Voici une création originale et unique du créateur Kolja Clemens pour la marque de mobilier Mom. Un hommage à propos de l’aéroport Templehof de Berlin fermé un an plus tôt, sous la forme d’un porte-manteau. Plus d’images dans la suite de l’article.
“Cameras with anti shake image stabilization.”
Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek
LONDON – ITV made a pre-tax profit of £25m in 2009, a marked recovery from its £2.7bn loss the year before, but the broadcaster remains cautious for this year in its preliminary results out today.
Advertising Agency: Leo Burnett/ARC, Singapore
Executive Creative Director: Chris Chiu
Creative Director: Alex Lim Thye Aun
Art Director: Poh Pei Ling
Copywriter: Kenneth Chong
Photographer / Studio Company: MirageWorks, Nelson Digital Imaging, Threesixty Photography
Top 10 viral video campaign with goviral network – February 2010
Anheuser-Busch has recently launched this very funny Bud Light video campaign, which is essentially a follow-up on the Emmy award winning Swear Jar,[…]
(TrendHunter.com) For the day of March 2nd, these are the Top 20 trends, which include Digital Hairtography, Wheeled Paws and Black White Peaktography. The rankings are based on hundreds of thousands of views and 84 new…
(TrendHunter.com) The Olympic hockey win isn’t the only thing Canadians are celebrating. Girls like Montreal native Natalie Paige are celebrating new hairstyles for spring like the heavy bang look seen above.
Natalie…
The devastating earthquake that struck Chile early Saturday morning destroyed DDB's offices and damaged another Omnicom Group agency, OMD, as well as Interpublic's Lowe Porta and WPP's Ogilvy and Wunderman. All the agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including Xerox and Shell, as well as CNN.
É possível unificar o caótico design de um dos maiores sites do mundo? A equipe do site da BBC encarou o bicho de frente e conta como foi o processo.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Ever since the astronomical success of Apple’s touchscreen devices, it seems like everything is getting a touch of magic thrown into the mix. The latest touchscreen innovation involves the Microsoft Skinput.…
LONDON – The Advertising Standards Authority (ASA) has banned an easyJet ad that claimed rival Ryanair does not fly to the destinations it claims to.
(TrendHunter.com) When it comes to art direction, the weirder the better. The Iconic 2010 campaign combines circus-ready makeup with clothing that would be right at home in Blade Runner or Total Recall.
Conceived by Adriana…
Durante a Copa do Mundo 2010, a Budweiser quer levar um cidadão de cada país participante para morar em uma mesma casa. Trata-se da Bud House, uma espécie de reality show da marca que promete colocar 32 pessoas para acompanhar o evento na África do Sul, em luxuosas instalações e com todas as mordomias possíveis.
Há algumas semanas, a AdAge especulou que a Bud House seria como um Big Brother, mas os produtores alertam que não se trata de um programa com eliminação, e sim de uma experiência entre apaixonados por futebol torcendo juntos por seus países.
Qualquer pessoa, homem ou mulher, fluente em inglês e acima de 25 anos, pode se inscrever para entrar na casa e participar do projeto. O prazo termina em 12 de março.
Eu conversei com Michelle C., responsável pelo casting dessa campanha de Budweiser, que contou que a participação do Brasil nas inscrições são bem poucas até o momento, o que, nas palavras dela, “é inaceitável”, tendo em vista a força do país em uma Copa do Mundo. Então, se você quiser representar o Brasil, as chances são grandes.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat, Fadi Yaish
Copywriters: Kongpope Siriwattanagarn, Aunido Anoop Sen, Gatutam Wadher, Tamim Younis, Yahya Ismail
Account Director: Mohamed Sabra
Production house: The Works
Director: Omar Hilal
Dop: Petar James
Executive Producer: Hiba Mahmoud
Via [AdsOfTheWorld]
The flux that marketers will find themselves in as agencies transition from the old to the new model will require chief marketing officers to redesign how they interface with ad agencies and reevaluate the creative process.
NEW YORK (AdAge.com) — It seems like the American marketing community is poised on the brink of an astounding discovery: the value of the post-war baby boom market! With the upcoming (and much anticipated) Tom Brokaw special, "Tom Brokaw Reports: Boomer$," it seems like everyone is trying to jump on this particular wagon. On March 1, Advertising Age published a fun piece by Judann Pollack called "The 15 Biggest Baby Boomer Brands" in which Pollack attempts to lay out the iconic products and their ad campaigns of her generation. This is precisely why marketing to boomers is in such a state of disarray. Folks are trying to take 20 pounds and shove it into a five-pound bag.
SAN FRANCISCO (AdAge.com) — Steve Burke, Comcast's chief operating officer and soon-to-be CEO of NBC Universal under its new majority owner, sat down with Medialink Chairman-CEO Michael Kassan at the 4A's today to talk a bit about what NBC will look like under the cable operator, and how the combined entity will be more advertiser-friendly.
NEW YORK (AdAge.com) — News Corp. Chairman Rupert Murdoch confirmed today for the first time what everyone in New York media already knows: The Wall Street Journal will launch its New York edition in April.
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