Brands That Want to Connect Must Cross Boundaries
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Diverse audiences often have an interest in what's going on within and beyond America's borders. But pickin's are slim when it comes to media (and marketing) sources that reflect a diverse and informed balance of the joys as well as the pains touching communities locally, nationally and internationally.
White Box by Anna Peisl
Posted in: UncategorizedVoici une magnifique série par la photographe allemande Anna Peisl, autour d’une boîte fermée et sobrement intitulée “White Box”. Un travail sur le blanc, la perspective et les différentes réactions des modèles ou mannequins dans cet espace. A découvrir en entier dans la suite.
Previously on Fubiz
Bud Light: Nem forte, nem fraca. No ponto.
Posted in: UncategorizedE a Bud Light segue com sua campanha focada no drinkabillity. Conceitualmente lembra muito o apelo usado pela cerveja Sol no seu lançamento aqui no Brasil. Alguém lembra do “Nem forte, nem fraca. No ponto?”
Bom, na campanha da Bud e em inglês virou “Not too heavy, not too light. Bud Light. The difference is drinkabillity.” Coincidências a parte, a campanha é muito bacana como via de regra são todas as de Bud.
O recurso aqui é levar as últimas consequências o que seria o “too heavy” e o “too light” em situações corriqueiras. Diverte. Criação da DDB Chicago.
| The Arrival
| Pillow Fight
| Paintball
Post originalmente publicado no Brainstorm #9
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Epic Advertising Delivers Epic Hotness to Affiliate Summit Party
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/epic_party_asw10.JPG”img alt=”epic_party_asw10.JPG” src=”http://www.adrants.com/images/epic_party_asw10-thumb.JPG” width=”150″ height=”181″ //a/div
On Monday night at Affiliate Summit in Las Vegas there were no less than five parties. And one had a live chicken running around but we’ll get to that in a minute.
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Hands up! it’s a robbery? / Jeu de mains, jeu de vilains?
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THE ORIGINAL? laissepasfairelespervers.com – 2006 “Don’t let the unrighteous do” Source : Cart’Com Freecard, AdForum Agency : Ebb & Flow (France) |
LESS ORIGINAL : Casa Do Menor “Set the kids free from abuse and violence” – 2010 Source : Adsoftheworld Agency : Mc Cann Erickson (Spain) |
Ça n’est pas une copie? Levez la main droite, et dites “je le jure!”… en tout cas niveau ressemblance, c’est carrément du cousu main! |
Total Greek Yoghurt appoints Total Media and Creative Orchestra
Posted in: UncategorizedLONDON – Fage, the global food manufacturer, has handed its £5m media planning and buying account for its Total Greek Yoghurt’s brand to Total Media and its ad account to Creative Orchestra.
Axe Twist | Robot
Posted in: UncategorizedMais um Axe argentino, criado pela Ponce Buenos Aires e produzido pela Furlined e Soft Citizen. O filme apresenta o novo Axe Twist, uma fragrância que muda durante o dia.
O robô é trabalho de efeitos realizado pela The Mill. Diverte.
Post originalmente publicado no Brainstorm #9
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Oxford Media Convention: The BBC will not try to compete with local publishers again
Posted in: UncategorizedLONDON – The BBC’s current websites do not compete with regional publishers’ websites and will not become more localised in the future, according to Helen Boaden, director of BBC News, today.
Supreme Court Rejects Campaign Finance Limits
Posted in: UncategorizedApple calls in the lawyers as more tablet details leak out
Posted in: UncategorizedLONDON – Apple’s lawyers have contacted a Silicon Valley blog that was offering money for pictures or video of its tablet computer, which is expected to be unveiled to the world on 27 January.
Twitter #fail following and followers reduced to 0 when refresh
Posted in: UncategorizedWTF with twitter today? When you refresh your page, you number of following and followers are reduced to 0 and go up and so on… check that
Miniskirts, Cheeleaders Abound Sunday Night at Affiliate Summit
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/doubleplay_asw10.JPG”img alt=”doubleplay_asw10.JPG” src=”http://www.adrants.com/images/doubleplay_asw10-thumb.JPG” width=”150″ height=”160″ //a/div
On Sunday night at Affiliate Summit West in Las Vegas the Palms was where all the party action was.
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Hookers, Strippers Abound Sunday Night at Affiliate Summit
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/doubleplay_asw10.JPG”img alt=”doubleplay_asw10.JPG” src=”http://www.adrants.com/images/doubleplay_asw10-thumb.JPG” width=”150″ height=”160″ //a/div
On Sunday night at Affiliate Summit West in Las Vegas the Palms was where all the party action was.
pa href=”http://feedads.g.doubleclick.net/~a/fVrageaG5JnU2osH9NGpQD7bnZA/0/da”img src=”http://feedads.g.doubleclick.net/~a/fVrageaG5JnU2osH9NGpQD7bnZA/0/di” border=”0″ ismap=”true”/img/abr/
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The Overhyped Action Drama From Fox That’s Fun to Watch
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Fox's new "Human Target" doesn't seek to redefine a genre, create indelible characters or employ inventive narrative devices. It doesn't construct elaborate mythologies or tantalize with clever wordplay. Instead, it presents 44 minutes of froth and practically orders viewers to put their brains on hiatus for the duration.
Former Experian commercial director heads new hires at Transactis
Posted in: UncategorizedLONDON – Recently rebranded data company Transactis has hired former Experian commercial director Peter Thompson in the same role.
Jam hires Keddie as head of video
Posted in: UncategorizedLONDON – Digital creative agency Jam has appointed Lisa Keddie in the new role of head of video.
Viewers flock to ITV1’s National Television Awards
Posted in: UncategorizedLONDON – ITV1’s National Television Awards, which saw the commercial broadcaster winning more gongs than the BBC, was watched by 7.4 million viewers last night.
Starcom’s Jacob takes new role in SMG rejig
Posted in: UncategorizedIain Jacob, the chief executive of Starcom MediaVest EMEA, is taking on the new role of president global
innovation, as part of a major global reorganisation of the SMG network.
MEC Manchester scoops £4m Shearings media business
Posted in: UncategorizedLONDON – Shearings Group, the hotels and holidays operator, has appointed Mediaedge:cia Manchester to its consolidated £4 million media planning and buying account.