(TrendHunter.com) The drop-dead gorgeous Victoria’s Secret Angels have managed to make even a set of antlers sexy in this ‘Where the Wild Things Are’ inspired shoot for GQ UK February 2010 Issue. The pictorial shot by Gavin…
Normally China's internet censorship is a topic of hot interest for the Human Rights crowd at the State Department, but the fate of Google.cn in China should be watched closely by marketers too, says Thomas Crampton, the director of 360 digital influence, Asia/Pacific at Ogilvy PR in Hong Kong.
LONDON – On-demand programming will account for less than 10% the amount television content watched this year, according to a new report which predicts linear television will remain the norm.
Le groupe Starwood Hotels poursuit son développement avec près de 40 hôtels en exploitation à travers le monde. Un exemple concret de leur décoration moderne, avec ce mélange créatif et luxueux, entre architecture et design. Un tour d’horizon à découvrir dans la suite.
LONDON – Gordon Ramsay’s new series for Channel 4’s Indian Winter season, ‘Gordon’s Great Escape’, pulled in 2.5m viewers for last night’s 9pm slot, but ITV1 headed the ratings with crime series ‘Law & Order: UK’, according to unofficial overnight figures.
Ninguém consegue tornar a magia e a fantasia em algo tão realista como a Disney. Todas as suas produções parecem surgir de uma cartola mágica cheia de surpresas. Seus personagens lúdicos, cenários fantasiosos e enredos improváveis, nem parecem ter sido desenhados por humanos como nós. A próxima grande surpresa da Disney é uma produção de outro importante ícone da nossa era, Tim Burton. “Alice in Wonderland” promete agradar gregos e troianos por contar com um elenco de primeira e uma equipe técnica que dispensa comentários.
No ecossistema digital, a Disney está se esforçando para promover a sua próxima atração entre os “conectados” de todas as idades.
Em uma iniciativa que começou recentemente, pôsteres exclusivos do filme começaram a pipocar em primeira mão num perfil do “Chapeleiro Maluco” no Facebook.
Mas para marcar sua presença efetiva na internet, a Disney começou a divulgar o site oficial de “Alice in Wonderland”. Apesar de boa parte do site ainda estar em fase de desenvolvimento, você já pode acessar e conhecer mais sobre a história de Alice e todos os personagens, fazer downloads de wallpapers e outras imagens espetaculares, navegar pelo storyboard da produção, brincar em um dos dois games disponíveis e, óbvio, assistir ao trailer oficial.
Vale aguardar outras novidades. O próprio site informa que um videogame e um aplicativo mobile também serão disponibilizados. O que está difícil de esperar é pelo lançamento do filme. Alice no País das Maravilhas chegará ao Brasil só em 2 de abril de 2010, quase um mês após seu lançamento nos Estados Unidos. Por lá, a estréia está agendada para 5 de março.
Enquanto isso, eles ainda nos garantem uma página no Twitter e outra no Facebook, para a gente ir acompanhando as novidades.
http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom
If you want to have a look on waht is coming next after the web 2.0, here we are with the video presenting the services web 3.0. Advertiser: Service Web 3.0
The BBC has today (19 January) launched a review into its own marketing activities across its public services business for the first time in six years.
Really good viral video from Google for the Nexus One. This free Nexus One unboxing video is showing crazy ninjas! You can also have a look on this spoof Nexus One video the fuck you iphone. Advertiser: Nexus One
NEW YORK (AdAge.com) — President Obama redefined political campaigning with a digital media strategy that took full advantage of Facebook, Twitter and YouTube. But those lessons appear to have been lost on fellow Democrat Martha Coakley, who is facing an uphill battle to win the Massachusetts senate seat formerly held by Sen. Edward Kennedy.
Media agencies and outdoor specialists have welcomed JCDecaux’s acquisition of the assets of Titan Outdoor, in a move that confirms the French firm as number one in the UK outdoor market.
Media agencies and outdoor specialists have welcomed JCDecaux’s acquisition of the assets of Titan Outdoor, in a move that confirms the French firm as number one in the UK outdoor market.
LONDON – Edge, the education charity, has launched a campaign aimed at encouraging the public to debate the future of education.
LONDON – Apple has sent out an invite to an event on 27 January, widely thought to be the occasion it will use to unveil its tablet computer.
LONDON – The Labour Party’s general election campaign will rely heavily on adapting user- generated content for its mainstream marketing campaigns.
LONDON – The BBC, in partnership with the British Museum, is launching a large-scale “digital museum” to promote the upcoming BBC Radio 4 series “A History of the World in 100 Objects”.
LONDON – The Sun and the Daily Mirror splash on the fortunate £26m lottery-winning Sturt family today while the latter shifts from pasties to tuna sandwiches as part of its week-long Greggs promotion.
LONDON – ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie, as its marketing director.
LONDON – Remington is stepping up its global marketing strategy and seeking an agency to handle its multimillion-pound advertising account
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