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| THE ORIGINAL? Super Glue – 2008 Source : TheInspirationRoom, Cannes Lions SHORTLIST Agency : DDB Sydney (Australia) |
LESS ORIGINAL Neostick Glue – 2011 Source : Adsoftheworld Agency : Imelda Ogilvy, Ljubljana (Slovenia) |
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| THE ORIGINAL? Matchbox Street Tape (Direct Marketing) – 2008 Source : AdLand, DesigninMains AD : Daniel Schweinzer (Germany) |
LESS ORIGINAL Hot Wheels Track Tape (Direct Marketing) – 2011 Source : Cannes Lions SHORTLIST Agency : Ogilvy (Mexico) |
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| THE ORIGINAL? Brainobrain Jumeira Chil Dev Program – 2009 “For bright and imaginative young minds” Source : ADForum, Dubaï Lynx Gold Agency : FP7 Dubaï (UAE) |
LESS ORIGINAL : Marathon Kids – 2010 Claim : “The outdoors for your kids, the museum for their toys” Agency : Latin Works Austin (USA) |
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| THE ORIGINAL? Matchbox Toys – 2001 Source : CANNES SILVER LION Agency : Ogilvy & Mather (Brazil) |
LESS ORIGINAL : Hobby Town USA – 2009 Source : Adsoftheworld Agency : TunnelBravo, Mesa, Arizona (USA) |
| En achetant un ancien Lion de Bronze à leur insu les clients sont peut-être tombés dans le panneau, mais ce n’est pas le cas de Joe! |
O ilustrador e designer Andrew Bell, em parceria com o Google, criou uma linha de colecionáveis do simpático mascote do Android.
São figuras feitas de vinil, em 12 diferentes versões, que vem naquele esquema de “blind box”. Ou seja, você só descobre como é o seu boneco depois de comprar.
Começando com lotes limitados, os mascotes do Android poderão ser comprados online na Dyzplastic (entregam no Brasil), ou em lojas especializadas.
| Via NotCot
Post originalmente publicado no Brainstorm #9
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Des silhouettes extrêmement réalistes et produites par la société allemande Coarse Toys, toujours en très petite quantité. Derniere en date : Jaws – une version miniature avec une tête de requin, disponible en porte clé. Des sculptures dotés belle expression du visage de la scène toy art.
Livré avec 2 planches à roulettes, affiche et d’autocollants
Liste des boutiques vendant Coarse Toys.
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| THE ORIGINAL? Ambient – Hamley’s “the biggest toyshop in the world” – 2000 Source : EPICA Annual, Agency : Ogilvy & Mather (United Kingdom) |
LESS ORIGINAL : Ambient – Hydro Oil & Energy – 2007 Agency : DDB Oslo (Norway) |
| Pas de quoi rouler des mécaniques avec une idée aussi usée… |
Much of the news and attention these days are coming from the New York Toy Fair and Style Paige, LLC will be launching Shailie, a fashion design toy primarily for girls ages 5-12, at the Toy Industry Association’s Toy Fair 2009, February 15-18, 2009 in New York City.
“Typical dress-ups give a girl no choice other than which dress to wear. Shailie™ goes beyond traditional dress-ups and is surprising to others in the toy industry because there’s really nothing like it,” said Kari Kawa, founder of Style Paige. “Because Shailie™ lets girls become fashion designers and models all in one, some have even compared it to a play-version of Project Runway™.”
To get started, the Shailie™ Starter Kit includes a life-size dress form (girl’s size medium). Offered in pink polka dot, the dress form doubles as a darling accent to any girl’s room décor. The Starter Kit also includes the base dress (a slip-like top and skirt that’s the foundation for attaching the outfit pieces–compatible with all Shailie™ fashion kits, products, and accessories) as well as the pieces necessary to create a shimmery crystal satin and sequined dress.
(Source) Press
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