Hasta La Creative!

Le réalisateur Ezaram Vambe est allé à Cuba, et ce dernier est revenu de son voyage avec des images splendides. Il a ainsi pu réaliser cette vidéo qui donne envie de visiter La Havane et les alentours du pays. Plus d’images et une vidéo à découvrir dans la suite.

Previously on Fubiz

• Madeline in 2011
• Refractive Monolith
• Why Film

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Our mental software is ill prepared for the technological experiment humans have unleashed on the natural world … but it’s not too late to update the program. If you haven’t already, check out this award-winning documentary inspired by Ronald Wright’s 2005 book, A Short History of Progress.

URL: http://survivingprogress.com

Pfister can help you make your dream of a walk in closet come true.
All you need is the room.

While people go to the zoo for something rare and exotic, Blaze Advertising brought something unique to Ausgrid’s sponsorship of the Great Southern Oceans exhibit at Taronga Zoo. A world-first in augmented reality, the opportunity for kids to interact with a virtual sea lion was the centrepiece of the campaign that Blaze developed to bring the message of energy efficiency to a new and tricky target audience.

Scott Deakin, the Creative behind the campaign, described the challenges: “Ausgrid’s partnership with Taronga Zoo is focused on energy efficiency. This year’s ‘Zoo Month’ campaign needed to help a younger audience – between 3 to 14 years – to learn about the positive impact of energy efficiency and develop good habits early on. We had to create something that was going to be engaging, informative and fun.”

In a huge collaborative effort, Blaze worked closely with the zoo, the keepers and augmented reality specialists ExploreEngage. Together they created a unique experience featuring a fully animated version of Taronga Zoo’s sea lion, Nala, and her child friend Amy. Seeing themselves projected onto a “magic mirror” display, visitors were able to enjoy an adventure with Nala and Amy that involved both the virtual and physical environment around them.

“The augmented reality experience was a new and interactive way to engage the public about how simple actions around the home can save energy and help the environment,” said Martin Harris, Manager of Community Investment and Partnerships at Ausgrid.

“The experience combines cutting-edge 3D depth camera and motion sensing technology to have an awareness of the participants,” said Paul Kouppas, CTO, of Explore Engage. “It’s a world-first to have an interactive object move around a user who is moving.”

The message of the campaign also continued after the virtual experience finished. Children were presented with a takeaway bag, including a copy of the illustrated story Amy Helps Save Our Marine Animals and a wind up torch.

Anthony Dunsford, Sponsorship Manager for Taronga Zoo, praised the memorable and engaging approach to the campaign. “This has provided a unique and innovative experience for our visitors,” he said. “What we’ve achieved is an interactive experience that delivers a message to children and encourages them to practice energy efficiency everyday at home”.

Agency: Blaze Advertising
Creative Direction: Scott Deakin
Creative/Art Director: Scott Deakin
Account Director: Mike Boyd
Account Manager: Ann Molloy
Set Concept/Design: Scott Deakin, Andrew Chauvel
Video Editor: Rob Stephenson, AMVI
Music Development: AMVI

Technical Development: ExploreEngage

Set build: Wildsets

Client: Ausgrid
Manager – Community Investment & Partnerships: Martin Harris
Sponsorship & Communications Officer: Cathy Fleetwood

Taronga Zoo:
Corporate Partnerships Account Manager: Alison Bennett

http://www.behance.net/gallery/Augmented-Reality-Taronga-Zoo-for-Ausgrid-zoo-month/1620877

Live stream from the nonviolent Occupy Movement in NYC and financial districts around the world.

A teen explains how her mother would rather be a buddy to her and her friends than a parent in “Enabling.” The spot depicts the mother hosting an underage party at their home and later turning a blind eye to teens engaging in drug and alcohol use. Both ads illustrate that behaviors like denial and enabling can prevent even the most well-intentioned parents from taking action and addressing their child’s substance use.

