Nov 18

Local TV Media Buyers Howl at Nielsen’s Metric Shift

Posted in: Uncategorized


NEW YORK (AdAge.com) — The American Association of Advertising Agencies has written a blistering letter to Nielsen, the media measurement firm, over a decision to change the metric on which ad deals for local TV ads are transacted.

Related posts:

  1. Association of National Advertisers Join Protest of Nielsen’s Metric Switch NEW YORK (AdAge.com) -- The battle for local-media measurement...
  2. Local Media Summit: MPs reject LGA findings that Council papers pose no threat to local press LONDON - MPs have rejected claims by the Local Government...
  3. Buyers’ verdicts on Northcliffe and Iliffe’s acquisition by Local World Media Week asks four media buyers what they think of...
  4. Local Media Summit: Ofcom’s Ed Richards warns local commercial TV news is unsustainable LONDON - Ofcom chief executive Ed Richards has warned that...
Tags:
No Responses to “Local TV Media Buyers Howl at Nielsen’s Metric Shift”

Post a Comment