Dec
15
Final Celebrity Big Brother broadcast date announced
Posted in: UncategorizedLONDON – The opening night of the seventh and final series of ‘Celebrity Big Brother’, sponsored by bed retailer Dreams, will air on Sunday 3 January.
Dec
15
MGM and Sky form JV for HD film channel launch
Posted in: UncategorizedLONDON – Metro-Goldwyn-Mayer Studios and BSkyB have launched a new channel called MGM HD devoted exclusively to the delivery of films in high definition.
Dec
15
‘Get a new agency Asda’ advises Sainsbury’s marketing chief
Posted in: UncategorizedLONDON – Sainsbury’s customer director Gywn Burr has advised Asda to get a new advertising agency following its decision to rip off an old Sainbury’s tagline.
Dec
15
ZDF Interrupt
Posted in: UncategorizedUne brillante idée pour la chaîne de télévision allemande ZDF, avec cet affichage très réussi et construit en plusieurs panneaux extérieurs. La baseline est simple “Vos films érotiques sans interruption”. Le tout par l’agence Kolle Rebbe Hamburg, et le photographe Marcel Schaar?.
Previously on Fubiz
Dec
15
DMG’s Ben Langdon: 20:20 London gives us creative ‘sex appeal’
Posted in: UncategorizedLONDON – Ben Langdon, the former Euro RSCG chief who built Digital Marketing Group by buying several regional agencies, tells Brand Republic why DMG is paying £1.5m for London-based agency 20:20.
Dec
15
Bus shelter advertising with steaming coffee
Posted in: UncategorizedA good ambient media campaign for the winter to promote coffee when you’re really cold while waiting for the bus. Advertiser: McDonald’s Agency: Cossette, Vancouver, Canada Creative Directors: Rob Sweetman, Bryan Collins Art Director: Rob Sweetman Copywriter: Bryan Collins Producer: Wendy […]
Dec
15
Mastercom in the top 100 blog marketing by AdAge
Posted in: Uncategorized
This blog Mastercom has just reached the top 100 marketing blog in the world ranked by AdAge power 150.
Dec
15
Citro?n: Cornering lights
Posted in: Uncategorized
“Cornering lights. Now in many Citro?n models.”
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Graphic Design: Siegfried Diersch
Dec
15
Da série “Os piores comerciais do mundo”: SBP no zoológico
Posted in: UncategorizedO SBP, tradicional inseticida da Reckitt Benckiser, tem uma longa reputação de comerciais bisonhos. Tudo bem, deve ser um direito desses produtos domésticos colocar no ar tantas criações ruins. Algum tipo de regulamentação do CONAR, por exemplo, certamente permite que coisas assim saiam da gaveta.
Porém, esse recente filme da marca me faz perder a vontade de viver a cada vez que é exibido na TV. Assista e pense bem, Deus deve matar um gatinho pra cada ser humano que passa vergonha assistindo esses 30 segundos.
Perto disso, aquela maravilha de comercial do Super Timor é Grand Prix em Cannes.
Post originalmente publicado no Brainstorm #9
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Dec
14
Fish-hook toothpick
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: The Classic Partnership Advertising, Dubai
Chief Creative Officer: John Mani, Vitthal Deshmukh
Creative Director: Alok Gadkar
Copywriter: John Mani
Art Director: Alok Gadkar
Via [DubaiLynx]
Dec
14
Tiger Bite: Risk-Management Firm Fails to See Risks in Investment
Posted in: Uncategorized
Dec
14
What Google Wants With Its Own Phone: Control
Posted in: Uncategorized
Dec
14
American President No Match for National Football League
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — With only a 44% approval rate, today's Rasmussen Reports Daily Presidential Tracking Poll indicates President Obama has hit a low. But a different kind of poll — Nielsen's nightly ratings race, which measures pop culture more than politics — indicates that even if fewer approve, they're not necessarily tuning the president out.
Dec
14
Microtargeting Business Travelers through Out of Home
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — When Delta Airlines wanted to reach business travelers just in the New York area last spring, it decided to test the idea of microtargeting with place-based media. So Delta and its agency, Digitas, teamed up with out-of-home vertical SeeSaw Networks to create multiple 15-second spots customized to a wide array of venues across five different digital out-of-home vendors.
Dec
14
QVC Hires Zimmerman for Social Media, Digital Work
Posted in: Uncategorized
Dec
14
Backwards or Forwards, it’s all the same / Palindromes dans tous les sens
Posted in: Uncategorized |
 |
| THE ORIGINAL? Fiat Linea with parking sensor. Palindrome campaign – 02/01/2009 Claim : “Going forward or backward, it’s all the same”. Source : Cannes Archive Online Agency : Leo Burnett Sao Paulo (Brazil) |
THE ORIGINAL? Mercedes-Benz with reversing camera Palindrome campaign – 26/01/2009 Claim “Backwards as well as forwards” Source : Cannes Archive Online, Adsoftheworld, Agency : Jung von Matt/Limmat, Zurich, (Switzerland) |
| Crash frontal entre ces deux communications automobiles sorties quasi simultanément. Alors, idée dans l’air du temps ou inspiration commune? Grand retour à la mode d’une blague vieille comme l’écriture? |
3 people like this post.
Dec
14
Lucky Creation
Posted in: UncategorizedUn superbe court-métrage commissionné par Twenty120 autour des animaux sauvages : le corps d’une maman baleine et son petit. Un travail de l’artiste motion-designer Yibi Hu actuellement à Londres. La bande son est signée Phillip Sheppard et la production Joe Marshall.
Previously on Fubiz
Dec
14
Two Questions Every Marketer Should Ask its Social-Media Agency
Posted in: Uncategorized
Regardless of whether you hire a big PR firm, an ad agency, an upstart digital shop, a consultant or a combination of all these, here are the two criteria your social-media firm should have.
Dec
14
Naughty or Nice? Let Your Twitter Stream Determine
Posted in: Uncategorized
Want to know if you’re naughty or nice this holiday season?
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