May
21
British Airways slumps to record annual losses
Posted in: UncategorizedLONDON – British Airways has announced record annual losses of more than £500m, with the impact of cabin crew strikes and the volcanic ash cloud yet to be measured.
May
21
Tesco swift to fall in with government plans on alcohol pricing
Posted in: UncategorizedLONDON – Tesco has come out in favour of the coalition government’s plans to introduce minimum pricing on alcohol.
May
21
Trading Places (21 May): This week’s people moves in advertising, marketing and media
Posted in: UncategorizedLONDON – P&G’s top digital marketer Emma Jenkins (pictured) departs while Matt Hill steps in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media.
May
21
Heinz targets radio listeners around World Cup
Posted in: UncategorizedLONDON – Heinz is to debut a spate of radio advertising around the World Cup, marking a shift in strategy for the tomato ketchup maker.
May
21
Nike: Write the Future
Posted in: UncategorizedAdvertising Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric Quennoy
Art Director: Stuart Harkness, Freddie Powell
Copywriter: Freddie Powell, Stuart Harkness
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill
May
21
Cape Times: Press Freedom Day tactical ad
Posted in: Uncategorized
“Once it’s appeared in print, it’s harder to make it go away. World Press Freedom Day, 3 May. Know all about it.”
Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
May
21
FT becomes first major publisher to withdraw from ABCe
Posted in: UncategorizedLONDON – The Financial Times has become the first national newspaper to withdraw from the monthly online audit conducted by Audit Bureau of Circulations.
May
21
James Ready Brewery: Billboards
Posted in: Uncategorized
“Help us keep this beer a buck. Share our billboard.”
Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
May
21
Sun Life to target younger audience with new products
Posted in: UncategorizedLONDON – AXA-owned insurance brand Sun Life Direct is searching for a brand ambassador to front the launch of a series of products targeting younger consumers, as the brand celebrates its 200th anniversary.
May
21
Coca-Cola replaces Football League title sponsorship with new deals
Posted in: UncategorizedLONDON – Coca-Cola Great Britain has struck two three-year partnerships with The Football League and The Scottish Premier League, following the end of its title sponsorship of the Football League competitions across England and Wales.
May
21
How to organise an ice cream orgy at the office
Posted in: Uncategorized
May
21
Inflatable Boat Pools – The Magic Swim Keeps Out Unwanted Visitors When Boating (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) You may enjoy swimming and boating, but you might not enjoy bites and stings–enter the Magic Swim inflatable pool. By simply attaching this kiddy contraption to the end of your yacht, you can swim to…
May
21
Design by Performance at Z33 – Performing space
Posted in: Uncategorized
Performing space extends the theme of the exhibition to architecture. Architects are indeed increasingly interested in activating the spaces they are designing. Lawrence Malstaf and Laurent Liefooghe’s works interact with the gallery space and the visitors continue
May
21
What does the coalition government mean for media?
Posted in: UncategorizedJeremy Hunt may have been confirmed as culture secretary, but the Tories’ coalition with the Liberal Democrats has left media policy hanging.
May
21
Rad Renaissance Rides – The Oneybike Concept Lets You Rock Out Like It’s 1847 (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If you’re feeling that 2010 is the year to go retro, the Oneybike concept may just be your perfect summer ride. With a look that has not been seen since people were trying to turn lead into gold, this…
May
21
MyFonts: Rising Stars
Posted in: UncategorizedIt’s only been a few months since lettering artist and illustrator Laura Worthington made her successful MyFonts debut with Recherche, and already we have a lovely follow-up in Origins. Origins is a semi-connected calligraphic font with a confident, regular flow. Based on hand-lettering with a Crow Quill pen on parchment paper, it has natural, rough outlines that contribute to its subtly antiquated look and feel. Origins features gracious ascenders and descenders for an elegant and somewhat formal look. With 140 alternate characters and ornaments, the font is a versatile toolkit to create unique headlines, titling, invitations, branding and more.
For a collection of similarly styled, hand-lettered catchphrases, check out Worthington’s Greeting Cards font.
The click’n’jump-ligature style that was seen in some commercial 1960s lettering has suddenly become a new craze in digital display type. After fonts like Sinzano or (outside MyFonts) Ed Interlock, Finland’s Fenotype has now released a soft and chubby variation on the same theme. Billboard is a family of six fonts: three weights, a condensed and an outlined version. The family members all have a load of ligatures to make customized settings for every word. To access these ligatures, use an OpenType-aware layout application and write in CAPS.
reprinted with permissions from myfonts.com from their Rising Stars newsletter
May
21
Typographic Graffiti Interiors – Faust Art in Brooklyn Features Artsy Black-and-White Scribbles (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This Faust art is a series of graffiti drawings plastered in an abandoned space. These creations were made by 12 talented artists. On the window of this abandoned store in Brooklyn, the team painted the…
May
20
Floating Eco Cabins – The Hill House by David Coleman Architecture is Small but Open (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Hill House by David Coleman Architecture takes a cabin-like house and places it on a hillside. This simple house may be small, but it is very eco-friendly.
The Hill House by David Coleman Architecture…
May
20
Nike | Write The Future
Posted in: UncategorizedTodo mundo aqui no B#9 é fangirl dos filmes da Nike e da W+K. Mas quando a nossa gerente comercial — que não liga nem um pouco para futebol — twitta elogiando um filme sobre o tema… isto merece um post.
——–
Minutos depois desse post, nosso outro autor Rafael Merel mandou o texto abaixo. Então, complementando:
A história é escrita a cada instante. E cada decisão tomada, cada ação pode levar para a glória ou o fracasso. Essa premissa é levada aos seus extremos neste novo filme épico da Nike para a Copa do Mundo. Os exemplos vão de Drogba a Roger Federer. De Cristiano Ronaldo a Kobe Bryant. De Ribery a Homer Simpson.
Não bastasse tudo isso, a direção ainda ficou por conta do diretor de “Amores Perros”, “21 Gramas” e “Babel”, o mexicano Alejandro Iñarritu. Simplesmente fantástico. O detalhe curioso é a presença de Ronaldinho Gaúcho entre os possíveis candidatos a protagonistas da Copa. Apesar de nao ser muito a dele, dessa vez o Dunga deu um belo drible na Nike. A criação é da Wieden + Kennedy, Amsterdan.
Post originalmente publicado no Brainstorm #9
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May
20
Coda Campaign Marks the Extinction of Gas Pumps
Posted in: Uncategorized
Coda Automotive's all-electric four-door sedan doesn't hit roads till next year, but the first advertising for the brand has already begun cropping up in the California market — and it's pretty audacious.
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