Oct
15
Tesco poised for £80m UK media overhaul
Posted in: UncategorizedLONDON – Tesco is in talks with agencies ahead of a review of its £80 million UK media planning and buying account.
Oct
15
Ogilvy raids BBH for new agency heads
Posted in: UncategorizedLONDON – Ogilvy Advertising has appointed Hugh Baillie, the group business director of Bartle Bogle Hegarty, as its new chief executive.
Oct
15
Lowe Brand to Be Erased in U.S. Following Merger With Deutsch
Posted in: Uncategorized
NEW YORK (AdAge.com) — Interpublic Group of Cos. is about to pull the trigger on a merger of its agencies Lowe Worldwide and Deutsch that will do away with the Lowe brand in the U.S., according to people familiar with the matter.
Oct
15
Nestlé testa game 3D em embalagem de cereal
Posted in: UncategorizedAntes de você parar de ler por aqui, só por achar que essa é só mais uma simples ação envolvendo realidade aumentada, queria me comprometer em colocar, daqui pra frente, só idéias inspiracionais de uso desta, que está sendo considerada a tecnologia mais “hype” e saturada do momento. Fechado?
Numa ambiciosa parceria com a Dassault Systèmes, empresa francesa especializada em soluções em 3D, a Nestlé começou a testar a tecnologia de realidade aumentada que permite transformar uma simples caixa de cereais em um console de game com sensor de movimento. Inspirador o bastante, não?!
A idéia converte a plataforma em uma tentadora brincadeira, transformando o café da manhã em um momento de diversão e entretenimento. O game é inspirado no filme “Arthur and the Revenge of Maltazard“, de Luc Besson, que estréia em breve nos cinemas de todo mundo.
Ao que tudo indica, as embalagens com os códigos tridimensionais chegará às prateleiras francesas em novembro.
:: Dica da @iperelmuter e Mobile Inc.
Oct
14
Franquia “Guitar Hero” faz ponta na comédia “Encontro de Casais”
Posted in: Uncategorized
Na comédia “Encontro de Casais” (Couples Retreat), que estreou semana passada nos EUA, quatro casais vão passar férias em um resort no Tahiti na tentativa de salvaram seus casamentos. No filme, escrito e interpretado por Jon Favreau (diretor de “Homem de Ferro”) e Vince Vaughn, o personagem Dave é um vendedor de games, mais especificamente da franquia “Guitar Hero”.
O que mais seria preciso para colocar na trama um grande product placement do jogo? Só o dinheiro da Activision, obviamente. E foi exatamente o que empresa fez após tomar conhecimento do roteiro.
Vaughn e Favreau escreveram uma cena específica para promover “Guitar Hero 5″, o último título da série. Nela, Dave aparece jogando “Guitar Hero” (e não o 5, mas o 3 ¬¬) no telão do resort os amigos e funcionários do local.
Segundo a Activision, a parceria com a Universal Pictures pretende mostrar a milionária franquia musical para não-gamers, além de fincar ainda mais os pés do produto no alicerce da cultura pop. E claro, também uma maneira de fazer frente ao concorrente “Rock Band”.
E já que Jon Favreau se disse fã de “Guitar Hero”, o sonho da Activision (que pode ser realizado com dinheiro) é que o Homem de Ferro (2) também dê uma jogadinha.
Apesar da bilheteria considerável no fim de semana de estreia (34 milhões de dólares), “Encontro de Casais” amarga apenas 15% de críticas positivas, segundo o RottenTomatoes. Assista a cena-merchandising de “Guitar Hero” abaixo:
| Via Variety
Post originalmente publicado no Brainstorm #9
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Oct
14
Sheer Opaque Tights – Funky Hosiery Hits the Runways for Spring 2010 (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Spring/Summer 2010 runway styles have been all about the tights and hosiery, but for this season, designers seem to be changing things up a bit. Designers like Three as Four, Gaultier and Wunderkind have…
Oct
14
Clorets Eliminator: Target
Posted in: Uncategorized
To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp
Oct
14
Cannes: No Ban for Agencies Behind Scam Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — Award shows are getting tough on scam ads, but are they being tough enough? At this point, many of the major shows have weighed in and the result is a mixed bag. While getting caught with a scam ad will earn you negative attention, it's far from certain it'll get you or your agency banned. Whether that happens depends on the particular show.
