WTTC strikes $5m travel promotion deal with broadcasters
Posted in: UncategorizedLONDON – The World Travel & Tourism Council has struck a $5m commercial deal with CNBC, Sky News and National Geographic.
LONDON – The World Travel & Tourism Council has struck a $5m commercial deal with CNBC, Sky News and National Geographic.
LONDON – Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video ‘incestuous’, ‘degrading’ and ‘sexist’, while its creator boasts of spending $60,000 on dodgy ‘dick joke’.
LONDON – The Daily Express has become the latest newspaper publisher to launch a paid-for archive as it bids to make money from its online operations.
LONDON – Scottish Power has appointed Bright Blue Day to handle its direct marketing account, following a three-way pitch handled by creativebrief.
Um infográfico da TrendStream mostra o tipo de envolvimento nas mídias sociais por país. O Brasil lidera na quantidade de usuários que mantém um perfil online.
Post originalmente publicado no Brainstorm #9
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I am sure you have seen this collector video advert for Perrier Here is the new release from Perrier for the casting of the sexy hand… Advertiser: Perrier Agency: Ogilvy Paris
NEW YORK (AdAge.com) — Weighed down by lackluster programming and declining ratings, NBC has been a problem for many different people: programming honchos Kevin Reilly and Ben Silverman; NBC Universal CEO Jeff Zucker; GE chief Jeff Immelt; and even one-time top-rated late-night comic Jay Leno. Now the hot potato is soon to be passed to Comcast — which, oddly enough, doesn't see the broadcast network as a burden at all.
Un magnifique clip-vidéo pour l’artiste français Vitalic, avec ce voyage onirique autour de la dynamique des fluides. Un clip construit autour de l’image et de la pochette de l’album FlashMob, dirigé par DIY et Brillantine. Une vidéo à découvrir en HD dans la suite.
A sexist video advert that has been banned from TV which is comparing driving a car with a sexual act. Advertiser: Toyota Yaris “a couple of nice big air bags to throw my head into”
LONDON – Online shoppers rely heavily on user-generated product reviews, with the number of such reviews accessed up 128% year on year, according to new research.
O Ronaldinho não joga mais bola, mas faz graça em comercial como ninguém. Ao contrário de seus adversários, ele deu um jeito de se virar no desafio “Keepie Uppie”, ou seja, fazer embaixadinhas com os olhos vendados.
É uma ação proposta pela Electronic Arts para promover o “FIFA 10″. Além do vídeo principal, abaixo, o canal youtube.com/blindkeepieuppie revela um monte de cenas de bastidores e erros de gravação.
A criação é da Wieden+Kennedy Amsterdam.
Post originalmente publicado no Brainstorm #9
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LONDON – A report led by former Virgin Media content chief Malcolm Wall has called on the Government to overturn media regulation to ensure the UK is not left behind in the TV, internet and social media industries.
In this video a woman is able to play the A letter for Elise song with by squeezing her hands… In this video a woman is able to fold T Shirt in one move… Your hands can do amazing things. Detecting early breast cancer is not one of them. Get annual mammogram. Advertiser: League Against […]
NEW YORK (AdAge.com) — David Armano is leaving the social-media consultancy Dachis Group after only eight months to join independent PR shop Edelman, where he will work on social-media efforts for some the agency's biggest clients, which include PepsiCo, Burger King, Starbucks, Walmart, eBay and Unilever.
LONDON – Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
LONDON – Virgin Media has named its strategy supremo Andrew Barron as chief operating officer.