Background Image As Ad Space

Ian Schafer has figured out a way to monetize his Twitter feed.

He’s conducting an eBay auction, where the winning bidder will co-opt graphic ad space on his Twitter page.

This one-month sponsorship includes replacing of the existing background image with the image(s) of your choice, as well as replacement of my handsome photo with another image of your choice (ie. brand logo).

I average about 8-10 outbound ‘tweets’ a day, and your brand would be represented in each.

The current bid is $405.

The amount paid by the winning bidder will go as a donation to The David Wright Foundation.

Today In Twitterverse: Unnecessary Trademarks

Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights the term “social influence marketing.”

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Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”

Today In Twitterverse: The “H” Word

Ariel Waldman has a problem with Twitter.

The reality of Twitter is that they refuse to warn and/or ban people who use their service to “abuse, harass, threaten, impersonate or intimidate other Twitter users” (to quote their forth line item on their TOS page). What does this mean? In short, anyone can use Twitter to consistently harass you and ruin search results for your identity and Twitter won’t execute any means of community management.

In June 2007, I unfortunately found myself on the receiving end of multiple accounts of harassment from a user on Twitter.

Caroline McCarthy, who writes The Social on c|net says Waldman is hardly the average Twitter user.

Well-known in geek circles, she’s a “social media insights consultant” who contributes to tech blog Engadget and runs her own site, Shake Well Before Use, about “art, advertising, sex and technology.” In other words, in the bubble-like culture of Web 2.0, Waldman is a sort of celebrity–and with celebrity comes scrutiny and often ugly commentary.

Waldman, who could not immediately be reached for comment, also works as the community manager at Pownce, one of Twitter’s few rivals in the microblogging space, giving her a bit of a conflict of interest in the issue.

Biz Stone of Twitter says, “Twitter recognizes that it is not skilled at judging content disputes between individuals. Determining the line between update and insult is not something that Twitter nor a crowd would do well.”

@stoweboyd Starts Something Small

Stowe Boyd can’t be bothered with long form come ons. So he invented the micro pitch, which he calls Twitpitch after Twitter, of course.

I can’t believe what a pain in the ass it still is to do something as basic as trying to schedule meetings with startups at a conference.

All companies who would like to have a meeting with me, need to send me a Twittered description of the product. Yes, please Twitter it to me at www.twitter.com/stoweboyd. Yes, one tweet, 140 characters less the eleven used for “@stoweboyd “.

According to BusinessWeek, Boyd’s experiment offers a lesson for small companies that want the attention of potential investors, clients, and press: Get to the point. And it applies in almost any business setting, not just on Twitter. It’s no secret that less is more in the age of information overload, no matter how you’re trying to reach people.

Apparently, when Google was looking for VC money–ahead of the curve, as always–they boiled their offering down to this: “access to the world’s information in one click” (eight words).

In the month since Boyd began Twitpitch, just about 150 messages have been tagged with the “#twitpitch” label, according to a search on Twitter search tool Summize.

Is It My Machine, The Network or Twitter?

IsTwitterDown.com is a site with a singular purpose—to tell Twitterholics whether the service is down, or not. Right now, the answer is, “Yes,” Twitter’s down.

Today In Twitterverse: The Blog Block

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Joi Ito is venture capitalist with interest in Creative Commons, Digital Garage, Technorati, WITNESS and Six Apart.

Today In Twitterverse: Toxic, Toxic and Toxic

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David Burn is the editor of AdPulp, and a writer with a plethora of caustic tales to tell.

Today In Twitterverse: Strunk’s Is Power

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The Girl Riot is a first-year copywriter, with a style guide. Her blog, view from the bottom has an interesting pitch.

YOU COULD BE GETTING YOUR ADVERTISING COMMENTARY FROM A MORE EXPERIENCED, HIGHER-PAID, AND PRETTIER AD EXEC. BUT THE DOWNBEAT AND BASS LINE ARE IN OUR HANDS– THE ADSTAR WANNABES CLIMBING THE CORPORATE LADDER. AS YET UNCORRUPTED, SOMEWHAT UNCOUTH, AND UTTERLY UNRESTRAINED, THIS IS THE VIEW FROM THE BOTTOM, LAID DOWN BY A FIRST-YEAR COPYWRITER. ADMIT IT. YOU’RE JEALOUS I JUST MIGHT BE PRETTIER. ACCORDING TO ADVERTISING TRADITION, THAT MAKES ME A MORE VIABLE SOURCE OF INFORMATION.