Oct
14
Bravo: Deer, Picture
Posted in: Uncategorized
“Turns any wood into a winner.”
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Rodrigo Dorfman
Account planner: Álvaro Figueiredo
Photographer and 3D: Artluz Studio
Published: September 2009
Oct
14
Exploit a Little Facebook and Twitter Arbitrage
Posted in: Uncategorized
Today there's a big gap between value of many social-media channels and what the channels are charging advertisers. Smart marketers will take advantage of it.
Oct
14
New York Magazine Owner, Lazard Chairman Bruce Wasserstein, 61, Dies
Posted in: Uncategorized
NEW YORK (AdAge.com) — Bruce Wasserstein, the Lazard chairman and media owner whose properties included New York magazine, died Wednesday at 61. He had entered the hospital earlier this week for what was characterized as an irregular heartbeat.
Oct
14
Grey to Receive SAMHSA Voice Award
Posted in: Uncategorized
Rob Baiocco, deputy chief creative officer of Grey New York, will accept a Special Recognition Award at tonight's
SAMHSA Voice Awards, which honor entertainment industry leaders and health consumer advocates who have given a voice to individuals with mental health issues.
Oct
14
Sculptural Facial Hair – Bizarre Beards and Mustaches Look Like Works of Art (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Apparently there is a niche for everything, even totally bizarre beards and mustaches—there are annual competitions where beard enthusiasts shine in all their furry-faced glory.
I had never really considered…
Oct
14
‘Hell’s Kitchen’ Finale Hot, Wins Night for Fox
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — America's schizophrenic, binge-purge approach to its weight problem has multiple cultural manifestations, and one was clear during this Tuesday's TV ratings race, in which two-hour versions of NBC's weight loss reality show "Biggest Loser" ran up against kitchen competition "Hell's Kitchen" on Fox.
Oct
14
ALE | Flamengo Mega Zoom
Posted in: Uncategorized
Para amplificar seu patrocínio de 3 meses com o Flamengo, a rede de postos ALE vai promover diversas ações com os torcedores e fãs do time carioca.
O primeiro esforço são as fotos panorâmicas do Maracanã, publicadas no site da marca depois de cada jogo do Flamengo no estádio. A imagem que começa a brincadeira foi tirada durante a vitória contra o São Paulo (#vaicorinthians!), no último sábado, e permite um mega zoom em cada detalhe da partida.
Dentro da foto foram escondidos diversos easter eggs, e quem encontrar ganha camisas do Flamengo. Os desafios através da imagem panorâmica estão sendo revelados via Twitter, e a cada novo jogo, entra uma foto nova. A criação é da Espalhe.
Depois que o Flamengo abandonou a Nike, vai restar a ALE criar conteúdo online relacionado ao time, ainda que por apenas 3 meses. No início do ano, a Adidas ensaiou a primeira ação com o Palmeiras.
Post originalmente publicado no Brainstorm #9
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Oct
14
Female IPhone Users More Likely to Tune Out Mobile Advertising
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are changing the mobile-marketing game, but for one agency the iPhone has consistently performed the worst on measures of engagement when it comes to marketing to 19- to 49-year-old females.
Oct
14
Androgynous Surrealtography – The David Lachapelle Alan Cummings Shoot is Wacky Fun (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Certainly one of my favorite photographers, the David LaChapelle Alan Cummings photo spread is one of the most innovative and imaginative that I have seen in a long while.
The David LaChapelle Alan Cummings…
Oct
14
Honoring Ugly Beauty – The Vogue Extreme Beauty Book Looks at Everything Considered Pretty (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Vogue is at the forefront of the fashion world and the magazine mogul has recently come out with the Vogue Extreme Beauty Book which features photography from prestigious photographers such as Bruce Weber,…
Oct
14
Is a Podcast a Better Forum for Diversity Debate?
Posted in: Uncategorized
Oct
14
Where Did Global Media Moguls Go to Talk Shop? China, of Course
Posted in: Uncategorized
BEIJING (AdAge.com) — China's parade through Beijing on Oct. 1 celebrating the 60th anniversary of the People's Republic was a massive display of military might. Just days later, the government switched to soft power by hosting the first World Media Summit. That the venue for the event, which featured big guns such as Rupert Murdoch and the AP's Tom Curley, was held here is bizarre, as censors working for the Communist Party maintain rigid control over what Chinese can say, read and write.
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