Hasta La Creative!

The simple mission is to "convince every member of the House and Senate to sign a "ReadtoVote" pledge, agreeing never to vote on any bill before personally reading and understanding every word of it.

Uma apaixonada e bem-humorada ode aos complexos corredores de filmes de sci-fi.

Post originalmente publicado no Brainstorm #9
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O avançado mercado digital sueco ferve como nunca. O país abriga respeitadas agências e produtoras online que dão suporte aos inúmeros clientes que buscam se infiltrar neste ambiente virtual com classe e relevância.

É o caso da cervejaria Spendrups, que decidiu desafiar sua agência, a Digitas, para desenvolver uma campanha 100% digital a fim de promover uma nova cerveja, mais segmentada – de nome quase impronunciável – Norrlands Guld Ljus. 

Segundo o blog Webbsverige, a cerveja é vendida inicialmente apenas em bares selecionados – bares que podem ser encontrados através de um mapa virtual, aqui.

Há também uma função de monitoramento onde o consumidor pode saber quando o pub mais próximo dele começou a vender a cerveja. Sem falar nas “tradicionais” ferramentas – iPhone e Facebook app, order section, uma área só com comerciais da marca e muito mais.

E, para finalizar, o site-campanha inclui uma seção exclusiva para os proprietários de bar.

SAN FRANCISCO (AdAge.com) — Microsoft played startup for the day and announced at TechCrunch50 its new visual search tool for its new search-engine, Bing. The tool displays pictorial results for searches on shopping, travel and celebrities, among other categories. So how do you make sure your product is found there?

What's that, you say? Vanity Fair isn't quite gay enough for you? That despite the magazine's well-tuned sense of glamour and camp, despite Graydon Carter himself (that hair! his precious restaurants!), VF is still somehow too … straight? Well, then there's Aaron Hicklin's Out. For this latest installment of Dumenco's Media People — a continuing series of conversations with media grandees — I interviewed Hicklin as he was working on the annual Out 100 (a very Vanity Fair-style photographic portfolio of "men and women who made 2009 a year to remember") and getting ready to host a party tonight in New York City to fete Out's September cover girl, pop provocateur Lady Gaga.

Crises are particle accelerators for brands that reveal their fragility. While there are impressive tomes on crisis management, we still are littered with embarrassing reminders of the recurring gap between preparation and accomplishment. It's time to stop repeating the same mistakes when it comes to crisis management. It's also time to recognize the CMO's role in negotiating crises.

LONDON – Ask Jeeves has partnered with Warner Bros to promote the launch of the new Friends DVD box set, being released to coincide with the 15th anniversary of Friends.

LONDON – Jonathan Shephard, chief executive of the PPA, has stepped down from his post with immediate effect.

LONDON – CNN is launching a UK marketing campaign to support its new prime time line-up and promote the channel to a British audience.

SAN FRANCISCO (AdAge.com) — As with everything in mobile, hype precedes reality and mobile video is no exception. Despite being more than 5 years old, it is a nascent medium searching for a mass audience in a fragmented landscape.