Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Christian Camean
Art Director: Mario Ucci
Agency Producer: Laura Passalacqua
Director: Pete Candeland
LONDON – The BBC will have to change to survive and be more sensitive to the impact its size and power has on commercial rivals, the Culture Secretary, Ben Bradshaw, has said.
LONDON – Consumers risk being fooled into thinking foods containing omega-3 are healthier than they really are under proposed new European rules, according to scientists.
LONDON – Consumers have suddenly become markedly less pessimistic, according to a nine-point leap in the GfK NOP Consumer Confidence index since last month.
Un concept de montre inspiré par les rubans et les mêtres de couleurs. Une idée du designer grec Alexandros Stasinopoulos sobrement intitulé : Ora. Disponible en plusieurs couleurs et modèles. Plus d’images du projet dans la suite.
Portfolio de Alexandros Stasinopoulos. Plus d’images dans la galerie.
Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director: Porakit Tanwattana
Copywriter: Noranit Yasopa
Digital Imaging: Illusion, Bangkok
LONDON – Tech-savvy consumers have known it for years but now the ad spend figures match up: online is bigger than TV for the first time in the UK.
A Kiehl’s, uma das lojas de cosméticos mais exclusivas e charmosas da atualidade, fabrica os produtos de beleza preferidos dos astros e celebridades do mundo do cinema e da moda.
Buscando atingir uma presença online com conteúdo criativo e envolvente, a marca lançou o Express Your POW!, um microsite especialmente voltado para mulheres que podem criar sua própria história em quadrinhos, personalizando tons e tipos de pele, estilos de cabelo e outras finalidades de estética. Ao final, a história personalizada pode ser salva e compartilhada. Um jeito diferente de “vender” os valores emocionais da marca. Simpático!
LONDON – A catalogue ad for a vacuum pump promising “stronger, larger erections”, which featured in a national newspaper, has been banned by the Advertising Standards Authority.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Suresh Natarajan
A guerra é aberta! Os tanques cruzaram a fronteira da Áustria!
Momentos atrás minha homepage do Facebook começou a mostrar uma opção Encontre seus amigos do Orkut no Facebook. O processo é bem simples: ele usa uma opção nativa do Orkut de exportar seus contatos para um arquivo texto, você manda o arquivo para o Facebook e ele cuida do resto, procurando os amigos que já tem perfil na rede e mandando o oi me add para eles.
O Google já vem sentindo o avanço da concorrência no Brasil. Qual será seu contra golpe?
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The uber babe and American supermodel Nell Rebowe blesses us with a photoshoot displaying her beauty in The Lake and Stars lookbook. Not one to shy away from showing some skin, she struts her stuff from…
LONDON – A magazine ad featuring a bound and upset geisha-styled woman has been banned by the Advertising Standards Authority after eleven people complained it condoned sexual violence against women.
LONDON – Online became the top UK advertising medium, ahead of TV for the first time, in the first half of 2009, according to a report by Price Waterhouse Coopers for the IAB.
LONDON – Online became the top earning UK medium, ahead of TV for the first time, in the first half of 2009, according to a report by accountant Price Waterhouse Coopers.
LONDON – A press ad for Mercedes-Benz vehicles has been banned by the Advertising Standards Authority after one person complained it exaggerated the level of CO2 reductions for its E-Class Saloon range.
LONDON – The Advertising Standards Authority has found BSkyB in breach of ad scheduling rules after it aired an ad with an ex-kids restriction during an episode of The Simpsons.
(TrendHunter.com) In this day and age, the computer and all of the social media networking sites have made it easier than ever to post your thoughts and feelings for the entire world to view. Unfortunately, some of these…
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.
Advertising Agency: JWT, Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
