LONDON – The Ashes, the Commonwealth Games and the Winter Olympics should be included in the list of events that must be shown on free-to-air television, according to a submission to the department for culture media and sport from the BBC.
The ad industry is still fairly young (some would argue just delayed) compared to media and client-side marketers in its path down the bumpy and pothole-filled diversity and inclusion trail. One of the basic strategies in building recruitment, retention and the business case for diversity and inclusion is the creation of affinity groups among employees.
Green marketing has become ubiquitous in our post-"Inconvenient Truth" world, and consumers aren't always buying it. The new "conscious consumer" is health-and-wellness-minded and demands more from the companies she buys from. So what's a true green-leaning company to do? The co-founders of egg brand development in Seattle offer some ideas.
The official – and a few not so official – photos from the Las Vegas-themed NABS Big Bash at Battersea Evolution, which was transformed into Caesar’s Palace for one night only
I've been going to the South by Southwest conference for several years now, and every year it gets bigger. This year was no different. More than 12,000 people reportedly attended SXSW Interactive this year, giving it its biggest crowd ever. From what I experienced at this year's SXSW, everything seemed big in Texas, but not necessarily "best."
LONDON – BBC One’s ‘Million Pound Bike Ride: A Sport Relief Challenge’ beat ‘The Bill’ with five million viewers in the 9-10pm slot last night, according to unofficial overnight figures.
Criada pelas agências holandesas Achtung! e They, a Vodafone lançou “Madame TreSesti”, uma vidente que “sabe tudo” sobre você após analisar seu perfil no Facebook, Twitter e Linkedin.
Ela tem quatro máquinas diferentes, cada uma analisando um aspecto da sua vida e traçando um perfil baseado no que você produz nessas redes sociais.
A brincadeira é divertida e muito bem produzida, contando inclusive com o comercial abaixo. A campanha promove o serviço Vodafone 360.
Post originalmente publicado no Brainstorm #9
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div class=”imageleft”a href=”http://www.adrants.com/images/mcdonalds_shamrock_shake_chicago_river.jpg”img alt=”mcdonalds_shamrock_shake_chicago_river.jpg” src=”http://www.adrants.com/images/mcdonalds_shamrock_shake_chicago_river-thumb.jpg” width=”150″ height=”111″ //a/div
Yesterday, Leo Burnett placed a giant plastic McDonald’s Shamrock Shake cup alongside the Chicago River.
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LONDON – British Airways cabin crew will go ahead with the planned three-day strike this weekend after talks between the Unite union and the airline broke down.
Voici le nouveau clip de la chanteuse Alizée avec ce clip réalisé par Hawaii Fantôme (Partizan/Midi Minuit). Un travail sur le titre “Les Collines” extrait de son nouvel album prévu le 29 mars. Le tout signé sur le label Wisteria Song – Jive Epic. A découvrir dans la suite.
Entre as dezenas de provas insossas envolvendo marcas na 10a edição do Big Brother Brasil, uma em especial chamou atenção ontem, e que aliás, ainda nem acabou. É a última prova do líder, patrocinada pelo Fiat Linea.
Os participantes do programa precisam ficar dentro de câmaras junto ao carro, não dentro dele, e pela internet as pessoas votam no que devem acontecer lá dentro: frio, calor, chuva, tempestade, escuridão e luz extrema. São duas equipes, azul e laranja, e até o momento três BBBs ainda disputam a prova.
Para não serem desclassificados, os participantes não podem sentar, deitar ou gritar. E quando uma luz vermelha se acende, devem entrar no carro e sair assim que ela se apaga.
Além da integração internet e TV, a prova é baseada em características do carro, como sensor crepuscular e ar condicionado digital. A emissora contabiliza cerca de 5.2 milhões de votos até agora
A criação é da AgênciaClick.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) If I had the choice of one decade to go and visit, I’m pretty sure I would choose the 1950’s. No Great Depression, no hippies, the peak era of Corvette design–what more could you want? Oh, and the clothes…
“Now with Eucalyptus.”
Advertising Agency: JayGrey, Sydney, Australia
Art Directors: Jay Furby, David White
Copywriters: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave.net.au
Account Managers: Claire Manning, Vanessa Long
LONDON – Waitrose’s new celebrity chef recruits Delia Smith and Heston Blumenthal will next week feature in extended ads showing people how to cook two dishes, driving them into stores where Waitrose is hoping they will pick up its recipe cards and new weekly magazine.
Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp the terrible spelling mistakes disappear as if by magic – and the correct writing is stamped onto the paper. Step 3: Learning effect! Lektorat Winkel is working as silent, accurate and fast as the magic stamp. The creatives loved them and paid homage to them as the most creative proofreading service they have ever heard of. 60% called to learn more about Lektorat Winkel.
“We proofread before you print.”
Advertising Agency: defacto.kreativ, Hamburg, Germany
Creative Director: Walter Plötz
Art Director: Reza Ramezani
Copywriter: Reza Ramezani
Additional credits: Silke Doster
Published: 2010
(TrendHunter.com) Geek-branded clothing is one fashion trend that hasn’t lost any momentum as far as I’m concerned. Faux vintage shirts with either fake companies or classic video game references on them have been a hit…
LONDON – Orange and HMV are launching a mobile gaming service called hmv mobile games, claimed to be the first of its kind from a mobile operator.
The anticipated lifting of the ban on product placement on British TV will not undermine the current system of unpaid prop placement available to brands, according to ITV’s commercial leader Rupert Howell.
LONDON – Barclaycard is launching a music-themed ad campaign to support the introduction of its Freedom rewards programme.
LONDON – Comparethemarket.com has taken its meerkat mascot Aleksandr Orlov into yet another medium with the creation of a free iPhone app allowing people to play with his phrases.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
