A l’occasion des JO 2016 à Rio de Janeiro, voici le projet du cabinet suisse Rafaa Architecture. L’énergie sera produite par la chute d’eau et cette tour incluera un amphithéâtre, un balcon à 105 mêtres de haut et une centrale solaire permettant d’alimenter le futur village olympique.
LONDON – iPhone users can download their own homeless person with a new app called iHobo.
LONDON – Virgin Money has been knocked out of the race to acquire over 300 branches from state-owned Royal Bank of Scotland (RBS).
LONDON – Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer of the England football team.
LONDON – Smirnoff has retained its position as the leading global drinks brand, according to an annual industry survey.
Advertising Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco
Creative Director: Eric Pierre
Copywriter: Vincent Pedrocchi
Art Director: Cedric Moutaud
Photographer: Joseph Ford
Un travail réussi par le photographe Jeremy Blincoe, installé à Melbourne. Il exprime et capture dans cette très belle série intitulée “Wander and Wonder”, l’innocence de l’enfance à travers des mise en scènes sombres en pleine nature. A découvrir dans la suite.
(TrendHunter.com) For the week of May 9th, these are the Top 50 trends, which include Geometric Cutout Pants, Underwater Hotels (UPDATE) and Buggy Body Inks. The rankings are based on hundreds of thousands of views and…
Advertising Agency: Leo Burnett, Lebanon
Chief Creative Officer: Farid Chehab
Executive Creative Director: Bechara Mouzannar
Creative Director: Danielle Rizkallah
Copywriter: Rana Khoury, Paul Osayande
Agency Producer: Rayanne Smayra
Planner: Zeina Joujou
Account Supervisor: Cynthia Abdelkarim, Shayna Suidan
Production Company: GOLDEN PLANES Cape Town, SOUTH AFRICA
Director: Sven Harding
Producer: Herman Le Roux
Editor: Postoffice Lebanon
Sound Design/Arrangement: Wounded Buffalo Johannesburg
Music: Artist/Title: Wounded Buffalo Johannesburg
Art Director: Caroline Farra, Roula Asmar
Lighting: Eric Maddison
Post Production: Postoffice Lebanon
Via [DubaiLynx]
The Endangered Wildlife Trust is registered as a Non-profit Organisation operating out of South Africa. Their founding vision is to save threatened wildlife, their habitats and ecosystems, and to educate surrounding communities and the general public. To alert the South African public to the plight of coastal birds due to excessive littering, they commissioned TBWA\Hunt\Lascaris to design a print and poster campaign highlighting the effects of this pollution. The following campaign of pictures, of birds that have literally been killed by litter that they have ingested, is accompanied by the line “If you don’t pick it up they will”. The posters were printed on recycled paper and in vegetable ink to ensure that they didn’t perpetuate the very problem they address. The images show the birds’ bodies decaying around the rubbish inside them, visually demonstrating how our litter outlasts our wildlife. Readers are then driven to www.ewt.org.za to find out how they can help.
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La Mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua
NEW YORK (AdAge.com) — Magazines have always promised their advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads will work.
NEW YORK (AdAge.com) — In the social-media era, brands are prone to screw-ups. The new channels present unprecedented public feedback and require them to drop the stodgy legal language for a more personal voice. But sometimes those mistakes wind up giving a human face to a brand, and a just-right apology not only gets it out of a sticky situation, but wins a few friends in the process.
NEW YORK (AdAge.com) — This could — finally — be the year of mobile marketing. But not exactly in the ways first predicted. The combination of location and social networking — once confined to tiny players like Foursquare, Gowalla, MyTown, Whrrl, Loopt and others — is about to get massive scale in the form of Facebook, which as of last month had 450 million users and is adding a million new users each day.
NEW YORK (AdAge.com) — The Hard Rock Hotel & Casino in Vegas has always been a bit of a renegade. Located a couple of blocks off the legendary, resort-packed Las Vegas strip, the Hard Rock never seemed to want to be part of that Las Vegas. But that's changing, sort of.
NEW YORK (AdAge.com) — Five years ago, Agency.com was a premiere interactive brand, the fourth-largest of its kind in the country. Fast forward to today and it's been passed by names such as R/GA and AKQA, new entrants such as SapientNitro and traditional ad powerhouses such as EuroRSCG, which has successfully integrated its digital offering. It's hard to pinpoint exactly what went wrong, probably because Agency.com has been plagued by a string of problems.
NEW YORK (AdAge.com) — After five years of laying low, MDC Partners in recent months has bought several little-known outfits: an analytics firm called Communifx; social-media agency Attention Partners; experiential-marketing firm Team Enterprises; two PR firms, Sloane & Co. and Allison & Partners; and more are coming in other areas such as media services. And it's not stopping anytime soon.
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