When You Idle Your Car You Piss on the Planet

div class=”imageleft”a href=”http://www.adrants.com/images/idle_free-calgary.jpg”img alt=”idle_free-calgary.jpg” src=”http://www.adrants.com/images/idle_free-calgary-thumb.jpg” width=”150″ height=”84″ //a/div

So…that’s really all there is to say about this Canadian commercial from Idle Free Calgary.
Well, wait. Maybe we do have a thing or two to say about it.
pa href=”http://feedads.g.doubleclick.net/~a/lvi5O8gue_Vlw-9ySOeFOia2DFs/0/da”img src=”http://feedads.g.doubleclick.net/~a/lvi5O8gue_Vlw-9ySOeFOia2DFs/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/lvi5O8gue_Vlw-9ySOeFOia2DFs/1/da”img src=”http://feedads.g.doubleclick.net/~a/lvi5O8gue_Vlw-9ySOeFOia2DFs/1/di” border=”0″ ismap=”true”/img/a/p

IPad Day 1: 300K Sold; 360K Tweets; 1M Apps and 250K iBooks Downloaded


Apple's iPad is, truly, a game changer, as Steve Jobs & Co. keep saying ad nauseam. More thoughts on that to come, but for now, a few notes and observations related to this week's Trendrr chart.

Bob Garfield is Only 55? Long Live the Ad Blogs

div class=”imageleft”a href=”http://www.adrants.com/images/garfield_then_now.jpg”img alt=”garfield_then_now.jpg” src=”http://www.adrants.com/images/garfield_then_now-thumb.jpg” width=”150″ height=”56″ //a/div

While reading Bob Garfield’s farewell piece today in Advertising Age, nothing really surprised us.
pa href=”http://feedads.g.doubleclick.net/~a/mdOX34hWuuJ4Vg17xpbjSAgmlZE/0/da”img src=”http://feedads.g.doubleclick.net/~a/mdOX34hWuuJ4Vg17xpbjSAgmlZE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/mdOX34hWuuJ4Vg17xpbjSAgmlZE/1/da”img src=”http://feedads.g.doubleclick.net/~a/mdOX34hWuuJ4Vg17xpbjSAgmlZE/1/di” border=”0″ ismap=”true”/img/a/p

Robert Dinero Glad He Didn’t Have to Move His Desk

div class=”imageleft”a href=”http://www.adrants.com/images/dinero_tribeca_thanks.jpg”img alt=”dinero_tribeca_thanks.jpg” src=”http://www.adrants.com/images/dinero_tribeca_thanks-thumb.jpg” width=”150″ height=”63″ //a/div

As thanks to those who attended the Tribeca Film Festival this year, Ogilvy Mather put together this ad showing us just how difficult it would have been or them to bring the conference to us had we not attended.
pa href=”http://feedads.g.doubleclick.net/~a/jSKtNkyzpK4p7n85DJLSlmKjfBs/0/da”img src=”http://feedads.g.doubleclick.net/~a/jSKtNkyzpK4p7n85DJLSlmKjfBs/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/jSKtNkyzpK4p7n85DJLSlmKjfBs/1/da”img src=”http://feedads.g.doubleclick.net/~a/jSKtNkyzpK4p7n85DJLSlmKjfBs/1/di” border=”0″ ismap=”true”/img/a/p

Will It Blend?: A vez do iPad

Will It Blend iPad

“Will It Blend?” é certamente um dos grandes cases virais da década. Produzida desde 2006, a série de vídeos apresentada por Tom Dickinson, fundador da Blendtec, mostra que seu liquidificador anabolizado é capaz de triturar qualquer coisa.

A nova vítima você já sabe quem é. Um certo gadget hypado lançado no último sábado. Se você ainda nem decidiu se vai ou não comprar um iPad, então veja um ser transformado em fumaça enquanto pensa.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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CMO Council Names ‘Pause’ Winners


The CMO Council has named the winners of its public-service advertising contest, Pause to Support a Cause, which was created to boost support for the organization's Survey for Good program that raises money for nonprofits based on public participation in online market research.

Bogusy, Monty, Kutcher Comment on Humungo

div class=”imageleft”a href=”http://www.adrants.com/images/bogusky_monty.jpg”img alt=”bogusky_monty.jpg” src=”http://www.adrants.com/images/bogusky_monty-thumb.jpg” width=”150″ height=”57″ //a/div

So Humungo has been born.
pa href=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/0/da”img src=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/1/da”img src=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/1/di” border=”0″ ismap=”true”/img/a/p

Surreal Floatographs – Jeannette Woitzik’s Artwork Jumps Out at You (GALLERY)

(TrendHunter.com) The artwork of German artist Jeannette Woitzik pops off the page with its fresh look into fairytales and bold colors. Following the story of red balloons, these floating decorations take the viewer on…

Crews Continues, iPad Gets BlendTec’d, Parker Ponders

Oh please. More Terry Crews Old Spice commercial? Make it stop.
pa href=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/0/da”img src=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/1/da”img src=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/1/di” border=”0″ ismap=”true”/img/a/p

