I recently started a new role at my company, which meant I would be working with many new people that I’ve never met. There was the usual stress that comes with starting a new role and questions such as, “Will they like me?” and “Will they see the value I bring?” And like many in…
The original promise of the internet was it would help tear down national boundaries, democratize the town square and offer universal access to information. But Elon Musk’s Twitter takeover brings his vision of a “free speech utopia” into sharp relief, begging the question: Is this what the internet wants and needs? Advertisers fund, and therefore…
Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we’ve started to see a shift in the marketplace–and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the…
It’s no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it’s the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there’s merit in riding the coattails of a megatrend, it can be…
Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. P&G’s Marc Pritchard recently called for a shift away from upfronts and toward programmatic TV ad transactions. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple’s privacy changes. And open web…
Identification is just one layer of what it means to be a person of color. But proudly embracing one’s culture, traditions and heritage and sharing that unique perspective outwardly can oftentimes be a struggle and far more complex than what projected census numbers show. This is due to two factors: the individual’s own comfort level…
Like millions of parents and grandparents this week I’ve been unable to sleep. My heart is shattered, and I can’t get the unthinkable tragedy of Uvalde, Texas out of my head. I’m wringing my hands as I listen to people like Senator Chris Murphy say out loud what we all know: This only happens in…
It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make. We cannot agree entirely….
Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it’s probably just me asking that question.) And with that, millions of eyes have…
Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start–and the acronyms…
Flexibility has already become the word of the year: Flexible hours. Flexible workdays. Flexible geographies. Flexible work environments. Anything and everything having to do with flexibility is being discussed daily by leadership across the country. And when you consider “The Great Resignation” and the challenges we are all facing with staffing and recruiting, how we…
Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They–the fridge that is–went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but…
After getting major backlash, Samsung is apologizing for its recent ad for its Galaxy fitness watch that featured a woman of color going for a run at 2 a.m. She is smiling, running through street after street, continuing to smile at the occasional strangers she comes across. She is seemingly oblivious to the fact that…
Pre-pandemic, Cannes was where the top minds of the industry gathered. It was a place to meet talent, get smart, mingle with clients, court prospects and test your creative chops. If you were lucky enough to go, you went. It was never a question. But the world has changed, and so has marketing. Of course,…
May is Asian American Pacific Islander (AAPI) Month and should be a time to celebrate the rich history, influence and contributions of the AAPI community. Yet we’re still seeing a growing number of anti-Asian hate crimes at a national level, which is impacting the overall mental health of the community. According to the Center for…
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger…
The mobile gaming industry has exploded over the past few years. According to the 2021 Global Games Market Report, the global gaming market is now worth more than $98 billion. It is projected to go beyond a whopping $272 billion in the next decade. Mobile gaming is now more financially lucrative and diverse in audience…
The metaverse is a seemingly endless playground of possibilities for advertisers. Luxury brands creating NFTs to connect one-of-a-kind assets with products to build loyalty. Brands translating virtual experiences into real-world commerce. Musicians putting on concerts for many hundreds of thousands more than would be possible in a real-world venue. When we think of the metaverse,…
AAPI. APA. NHPI. Have we lost the thread on who these acronyms represent? The breadth of the Asian experience is as diverse as its geography. But as terminology evolved, monolithic groupings–like “Asian American”–became popular shortcuts to refer to people who represent the majority of the world’s population. Shortcuts are antithetical to the work of creating…
When our head recruiter speaks to a promising candidate, she asks about qualifications and what they seek in a team culture. If things are going well, she’ll ask this: “So, do you have a side hustle?” No, it’s not a trick question, but part of our recruitment and retention strategy. Today, one in three working…
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