Innocent picks Vizeum for media account
Posted in: UncategorizedLondon – Vizeum has been appointed by Innocent to handle its media account.
London – Vizeum has been appointed by Innocent to handle its media account.
LONDON – Cobra Beer is reviewing its multimillion-pound marketing agency roster following the brand’s acquisition by Molson Coors Brewers.
La réalité augmentée est une discipline récente visant à intégrer de façon très réaliste des objets tridimensionnels dans une vidéo acquise avec webcam. Une nouvelle expérience par Mike Clare, avec cette fois-ci un marquage sur plusieurs cookies. Explications dans la suite.
Advertising Agency: Ogilvy & Mather, Beijing, China
Executive Creative Director: Doug Schiff
Creative Director: Yanyan Yang
Art Director: Fei Wang, Yanyan Yang, Yimeng Bai
Copywriter: Doug Schiff
Producer: Fei Wang, Doug Schiff, Yimeng Bai, Lulu Yang
Director: Fei Wangm, Doug Schiff
Production Company: Vigortime
Music: Kadri Gopalnath
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Anat Ruderman
Released: September 2009
LONDON – Magners has called a review of its digital account.
LONDON – A Google board member who is also a director of Apple is stepping down from the search giant, ending US government probes into overlapping board roles at the two companies.
LONDON – Coty, the world’s largest fragrance company, is preparing to launch a global review of its estimated £180m media planning and buying business.
LONDON – Times Newspapers and the Telegraph Media Group (TMG) are planning to scrap distribution of all their bulk copies, in a move that will cut thousands of copies from UK circulation.
Via [DubaiLynx]
Media Contacts, MPG’s interactive agency, has snatched the £8m digital media planning and buying business for travel operator First Choice, previously handled by The Search Works.
LONDON – ITV Online, BBC Worldwide and Guardian Media Group are the latest digital publishers to sever ties with the magazine association trade body, the PPA.
LONDON –
UKOM, the UK online audience measurement company, has appointed former chief executive and founder of the Radio Advertising Bureau Douglas McArthur as its chairman as it gears up to launch in January.
LONDON – Online video consultant GoViral looks at the value of viral videos which spark debate as to whether they are real or not.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Director: Johannes Hicks, Till Eckel
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff, Marian Goetz
Photographer: Hans Starck
We've seen tasteless attempts at humor from Fox and Burger King before, but we have to wonder what Burger King thought it was doing attaching its name to a series of fat jokes about Jessica Simpson. Maybe the target demographic is 18-to-34-year-old men, but surely a restaurant chain that slings heart-attack sandwiches is aware that the majority of American women are larger than the star?