Hasta La Creative!

MINNEAPOLIS (AdAge.com) — Nostalgia ain't what it used to be. "It's the Great Pumpkin, Charlie Brown" — a TV touchstone for millions of a certain age, had its annual run last night and was 18% lower rated in the ad-centric adult 18-49 demographic as it delivered a 2.8/8 rating and share. Instead, it was beaten, or just beat, two shows that may be indicative of the here and now, but are far less likely to be watched by generations to come: Two hour episodes of NBC's weight loss reality show "The Biggest Loser" (3.7/10) and Fox's "So You Think You Can Dance" (2.5/6). (CBS and the CW ran reruns of "NCIS," 3.3/9 and "90210," .6/2.)