LONDON – Marks & Spencer’s director of store marketing and design, Nayna McIntosh, will host a live web-chat with customers to topics likes its Christmas TV campaign, its Christmas catalogue and store windows.
LONDON – Gillette today said that it would stick by its brand ambassador Thierry Henry, in the wake of his controversial handball goal, which dashed Irish World Cup dreams on Wednesday.
LONDON – Calls to boycott Gillette, virals and diplomatic protests are all among the ramifications to come from French football player Thierry Henry’s goal-producing assist in his country’s World Cup qualifier against Ireland.
Nouvelle campagne intitulé “Create Your Adicolor” autour de la customisation pour la marque Adidas. Des visuels colorés produits par l’agence TBWA Barcelona. Une direction artistique de Jordi rins sur des photographies de Ramón Serrano. Plus d’images dans la suite.
When you are drunk sometimes you go to far like in thiese 2 videos… Enjoy Heineken Responsibly Advertiser: Heineken
Ryanair is not the only advertiser to release a sexy calendar every year. Pirelli is also offering us a calendar with nude babes such as the British model Daisy Lowe Here is the video of the making of. Advertriser: Pirelli
Rathin from JWT Bangalore sent us these amazing spots that are on air right now and we all loved them. All three of them!
Advertised brand: ING BANK
Advert: CHINA SHOP/CHASE/SPY
Agency: JWT BANGALORE, INDIA
Creative Director: SENTHIL KUMAR, TINA SACHDEV
Copywriter: RATIN DASGUPTA
Other additional credits:
Director: RAMAMURTHY S
Production house: NIRVANA FILMS
Spot 1: Chase
Spot 2: China Shop
Spot 3: Spy
(TrendHunter.com) We’re happy to announce the release of Trend Hunter PRO. Trend Hunter PRO is our collection of 700+ patterns which have emerged from our database of 56,000 micro-trends and 125,000,000+ views of data.…
“I sincerely believe I am by far the best prime minister Italy has had in its 150-year history (since unification in 1861),” Mr Berlusconi said in a televised news conference in Sardinia with Spanish Prime Minister Jose Luis Rodriguez Zapatero. September 10th 2009.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art Director: Luca Menozzi
Copywriter: Luca Bartoli
Account Executive: Anna De Gaetano
Account Supervisor: Chiara Panci
Published: November 2009
(TrendHunter.com) Live mermaid shows?! Yes, in the 12 person town of Weeki Wachee in Florida, there is such a thing.
The tiny town promotes the only “live mermaid show” in the entire world that takes place at “the site…
(TrendHunter.com) People try to stand out in various ways — jewelry being one of them. Adorning yourself in diamonds and rubies may not be the most feasible option in these times of economic woe, so why not spice up your…
NEW YORK (AdAge.com) — It was a pretty good night for an average night of prime-time programming. Wednesday, after all, is a hump day for TV as well as workers. In-between Thursday's drama (ABC's "Grey's Anatomy"), reality (CBS's "Survivor") and comedy (NBC's "The Office" and "30 Rock") cornucopia, and the kick the NFL gives ratings on Sunday and Monday as well as the new blood of new dramas on CBS' Tuesday night schedule, Wednesday is usually lower rated.
Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.
The U.S. Army's
"Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.
Un spot de publicité développé par Keith Loutit pour la marque Colorama, et basé sur la technique du tilt-shift combiné au time-lapse. Une collaboration avec le studio Upper First, qui présente une maison témoin en miniature et en mouvement.
Portfolio d’Upper First.
Acho que todo muito sabe (ou deveria saber) que a ONU está promovendo uma conferência internacional sobre mudanças climáticas em dezembro, em Copenhagen.
Para promover este evento e aumentar a consciência da população mundial sobre o assunto, a CNN International e o YouTube desenvolveram o projeto “Raise Your Voice” (Fale Mais Alto). A idéia é que as pessoas de todos os lugares do mundo possam enviar seus pontos de vista, dúvidas e opiniões sobre o tema e que estas sejam debatidas por especialistas em uma transmissão ao vivo, 15 de Dezembro em streaming pelo site da CNN e no canal do YouTube e com reprise na CNN International no dia 16 de Dezembro.
A mecânica escolhida para envolver a audiência (Conteúdo Gerado pelo Consumidor – CGC) não é novidade. Em uma parceria com o YouTube era mais do que óbvio que iriam seguir esse caminho. Mas a grande jogada é o foco desse conteúdo. As pessoas devem fazer um vídeo com um questionamento relacionado ao tema da conferência. As duas perguntas/vídeos mais populares ganharão uma viagem para o evento em Copenhagen, por 4 dias durante o COP15.
No canal do YouTube há uma área de votação pública para os vídeos, outra área para enviar o seu vídeo e explicações sobre o projeto.
Na minha opinião, existe um ponto que vai muito além da premiação: quanto mais perguntas e pontos de vista nós enviarmos, mais chances teremos de popularizar questões que são quase “ficção científica” para algumas pessoas. Com muitas perguntas, os especialistas poderão ter uma visão mais abrangente sobre o que pensam os cidadãos dos diversos países do mundo, sob um ponto de vista regional. Com o compartilhamento de conhecimento, todos sairão ganhando.
Mesmo estando envolvido profissionalmente com este projeto, eu acredito que ele merece ser divulgado dá melhor maneira possível. É um tema importante demais para ficarmos apenas observando o que se passa.
Quando o Merigo me chamou para escrever aqui no Brainstorm #9, eu pensei em escrever apenas artigos que questionassem o status quo da publicidade e etc. Coisas que gerassem o diálogo e que promovessem o bem do nosso mercado através da discussão. E acho que esse mesmo ideal pode ser aplicado a outros assuntos: gerar um novo conhecimento através do debate e promover o bem.
Post originalmente publicado no Brainstorm #9
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I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.
(TrendHunter.com) Once thought of as a low-brow, delinquent form of art, street art is making a mainstream comeback in the form of graffiti furniture.
The pieces in the above gallery are baroque-esque in their aesthetic,…
NEW YORK (AdAge.com) — More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader — Ogilvy veteran John Seifert — for the first time in years.
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