Le réalisateur français Louis de Caunes, après avoir récemment dirigé les clips de Saint Michel : Would You Stay et Katherine, s’est occupé de mettre en images le morceau « Hey Boy » de Toys. Une création en noir et blanc très réussie, entre skateboard et graffiti à New York, à découvrir en images dans la suite de l’article.
Good Housekeeping spends all year finding and reviewing toys, a process integral to the magazine’s overall business strategy.
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After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign.
The oh-so-WASP-y spots, from mcgarrybowen, are cute and appealing to kids—particularly the ad for Create to Destroy—while also highlighting perks for parents. (Look, my kid is using markers on my carpet and I'm not Hulk-ing out because they're washable!)
While the new products are toys, they're still completely Crayola—the Melt n Mold toy transforms broken down crayons into toy shaped crayons—which makes for some nice brand continuity.
All of the new Crayola products are out in time for you to drop them in your shopping cart and throw some elbows during Black Friday shopping today.
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The Campaign for a Commercial-Free Childhood has chosen this year's five nominees for its annual Toady Award (dis)honoring "Toys Oppressive and Destructive to Young Children."
There's a Monopoly game plastered with the names and logos of real advertisers (because the classic version isn't capitalistic enough); a Play-Doh mobile app that basically kills any actual creativity; a truly bizarre fashion-doll site that lets kids throw sparkly makeover parties for tooth fairies; a dinosaur that shoots missiles (just like the real ones did); and iPotty, a workstation that lets toddlers poop and cruise the Internet simultaneously.
Glad I grew up in a simpler age with the timeless classics: GI Joe and Barbie. No harmful social messages or rigidly enforced gender roles there. Via Consumerist.
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One of the most anti-feminist songs of the 1980s, "Girls" by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.
The spot is a holiday promotion for GoldieBlox, a construction-themed board game that nearly doubled its Kickstarter goal in 2012. Game developer Debbie Sterling designed GoldieBlox to combine young girls' love of reading and characters with the engineering themes of toys typically more popular with boys, like Legos and erector sets. To that end, the ad features a massive Rube Goldberg scenario, designed by OK Go contraption collaborator Brett Doar. As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: "It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains."
And this is just the start of what could be a crazy few months for GoldieBlox, as the company is one of four finalists angling for a free Super Bowl ad paid for by Intuit as part of a small-business contest.
Hat tip to @rjgnyc on Twitter.
CREDITS
Client: GoldieBlox
Title: "Princess Machine"
GoldieBlox CEO: Debbie Sterling
GoldieBlox Creative Director: Beau Lewis
GoldieBlox Machine Creative Director: Brett Doar
Production Company: The Academy
Director: Sean Pecknold
Co-Director: Zia Mohajerjasbi
Executive Producer: Harry Calbom
Production Designer: Jason Puccinelli
Editor: James Lipetzky (Foundation Content)
Assistant Editor: Jesse Richard (Foundation Content)
Post Producer: Stacy Paris (Foundation Content)
Line Producer: Mark Campbell
Production Supervisor: Sarah Archuleta
Steadicam: Ari Robbins
First Assistant Cameraman: Canh Nguyen
Gaffer: Osha Mattei
Key Grip: Michael Moeller
Swing: Bobby Bradshaw
Prop Master: Eric Lathrop
Art Intern: Chris Hannemann
Stylist: Alina Harden
Location Manager: John Schaunessy
Music: Pico Sound
Animation: Ed Skudder, Lynn Wang, Mike Holm
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A commercial nearly always has a leg up when it stars preschoolers in suits and wingtips spouting business-world cliches. Throw in hipster glasses, coffee mugs, co-worker trash talk and random firings? Winner!
Little Tikes helps kick off the flood of pre-holiday toy advertising over the coming weeks with a faux behind-the-scenes spot, created in-house. The full-length clip below is for online only, with a shorter edit running on TV.
Kids run the show at the Little Tikes factory in Ohio, according to the ad, though they're under the watchful eye of the company's CEO. (Insider tip: That's not really MGA Entertainment CEO Isaac Larian, he of the famous $300 million battle with Mattel over the Bratz dolls. It's just some white-haired dude with a posh accent).
And kids, of course, come up with the best ideas, including this year's potential hot toys: the ride-on GiddyUp N' Go Pony and fluffy Lil' Blabberz. So parents, you'd best familiarize yourself with these items, if you want to know what to dive for on Black Friday.
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More features and events have been added to an area called the Block, including more expensive items like designer toys, art prints and books.
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Your cat loves board games, just not the same way you do. Your beloved feline wants to scatter all the pieces and then park her furry bum in the middle of the action, regardless of your intention to flirt with your Mystery Date or figure out if Miss Scarlett really did it in the library with a candlestick. Hasbro gets it. For its iconic Monopoly game, the toy giant crowdsourced a new player piece earlier this year to replace the long-maligned iron. Not surprisingly, the cat won, joining the race car, battleship, thimble, top hat, shoe and Scottie dog. Finally, pet parity! For the debut of this new token, Hasbro is launching the ad below, showing us why the sleek little silver version is a much better choice than the real thing for family fun night.
