant took a creative approach to helping a candidate from…
The Interruption Heard ‘Round the World Is All Too Familiar: ‘I’m Speaking’
Posted in: Uncategorized“I’m speaking.” What kind of time are we living in when a woman in power speaking has to repetitively ask a man to stop interrupting her? Sad to say, we are still living it. Women on social cheered, twitter memes went viral and GIF’s were already circulating–all in support of Sen. Kamala Harris during Wednesday’s…
How Brands Can Prepare for Apple iOS 14
Posted in: UncategorizedFor the media companies that were scrambling to adhere to Apple’s new guidelines under iOS 14, news of the delay of the mandatory permission request resulted in a huge sigh of relief. I think the biggest sigh came from Facebook. However, this is not Apple backing down. They are merely giving publishers and developers more…
What Every Marketing Spokesperson Should Learn From Dr. Anthony Fauci
Posted in: UncategorizedRegardless of which side of the political aisle you might sit on, it’s difficult to deny that Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Disease and the top advisor on the White House’s coronavirus task force, is a proficient spokesperson during a crisis. A July Morning Consult/Politico poll showed 62%…