Mar
12
TAG Heuer launches augmented reality demo
Posted in: UncategorizedLONDON – TAG Heuer is to become the first watchmaker to launch an augmented reality application on its website, allowing buyers to try on watches virtually.
Mar
12
Nivea adopts umbrella positioning for female products
Posted in: UncategorizedLONDON – Nivea is marketing all of its products targeting women under the strapline ‘Feel Closer’ in a new brand positioning for the company.
Mar
12
Guinness digital campaign aims to gather grins
Posted in: UncategorizedLONDON – Guinness has launched a digital campaign to boost awareness of St Patrick’s Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the drink.
Mar
12
Clear Channel Outdoor UK’s revenue falls $30.4m in 2009
Posted in: UncategorizedLONDON – Clear Channel Outdoor’s annual UK revenues slid by $30.4m in the UK during 2009 due to a weak ad market.
Mar
12
Real Madrid – AC Milan Heineken trap for fans viral video
Posted in: UncategorizedAmazing concept in this video from Heineken that is scamming Italian football supporter for the Real Madrid – AC Milan match.
Basically, Heineken with the complicity of 100 girlfriends is forcing italians males to assist a classic opera while the Real Madrid – AC Milan match is happening…
[…]
Mar
12
Lib Dems promise ‘fairness’ and ‘change’ in campaign slogan
Posted in: UncategorizedLONDON – The Liberal Democrats has launched the slogan and branding that it will use in its campaigns ahead of the upcoming General Election.
Mar
12
Milky way dance in the street viral video
Posted in: UncategorizedGreat video with a Milky way dancer in the street… worth to see the end…
Realisation: Arthur Villers
Mar
12
SXSW Kicks Off With Impromptu Parties and Foursquare Insanity
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/driskill_sxsw2010.JPG”img alt=”driskill_sxsw2010.JPG” src=”http://www.adrants.com/images/driskill_sxsw2010-thumb.JPG” width=”150″ height=”102″ //a/div
Did you know if you check in (on Foursquare, that is) to two hotels in one night you earn the Hookup badge? And that’s what’s so representative of Foursquare’s stupidity.
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Mar
12
Starbucks oferece recompensa através do Foursquare
Posted in: Uncategorized
Conforme a gente acompanha toda semana, algumas empresas estão fechando parcerias com redes sociais móveis de geolocalização para conceder benefícios aos seus clientes. Postei, antes de ontem, sobre a parceria entre a Chevrolet e o Gowalla.
Também essa semana, outra parceria importante foi anunciada, só que pela Starbucks.
Nos Estados Unidos, os usuários do Foursquare que derem check-in em qualquer uma das lojas da Starbucks vão ganhar recompensas. Quando for dado cinco check-ins, o cliente ganha um badge de barista (nada muito tentador). No momento não há recompensas financeiras, mas a Starbucks está planejando o preparo de uma gratificação mais atraente aos frequentes visitantes.
Por possibilitar comentários de usuários, o Foursquare também vai servir como fonte de análise de feedbacks da Starbucks, para saber o que os clientes gostam ou não.
Talvez essa seja a maior parceria entre uma empresa e o Foursquare. É a uma grande chance da popularização da ferramenta, acredito eu.
Mar
12
Bottoms-Optional Pictorials – ‘Married to the Mob’ Spring 2010 Line Focuses on Tops (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Clothing label Married to the Mob had me married to my monitor for quite some time with the photos of their Spring 2010 line. In this bottom-optional pictorial, the models do their best to keep you looking…
Mar
12
Kids as Toys – Surprisingly, the Life Like Doll is Actually Alive (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This one truly freaks me out. This little girl from China looks so much like a doll that part of me still doesn’t believe she actually is a real person. The pictures suggest that this kid spends a lot…
Mar
12
February 2010 newspaper ABCs at a glance
Posted in: UncategorizedLONDON – February proved a mixed month for the UK’s national newspapers, with The Guardian slipping below 300,000 copies while the tabloids benefited from the inability of footballers being able to keep it in their pants.
Mar
12
Amnesty enlists celebrities for maternity health call
Posted in: UncategorizedLONDON – Keira Knightley, Annie Lennox and Beverley Knight are among celebrities calling on the Government to make global maternal and newborn health a priority, as part of a campaign by Amnesty International.
Mar
12
Creepy Cut Pastetography – Taiyo Onorato Nico Kreps’ Freaky Original Photos (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) They say a picture is worth a thousand words. Well three of the words Taiyo Onorato and Nico Kreps picture will cause you to say are WTF! The photography duo cut and paste some of the strangest images…
Mar
12
NEWSPAPER ABCs: Observer leads falls in Sunday newspapers
Posted in: UncategorizedLONDON – All national Sunday newspapers lost circulation between February 2009 and February 2010, with The Observer down 20.4%, a new low despite its relaunch late in the month, according to the latest ABC figures.
Mar
12
NEWSPAPER ABCs: Daily Mirror benefits from ‘infidelity month’
Posted in: UncategorizedLONDON – The Daily Mirror recorded its first monthly uplift in circulation in half a year, as the nation’s red-tops benefited from a number of titillating football and celebrity stories in February.
Mar
12
NEWSPAPER ABCs: Sex, style and fashion helps Standard rise to the occasion
Posted in: UncategorizedLONDON – Alexander Lebedev’s London Evening Standard has posted an “average net circulation” of 610,226 for February, the highest known distribution in the newspaper’s 180 year history.
Mar
12
ITV1 HD channel to launch on 2 April
Posted in: UncategorizedLONDON – ITV will launch its first high definition channel, ITV1 HD, on 2 April on all major distribution platforms ahead of the 2010 World Cup.
Mar
12
The UK’s oldest women’s weekly to star in C4 documentary
Posted in: UncategorizedLONDON – The Lady, the 125-year-old women’s weekly, is the subject of a new Channel 4 documentary called ‘The Lady and the Revamp’.
Mar
12
British Airways cabin crew to strike this month
Posted in: UncategorizedLONDON – British Airways cabin crew have voted in favour of a three-day strike from 20 March, followed by a four-day strike set to go ahead from 27 March.
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