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La fascination pour les jouets sous forme de kit de l’artiste suédois Michael Johansson ont influencés nombreux de ses projets. Il détourne des objets du quotidien qu’il démonte et donne à voir sous forme de kit à assembler. Une manière non conventionnelle et ludique de revisiter le quotidien à découvrir en images.
Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai for the toy carmaker's Safari series. It was written and art directed by Pramod Chavan. Credits below.
CREDITS
Client: Hot Wheels
Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Vijay Sawant, Manoj Shetty
Creative Director: Minal Phatak
Art Director, Copywriter: Pramod Chavan
Photographer: Avadhut Hembade
Account: Ajay Mehta, Konkana Ghosh
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Pour l’artiste torontois Peter Schafrick, le liquide en mouvement révèle la « vitalité cachée » des objets. Preuve en est sa série « Toys », qui présente des jouets en rotation imbibés de peinture. Les fils de couleurs qui s’en détachent semblent alors être un extension de l’objet amplifiant le mouvement à l’extrême.
Today's toy ads aren't perfect—the one for Kackel Dackel is disturbing in its own way—but at least they don't give you nightmares. The one below, for Remco's 1971 toy Baby Laugh-a-Lot, is not something your kids ever need to see. The horror-movie style editing and the deranged voiceover certainly don't help. In fact, the only thing more frightening than Baby Laugh-a-Lot might be Baby Laugh-a-Lot with her batteries running low.
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La compagnie allemande spécialisée dans les art toys Coarse a récemment dévoilé sa dernière création absolument incroyable appelée ‘The passage’. Limité à 222 exemplaires, ce set de figurines intègre trois personnages ainsi qu’une barque, traversant les eaux en direction de l’île de Void dans la nuit.
Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can also see a life-size Lego Chewy, Vader, R2-D2, C-3PO and Boba Fett in the promo for the show. But the X-Wing has the distinction of being the largest Lego structure built to date. At 11 feet tall, 43 feet long, 44 feet wide and almost 46,000 pounds, it's made of 5,335,200 individual Lego bricks. It took 32 people four months just to put it together. And you can climb into the cockpit for a photo. Which means all you Star Wars and Lego fans must make a pilgrimage to this, the largest and most awesome Lego thing ever made, and get a picture of your child sitting in the cockpit shouting "Pew! Pew!" See lots more photos at Gizmodo.
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Hoping to build on the popularity of My Little Pony, Hasbro plans a theatrical release as part of a campaign for its brand extension, Equestria Girls.
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You can build almost anything with Legos—even controversy!
The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption, "Hey Babe!" Journalist Josh Stearns set off a mini firestorm after spying the stickers in a store and calling out Lego on his Tumblr. "I was stunned … street harassment is the most prevalent form of sexual violence for both men and women in the United States," he writes. (He also pointed to a great Lego ad with a girl from 1981 to show "how far they have fallen" in their treatment of gender issues.) Some also noted that the stickers are exclusionary—no women on that crew—and generally portray construction workers as insensitive loafers.
Lego initially responded by saying, "We firmly believe in the play experience we offer, a system that lends itself to years of unlimited play possibilities for any child. To communicate the Lego experience to children we typically use humor and we are sorry that you were unhappy with the way a minifigure was portrayed here." (The "humor" remark subsequently came under fire.) Turns out the product was discontinued in 2010, and the company that made it, Creative Imagination, tanked two years later. Ultimately, Lego told Stearns, "We would not approve such a product again." That's good news, and to its credit, Lego has built up plenty of goodwill through the years, particularly recently. Still, even before stickergate, the company was taking heat for reinforcing gender stereotypes, and they need to do more to counteract that or risk looking like a bunch of blockheads.
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Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9 or 10 claim that they feel better about themselves when they're dieting. Rehabs.com has some real-beauty sketches of its own—and they're pretty depressing. Now, the site is putting weight obsession in context by looking at how real women stack up against the world's most notable doll—Barbie. Check out the infographic below to see just how removed from reality the Mattel doll is. As Rehabs.com notes, according to data from the Yale Center for Eating and Weight Disorders, the average woman would have to grow 2 feet taller, extend her neck length by 3.2 inches, gain 5 inches in chest size, and lose 6 inches in waist circumference to look like Barbie. That's going to hurt a bit. Another shocking, historical tidbit from the site: Mattel's Slumber Party Barbie, released in the 1960s, came with a scale permanently stuck at 110 pounds, and a small book titled "How to Lose Weight," whose only advice inside was "Don't eat!"
Via Co.Create.
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To Hasbro, there is no one too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game.
Brian McCarty est un photographe et réalisateur né à Memphis. Jouant à prendre des clichés de jouets depuis plus de 15 ans, il nous livre ici une série d’images à la fois réussis et drôles. Un rendu de qualité à découvrir dans une série dans la suite.
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