Diabetes: A public health concern

Click Images To Enlarge
Advertising Agency: Pencil Advertising, Kuwait
Creative Director: Gilbert S. Semillano
Art Directors: Maxwell Moreno, Alex Kouta
Designers: Mariam Hashim, Deyaa Jafaar
Copywriter: Nader Tibi, Mariam Hashim
Photography: Romeo Productions
Retouchers: Jerrubaal Terciano, Maxwell Moreno
Media: Ayman Anwar Abdulsalam

My Name is Sarah And I’m A Credit Union Member

div class=”imageleft”a href=”http://www.adrants.com/images/community_america_credit.jpg”img alt=”community_america_credit.jpg” src=”http://www.adrants.com/images/community_america_credit-thumb.jpg” width=”150″ height=”84″ //a/div

CommunityAmerica Credit Union is out with a new Callahan Creek-created campaign.
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a href=”http://feedads.g.doubleclick.net/~a/YWcOeyvPEP4LJVCmM63HuUgorG4/1/da”img src=”http://feedads.g.doubleclick.net/~a/YWcOeyvPEP4LJVCmM63HuUgorG4/1/di” border=”0″ ismap=”true”/img/a/p

Carol Cone, Leader in Corporate Goodness, Joins Edelman


NEW YORK (AdAge.com) — Carol Cone, founder and chairman of Omnicom Group's Cone PR, will join independent PR agency Edelman. Ms. Cone's title will be Carol Cone @ Edelman, and she will focus on corporate social responsibility.

Magazines’ Kelly Awards Will Do It Live Once Again


NEW YORK (AdAge.com) — Three years after the Kelly Awards, the magazine industry's top honors for creativity and effectiveness in print advertising, dropped its big live presentation in favor of an online-only presentation, the live event is back.

One day around the Tower

Un très beau film tourné en time-lapse autour de la nouvelle tour à Marseille, conçue par Zaha Hadid. “One day around the tower” a été capté grâce à un Sony EX1, un Letus Elite et un Nikon D90. La bande son est de His Boy Elroy – Revolve (R Mix). A découvrir dans la suite.



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Previously on Fubiz

Quirky Food Artistry – The ‘My Food Looks Funny’ Photoblog Will Bring the LOLs (GALLERY)

(TrendHunter.com) ‘My Food Looks Funny’ is another blog from Ben Huh — the genius behind ‘I Can Haz Cheez Burger’ and everyone’s favorite go-to, ‘LOLcats.’ This time around, Huh focuses on food artistry (and not the traditional…

My First 36 Hours With the iPad: A Verdict


After playing around with the iPad for 36 hours (with some sleep mixed in), I can honestly say that the device is pretty impressive. The screen is beautiful and sensitive, everything is screaming fast, and the battery life is what it should be. While I've read many, many reviews about the iPad, there are some aspects of it that really got me thinking.

Does Marketing Mean Never Having to Say You’re Sorry?


According to the conferences and articles I've read so far this year, every CMO is doing a bang-up job and every campaign is firing on one or more cylinders. Funny how everyone is so smart and successful. It just seems to me like the surest path to failure.

ADivertido: 3 anos e mudanças

3anos.jpg

Durante cerca de 3 anos, o Adivertido vivenciou mudanças muito importantes na comunicação e na mídia, principalmente devido o surgimento das novas tecnologias. As mudanças foram tantas que me fizeram mudar, inclusive, o posicionamento do blog.

Embora eu sempre tenha priorizado compartilhar cases, ações e reflexões sobre tudo o que era diferente, decidi, de um tempo pra cá, dar um foco maior para as idéias que se baseiam na interatividade, na tecnologia e nas mídias sociais e colaborativas. Mas sem deixar de dar a atenção ao que é diferente e inovador.

Ao completar 3 anos de vida, me sinto ainda mais obrigado em preservar a alta qualidade nos posts e nos textos que concentro por aqui.

Em relação ao design, tive alguns problemas para reconfigurar o antigo layout, pois as dimensões não condiziam com a nova estrutura e interface deste. Alguns problemas ainda continuam, portanto vão rolar novos ajustes e incrementações importantes durante esta semana.

O que não vai mudar é a minha pretensão de sempre conservar o Adivertido na lista de referências em comunicação e marketing.

Para concluir, deixo aqui o meu muito obrigado a todos vocês, leitores e amigos, que me dão força diariamente para pesquisar, analisar e compartilhar as idéias mais inspiradoras.

Muito obrigado mesmo :-)

Belligerent Greeting Cards – Liliana Krynska’s Art Cards Don’t Pull Any Punches (GALLERY)

(TrendHunter.com) If you’re angry, bitter or brokenhearted, Liliana Krynska’s belligerent greeting cards are perfect. After all, for every “I love you” out there, there’s also an “I hope you die.”

This set of greeting…

Eco Coke Bottle

Un très réussi projet de fin d’études, par le jeune étudiant Andrew Kim avec “Eco Coke Bottle”. Le concept est simple : transformer la structure des boissons en bouteille cubique, permettant alors un important gain d’espace pour le stockage et une efficacité pour le recyclage.



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Previously on Fubiz