Hasta La Creative!

Investment management company Vanguard has moved its $50 million U.S. account to Kirshenbaum Bond Senecal & Partners from incumbent Y&R Brands. Its the first win for new president-CEO Lori Senecal, who joined in August from McCann Erickson

LONDON – DDB London picked up four of the 11 gold awards handed out at tonight’s Campaign Big Awards at the Grosvenor House Hotel in London.

The documentary "Art & Copy" recently was screened here for a large audience of advertising professionals who work for small agencies. (That's the only kind we have in Albuquerque.) The audience applauded loudly when the final credits rolled up the screen. They were cheering the revolution of our industry, a revolution sparked by a small agency. A 14-person agency that wanted to do something better than what was being done. That agency was the reason I wanted to enter advertising.

(TrendHunter.com) Have you ever dreamed of living in the trees high above the ground? I have, but I find that the average treehouse just might not be big enough for me. The gigantic treehouse may just serve me better.

Located…

Recognizing advancements in the fair representation of the gay community in advertising, the Gay and Lesbian Alliance Against Defamation hosted its inaugural Media Awards in Advertising last night in New York. Host Alan Cumming and a slew of presenters, including 4A's President Nancy Hill, gathered to recognize the work of 10 brands that have made strides to increase the size, diversity and accuracy of LGBT-related images in advertising.

Remember when internet memes, internet celebrities and viral videos were all the rage?

And, yea, there was that whole KFC Colonel Sanders thing at the UN.

Você, obviamente, já conhece o trabalho do coletivo Improv Everywhere. Se a sua agência planeja criar um flashmob para uma marca, não queira fazer nada menos do que o grupo nova iorquino faria.

A Cadbury Adams sabe disso, e resolveu contratar os próprios caras para realizar uma performance para o novo Trident Layers. Seis atores, que pareciam trabalhar ou fazer compras em um supermercado do Queens, começam um musical cantando sobre como as frutas deveriam ficar unidas.

Segundo o Improv Everywhere, a Cadbury deu controle criativo e não solicitou a presença do produto na ação. Perceba que as frutas citadas no musical são as mesmas dos sabores do novo Trident. O flashmob no supermercado é baseado em uma outra iniciativa do próprio grupo, a famosa “Food Court Musical”.

Nesse post, eles contam os detalhes de como foi o processo de criação, ensaio e produção do musical para a Trident, incluindo a sala de controle e o esconderijo das caixas de som.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) I don’t know if I would ever want to sit for a Diego Cadavid portrait session. There seems to be a clear theme going on (at least for the women) that I’m pretty sure would make me very uncomfortable. Not…

ladies, you will recognize yourself in this video! Advertiser: Trivial Pursuit