Nov 19

Publicis’ ‘Boost’ Wins Create for a Cause Contest

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The U.S. Army's
"Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.

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