Today In Twitterverse: A House That Tweets

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Andy Stanford-Clark is a master inventor at IBM. His house, which sends automated messages regarding its energy use to Twitter, is located in Isle of Wight, UK.

[via Earth2Tech]

Brands Need To Think Before They Tweet

John Dodds speaking about Twitter Spam, alternatively known as Twam or Spitter, says companies need to be receptive to direct messaging on Twitter, but not use the service to blast their pitches shotgun style.

When we market our company’s products/services, we have to remember that part of the job is to to be the individual’s advocate. It’s all too easy to serve the company’s needs and forget about the customer.

Naturally, this pearl of wisdom is much bigger than the media in question. If we don’t care about the customer we’re trying to reach and have “a relationship” with, then there’s no hope for our clients’ messages.

Today In Twitterverse: Sex With A Cactus

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Hugh Macleod is writing a book about creativity in Alpine, Texas.

Facebook is a pain in the ass (or whichever body part it comes into contact with).

Today In Twitterverse: Viral Expansion Loops

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Jackie Huba is a word of mouth marketing specialist and one half of Church of the Customer.

Here’s the Fast Company article she references.

Andrew Chen, a blogger and former advertising executive who worked with MySpace, calls a viral loop the “most advanced direct-marketing strategy being developed in the world right now.”

It’s an interesting piece, but it can be boiled down to this: create something good, something people really want, need, or enjoy. If you do, people will adopt it and share it—the act of which can make you filthy rich.

Today In Twitterverse: Debating Jaffeisms

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Paul Isakson is a planner working in Minneapolis. His tweet is in response to Joseph Jaffe’s talk last night at the Fine Line.

For the record, Steve Hall sees social media and conversational marketing as “two entirely different things.”

Today In Twitterverse: Finding Work for the Wicked Funny

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Ana Marie Cox–Washington Editor of Time.com, founding editor of Wonkette and the author of the novel Dog Days–is on the loose again.

Today In Twitterverse: Free Shoes

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Zappos currently stocks more than 3 million shoes, handbags, clothing items and accessories from over 1,100 brands.

[via Armano]

Today In Twitterverse: Everything’s Coming Up Sixes

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Paul Ford is the author of Gary Benchley, Rock Star, a novel that was originally serialized on The Morning News, where he’s a contributing writer. He is also an editor at Harper’s Magazine, an occasional commentator on NPR’s All Things Considered, and sole proprietor of Ftrain.com. He also writes Twitter posts of exactly six words each.

Today In Twitterverse: Opposing Arguments

I appreciate that Misha Cornes of Organic has stuck her neck out by declaring that she’s “over Twitter.”

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Her reasoning is sound:

Most people are not that interesting.

There, I said it. Overall, the culture of self-promotion embedded in most social media applications bothers me. I know that listening to “life between blogs post and emails” is supposed to bring me closer to my Twitter friends, but I don’t want to hear about their minutiae any more than I want to report on my own. The time you spend away from people is what allows you to be interesting to each other again.

Twitter takes bite-sized content about three bites too far.

Have you ever read the transcript of a Twitter conversation? It’s like reading the notes that get passed back and forth in class. If blogs are bite-sized versions of newspaper-length articles, tweets are one-liners. And as Gertrude Stein quipped, “literature is not remarks”. I like to get the benefit of people’s reasoned opinions, not their spontaneous outbursts.

Twitter feels distancing even as it connects me to others.

I think the main positive benefit of Twitter – promoting weak social bonds between loosely connected groups- actually allows people to maintain their space and reduces real intimacy. In this great article about the parallels between behaviors like friending and more ancient forms of oral communication, cultural anthropologist Michael Wesch notes that there’s a “fundamental distance” to social networks. “That distance makes it safe for people to connect through weak ties where they can have the appearance of a connection because it’s safe.”

With Twitter, each of us shouts into the void to the community at large, rather than taking the risk of speaking directly to one another. Tweets, if you can consider them personal communications at all, are a declaration of existence rather than an invitation to engage in a conversation.

If we are to buy into Wesch’s “fundamental distance” theory of social networks and Cornes’ three-part analysis, the game’s up. I know I’m tempted to buy it. Where are you in this debate?

Today In Twitterverse: “Award Culture” Is Next To In Line for Disruption

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David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences.

Should I Tweet, Or Should I Tumble Now?

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courtesy of Twumble

BTW, I started “playing around” with Tumblr last week. Like Ning, it’s an impressive offering. I just don’t know how much more active I need to be online. Not much more, is what I’m thinking.

Today In Twitterverse: Stock Tips from a VC

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Fred Wilson is Managing Partner at Union Square Ventures in NYC.