Hasta La Creative!

I'm confident that if Charles Darwin were here today, he'd have something to teach us about apps. Namely, that most around today won't be in the next few years.

Voici un restaurant situé au fond d’un lagon des Maldives, le Ithaa Undersea plongé à 5 mètres de profondeur. Il offre une vue panoramique sur l’ensemble de la vie sous-marine, grâce à une bulle transparente en verre acrylique conçue par un cabinet de design néo-zélandais.

Previously on Fubiz

• Off the Wall
• Flairs – Truckers Delight
• Matias Posti

Economists are always talking about types of risks you can afford and the kinds you can't afford to take. For those of us in the agency business, the latter bucket of risks is mostly about failing to adapt to the dramatic changes affecting the agency business model. Here are 15 things agencies can't afford to risk.

NEW YORK (AdAge.com) — Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."

O coletivo canadense Fluorescent Hill criou um sensacional clipe animado para o duo N.A.S.A. 2D + 3D + partículas.

Post originalmente publicado no Brainstorm #9
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A indústria de comunicação está lotada de premiações e festivais, então você se perguntaria porque alguem criaria mais um tipo de prêmio. A International Award, mesmo grupo por trás do New York Festival, também se perguntou isso, mas encontrou uma boa resposta: reconhecer todas aquelas pessoas que trabalham nos bastidores e raramente recebem crédito.

Essa é a proposta do Hive Awards, premiar os “heróis desconhecidos da internet”: programadores, coders, designers de usabilidade, estrategistas de conteúdo, arquitetos de informação, planejadores, etc. Ou seja, toda a galera que fica longe do glamour dos grandes festivais.

O Hive Awards ainda dividiu as categorias por indústrias, “porque o cara de conteúdo de um site de entretenimento sempre vai ser muito mais sexy do que o cara de conteúdo de um site de seguros”.

Qualquer um que tenha participado de um projeto de internet pode se inscrever até o dia 31 de janeiro, mas a participação é paga. Resumindo, vamos premiar os “heróis desconhecidos”, mas não existe almoço grátis.

Post originalmente publicado no Brainstorm #9
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In plain English, it’s a decidedly different car commercial.

Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before.

LONDON – Libby Chambers has left her position as global, retail and commercial banking (GRCB) and Barclaycard chief marketing officer with immediate effect.

Unchecked, bias makes it difficult to be objective, and often causes marketers to prefer messages that are more relevant to them rather than to the people they are trying to influence. It's likely the reason why so much advertising misses the mark, as it appears that it doesn't understand who it's talking to.