Popular TV-show host Art Linkletter, known as the face of such golden-age TV programs as "People Are Funny" and "Art Linkletter's House Party" has died, according to the Associated Press, which cited Mr. Linkletter's son-in-law as the source of the information.
NEW YORK (AdAge.com) — Prudential Financial is reaching out to shops to pitch its $85 million U.S. advertising account, much of which is currently handled internally.
Olha aí uma das melhores idéias para aplicativos de iPhone: O Street Museum é gratuito e foi criado pela BrothersAndSisters para o Museum of London.
Ele utiliza uma a inteligência tecnológica, que inclui serviço de geo tagging e Google Maps, e traz uma vasta coleção fotográfica de ruas e estabelecimentos da capital britânica.
A coleção de fotos e imagens dos pontos mais importantes de Londres é incrementada com informações históricas, o que deixa o aplicativo Street Museum muito mais interessante e útil.
Excelente trabalho de convergência.
Via Creative Review
From 6 May to 5 October 2010, the French automotive brand Peugeot is inviting Internet users to give them their ideas for the car of tomorrow on the new interactive website www.new-peugeot.com.
I have myself been invited by Peugeot thanks to Buzz Paradise to be a jury of the competition[…]
Handed the keys to a $600 million auto account, you could just hire a bunch of people already working on car business at other agencies. Or, if you're Goodby Silverstein & Partners, you could say, "Hey, let's just see what's out there." That seems to be the thinking behind IwanttoworkonChevy.com, a website set up for people who, well, want to work on Chevy.
NEW YORK (AdAge.com) — In the wake of its sponsorship fallout with golfer Tiger Woods, consulting firm Accenture is launching a review of its $40 million to $45 million advertising account, currently handled by WPP's Y&R.
(TrendHunter.com) The trends of the 60s are starting to create a ripple effect in fashion over the last couple of years, and the Maddie Welch Style June 2010 spread mixes in tribal for a brand new feel to the popular hippie…
Technical viral video for an hi-tech product by Dyson named an Air Multiplier with balloon floating through these rings.
Advertiser: Dyson Air Multiplier
LONDON – RKCR/Y&R has created another tongue-in-cheek press ad for Marks & Spencer’s range of bras, using the play on words slogan ‘Great Fits’.
LONDON – Online grocer Ocado has extended its deal to sell Waitrose products to 2020.
Voici la campagne mondiale de Puma Football à l’occasion de la Coupe du Monde 2010. Un positionnement et travail réussi de l’agence Syrup avec ce slogan efficace, décliné sous la forme de symboles. Il est donc compréhensible par n’importe quelle culture et pays dans le monde.
Working to expand the practice of mindfulness, the Shambhala Sun Foundation is holding its first
Auction for a Mindful Society, with donations from marketers, experts and authors in this area. The auction, which runs through May 31, offers books, mindfulness-oriented products and retreats.
Unilever veteran Silvia Lagnado, archietect of Dove's Campaign for Real Beauty, joins Bacardi as global CMO overseeing brands Grey Goose, Dewar's and Bacardi.
BATAVIA, Ohio (AdAge.com) — Demographics have almost no effect on whether TV ads produce sales, while consumers' category purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes with retail loyalty-card purchase data since 2008.
(TrendHunter.com) Peter Kay’s creative dual-meaning typography comprises colorful alterations to old adages and new sayings. Kay’s creations are often sold via t-shirts but I actually prefer them on the computer–you’ll…
LONDON – Men’s Health is bidding to expand its magazine brand by launching its first food bookazine, called Men’s Health Fuel.
Conheça os 10 estádios da Copa do Mundo 2010 e sua arquitetura. Certamente uma boa inspiração da África do Sul para a próxima Copa, no Brasil.
Post originalmente publicado no Brainstorm #9
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LONDON – Most consumers (91%) would be unwilling to pay £1 a day or £2 a week to access the Times Online, according to research, with only 5% saying they would fork out £2 for a week’s digital subscription.
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