The outbreak of the pandemic in 2020 rippled across the globe as all communal spaces were shuttered in response to the worldwide public health crisis. Everything from school and work to doctor visits and spin classes went virtual. The steady but gradual ecommerce growth gave way to a 10-year acceleration in just three months, changing…
Being a Black woman in PR, I often find myself outnumbered. Given the role of the DEI and all things Black culture expert in meetings, there were times I struggled to find my voice. Black marketing professionals are often behind some of the most culturally shifting campaigns. Such campaigns include the work of Wieden and…
From the company that brought you misinformation, privacy issues, bullying and a riptide of societal ills comes Facebook’s latest endeavor, an unapologetic claim to the wide expanse that is the metaverse. There’s been speculation for weeks now that a name change was coming, and likely connected to this ambition. Without stretching too many brain cells,…
While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a new premium. Suddenly, those shows or movies that we heard about from a colleague or family member that were supposedly…
For the first 30 years of my career, there was a particular playbook for how to get ahead. That playbook spelled out how to dress, when to arrive at the office and how to look important. But the experience of the pandemic has brought a long chapter in our industry to a close–a conclusion that…
October is National Disability Employment Awareness month. While there have been significant strides celebrating disability, such as Unilever’s revolutionary innovations, disability inclusion often remains an afterthought or one-dimensional compliance check box for many advertisers and agencies. We’ve seen brands rapidly and dynamically shift marketing and hiring practices in support of marginalized communities and minority groups,…
The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon footprint was a strategy cooked up by Adland to shape demand and to sell more stuff. More than 15 years…
In the not-too-distant past, corporate diversity efforts fell under the corporate social responsibility banner and often amounted to not much more than a footnote in the annual report. Now that the demand for change toward a more equitable society has grown so powerful, it’s fueling an ESG investment boom and diversity, equality and inclusion (DEI)…
The beverage category of today doesn’t remotely resemble the beverage category of five years ago–and it’s going to be unrecognizable in just five more years. That’s not because of some new technology or scientific discovery. Rather, it’s because some bold brands out there have decided to empower consumers to be healthier, truer versions of themselves….
Sometime in May 2021, headlines began to dub the concerning trend of employees leaving their jobs, regardless of the industry, as the “Great Resignation” or as some are now calling it, the “Great Reassessment.” In the ongoing, unpredictable context of Covid-19, it is important now more than ever to consider the myriad of reasons for…
Today is Latina Equal Pay Day, which highlights a national issue not only within the advertising world but across all industries. It takes the average Latina nearly 23 months to earn what white non-Hispanic men earn in 12 months for the same role. This directly influences how we will be able to care for our…
Chances are, you have (or will have) a colleague who has been diagnosed with breast cancer. You might be starting your day in a team meeting or find yourself in the middle of presenting a campaign to a client, and suddenly you notice a colleague is not fully themselves. What do you do in those…
We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent could increase profits by a whopping 25-95%. The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new prospect. Acquiring a…
Rarely do we have an opportunity to watch an entire multi-billion-dollar industry take shape before our eyes, with every mistake on full display. That’s one of the great things about participating in the CBD industry: everything is so new. To say that there’s been a lot of mid-course correction in CBD marketing would be a…
We may come to understand our exit from the pandemic–our ‘Pandexit’ if you will–as the moment global society decided to start taking its existentialist responsibilities seriously. That might be the perfect moment, then, not only for brands and businesses to refine or even redefine their sense of purpose, but to form deep interlocking partnerships with…
As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. There is plenty of speculation on what form these changes may take, whether that be abolishing the barrage of cookie consent mechanics as…
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. “What’s the best advice you would give your younger self?” the moderator asked in a panel I took part in recently. I took a big breath, imagined my younger self…
There have been a lot of discussions here in the U.K. about young talent over the last few weeks, from agencies taking on Kickstart cohorts to the sad news that Watford’s creative school has closed (and the relief that its brilliant head, Tony Cullingham, is heading to BBH and can continue his magic). Also, we’ve…
The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the offers are all-cash. The racial ownership gap is at its highest since the final days of segregation. Exacerbating this further is a global pandemic in which working from anywhere is now the…
Marketing research by Nielsen has firmly established that most consumer decisions are memory-based–you just remember favorite ads and brand campaigns. They’re funny, clever, on point and thoughtful. Creativity can entertain, delight and inspire. But it’s the long-term investment in a strategic approach that can move and maneuver brands and their behavior, especially during a time…
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