Client: The Partnership at Drugfree.org
Agency: Energy BBDO
Campaign: Emotional Drugs
Executive Creative Director: Dan Fietsam
Group Creative Director: Kevin Lynch
Creative Director: Noel Haan
Art Director: Krystyn Campbell
Writer: Jen Di Giorgi
Account Supervisor: Meredith Haidle
Designers: Jillian Lamb / Francis Almeda
Head of Integrated Production: Rowley Samuel
Agency Producer: Ashley Geisheker
Online Producer: Paul Manix
Interactive Producer: Dan Corken
Production House: MJZ
Director: Phil Joanou
Executive Producer: (MJZ) Jeff Scruton
Editing House: BEAST
Editor: Angelo Valencia
Transfer: (CO3) Stefan Sonnenfeld
Music Company: Stimmung
Music Director: Jason Johnson
Producer: Ceinwyn Clark
Media Buyer: Horizon Media
Developer: Jack Marchetti

Black and white are the colors of Valencia CF team, and ‘black-and-white’ (translation for ‘blanquinegro’) is how Valencia CF team and supporters are known.
A group of well known Valencia CF players are working in a mysterious factory, preparing carefully all kind of products and gifts, to turn the traditional “White Christmas” in funny black-and-white Christmas.

Brand: Valencia FC
Agency: Rosebud, Spain
Creative Director: Pablo Lucas, Santiago Sánchez
Copywriter: Pablo Lucas, Santiago Sánchez
Art Director: Pablo Lucas, Santiago Sánchez
Account Supervisor: Majo Alonso
Planner: Agustín Soriano
Production Company: BSV

Você pensou em uma ideia genial usando Foursquare para o seu cliente, porém, acaba de lembrar que vai ter que passar a maior parte da reunião tentando explicar pra ele… o que diabos é Foursquare?!

Bem, eu sou da opinião de que se o cliente ainda não sabe o que é Foursquare, então ele nem merece ouvir a sua ideia maravilhosa. Mas essa não é a vida real.

Seu problema pode ser resolvido com esse simpático vídeo-explicativo que o próprio Foursquare acabou de lançar. O título não poderia ser melhor: “Hi! I want to learn more about foursquare!”

Post originalmente publicado no Brainstorm #9
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[we receive and publish ]

My name is Joby Harris and I made a commercial for $500 that was chosen by Doritos out of 6100 entries to be a top five finalist in the Crash the Super Bowl contest.
Doritos gave me $25,000 dollars and a trip to the Super Bowl where I’ll be hanging out in a private booth with Andy Samberg and the boys from The Lonely Island.
But now it comes down to votes. If my commercial “Bird of Prey” gets the most votes from now until January 29th, then it will be shown DURING the Super Bowl.
If that happens, then my dreams of directing commercials will launch as I will co-create another commercial with the Lonely Island and also have a chance to win 1 million dollars.
In addition to the contest web site below, here is our web site where people can find out more and also vote- www.vote4bop.com

www.crashthesuperbowl.com

The brief was to create seasonal greeting online solution. We decided to surprise the passengers in the airport and capture their emotions in the video. We created holiday style cartoon and projected it on to an aircraft. As a result we made the video for clients YouTube channel and used it as a holiday greeting card.

There was dedicated airplane parked at the terminal for the projection purposes only. We where projection two evenings in a row with two 15000 lumen projectors on Boeing 737-300 aircraft. Projections where shot by two camera-man. A stereo was installed in both airport terminals and each projection was supported by music and sound effects you can hear in the video.

We estimated that no more than 1000 people saw the projections in the airport on both nights. The video went viral after released on December 20. It was supported by clients newsletter and social share buttons on the landing page. 24 hours after the release video had 24k views and by the time I’m submitting this it has hit 40,568.

Unlike our previous holiday greeting solutions for the client, this time there was no discount voucher or other incentive to stimulate people.

Advertised brand: airBaltic (www.airbaltic.com)
Agency: Cube, Latvia (www.cube.lv)
Creative team: M?rcis Mi?elsons, Oskars Cirsis, Ingus Augstkalns
Design & animation: Kristaps Šteinmanis, Gints G?tmanis
Projection mapping: Krišj?nis Rijnieks
Sound & SFX: Kristaps Šteinmanis
Video: Oskars Cirsis, Art?rs Cirsis, M?rcis Mi?elsons
Account Director: Artis Kalveits
Published: December 20, 2011