“Kurt Cobain. Aberdeen in February 1981: on his fourteenth birthday, a lanky young man is faced with a decision. Bicycle or guitar? If the opts for the bike, he’ll save himself bloody fingers and stress from the eighbours. He doesn’t spare himself the stress with ignorant assholes. He doesn’t keep still, but he’s too quiet. His self doubt about growing ever stronger. As are the pains in his stomach. He doesn’t find an outlet, but he does discover heroin. He takes high doses and goes right down. A shotgun prevents the impact. Aberdeen in February 1981. Kurt Cobain decides against the bicycle.”
“Lemmy Kilmister. Canada in the spring of 1975. Thrown out of the band because of his problems with drugs, Ian Fraser Kilmister has a decision to make. Withdrawal or excess? He can also do it without the stuff, but his songs miss it sorely. At the same rate as his passion for music is dwindling, his collection of Nazi toys is growing. The warts on his face confirm his place on the margins of society. That’s what relaxes his attitude to drugs. He starts to drink again early, but it’s too late for a career as a rock ‘n’ roller. Canada in spring 1975: Lemmy Kilmister seeks advice in making his decision from Jack Daniels.”
“50 Cent. New York in May 2000. Curtis Jackson needs to finally make a decision. Rap or crack? In financial terms, there’s something to be said for sticking with dealing. He’s also taking kids off the streets by doing it. The fact that he’s sending them straight underground, however, bothers him. But nobody wants to hear the songs in which he wants to deal with that it. So, increasingly, he lets his fists do the talking. Until one day somebody answers him with an automatic weapon. He learned how to put up with a lot while in the slammer. But nine bullets are too many, even for him. New York in May 2000: Curtis Jackson opts for rap, with starting capital of 50 cents.”
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Angela Bolliger, Johannes Riffelmacher
Copywriters: Jonathan Schröder, Christian Suntinger
Photographers: Stephan Försterling, Marco Pape
Typography: Angela Bolliger, Johannes Riffelmacher
Published: January 2010
