Hasta La Creative!

Está aberta a temporada de ações e campanhas de final de ano.
Pelo segundo ano consecutivo, nova-iorquinos e turistas começaram a gerar a energia necessária para acender os números da bola de cristal que, na virada do ano, iluminará a Times Square e anunciará a chegada da nova década.

Como uma forma de incentivar o uso de energia alternativa, a fabricante de pilhas Duracell introduziu o Smart Power Lab no famoso endereço de Nova York, dentro da qual as pessoas poderão pedalar para produzir a energia que será consumida pela bola brilhante e pelo grande letreiro que se acende anunciando o ano que chega.

Serão necessárias mais de 200 horas de pedaladas para garantir a iluminação da bola e do letreiro. Sendo assim, as atividades já começaram.

Neste espaço onde foi instalado o Smart Power Lab, os visitantes podem recarregar gratuitamente telefones celulares, máquinas fotográficas e outros aparelhos, além de jogar jogos do Xbox e obter uma foto personalizada tirada com uma réplica de tamanho natural dos letreiros que formam ‘2010′.

:: Via PSFK

LONDON – Two ads promoting price savings at Homebase have escaped a ban by the Advertising Standards Authority after rival company B&Q complained they were misleading.

Jon and Kate Gosselin, whose public lives have made them more hucksters than Huxtables for most viewers, had their last-ever episode of "Jon and Kate Plus 8" on TLC Monday night. The series finale delivered a 2.0/5 rating and share in the ad-centric adult 18-49 demographic, which tied it, fittingly, with WWE wrestling on USA as the second highest-rated show on cable (as usual, ESPN's "Monday Night Football" was first with a 4.8/13).

Going into Thanksgiving, Headroom Digital Audio, a commercial sound and mixing studio in New York, hosted a showcase/jam to help the hungry. The event raised $2,000 for Food Bank for New York City — the equivalent of 10,000 meals, according to Headroom.

“Change your day, start from whithin.”

Advertising Agency: McCann Erickson, Colombia
Creative Directors: Ximena Correa, Samuel Estrada
Art Directors: Pablo Gómez, Sebastian Otoya
Copywriter: Felipe Ponce de león
Published: October 2009

(TrendHunter.com) We’ve come a long way, baby. A decade ago no one would think to include an amputee in any sort of topless/fetish shoot. Let alone a tattooed, vampy, super hot model type, like the Amina Munster photoshoot.…

Advertising Agency: Saatchi & Saatchi, Indonesia
Creative Directors: Juhi Kalia, Imdan Achda
Art Director: Audy Sutama
Copywriter: Juhi Kalia
Other additional credits: Larasati Moerdijat, M. Iskak, Tri Sudarno
Released: August 2009

(TrendHunter.com) I’m a huge fan of ‘Mad Men,’ so I feel it’s only natural that I’m drawn to the Julia Galdo Housewife series. Depicting one very lonely lady, I immediately thought of the beautiful, child-like Betty Draper.…

This is one of those sports team promotions that’s all manly and shit.