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Voici le centre “Ferrari World” consacré à la marque italienne, dans la ville d’Abu Dhabi. Un parc doté d’un toit de 200.000 m² portant le logo de Ferrari, d’un musée et de plusieurs pistes de course. Il devrait ouvrir ses portes en octobre 2010, quelques jours avant le GP de Formule 1.
Remember when "American Idol" seemed unstoppable? It's still huge, of course, but … markedly less huge than it was even last year. So the really interesting news in pop culture this week had nothing to do with "Idol" or Crystal or Lee.
“Unplug yourself. Sundek.”
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
[…] Linkki […]
LONDON – Confused.com has hired Directgov marketer Mike Hoban to be its first chief marketing officer.
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I was flipping through my wife's issue of People magazine when I ran into an article about a Mexican-born executive who grew up in an orphanage and, now that she is successful, created an organization that raises funds to help orphanages in Mexico similar to the one she grew up in. It is an inspiring story. But they dressed the kids stereotypically.
LONDON – Sky Sports has agreed a deal with Ultimate Rugby Sevens (UR7s) to broadcast this summer’s inaugural National Sevens Series.
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Over the past 12 months, there has been a blossoming of new technology platforms and services that give smaller e-merchants many of the tools heretofore only available to big guys
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Brandhouse liquor company’s Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser – a woman killed by a drunk driver – were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009
Take your relationship a step backwards
Tzabar Romantic
Vacations for couples
1-700-500-600
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov
Looks like Einstein-based humor is … wait for it … relative. (Bad joke, worse science.) Last fall, GM ran a four-page spread in People's "Sexiest Man" issue for the Terrain. It featured the head of Albert Einstein grafted onto the body of a shirtless hunk. The Hebrew University of Jerusalem wasn't amused.
"Lost" has bid a final farewell, leaving a trail of undercooked allegories in its wake. "Glee" now feels the need to include three teachable moments ("tolerance is cool!") per episode. David Simon has barred everyone but Anne Rice and Drew Brees from watching "Treme," because viewers just can't love New Orleans as much and as hard as his supremely annoying characters do. "Justified" and "Breaking Bad" are nearing the end of their seasonal runs; "Mad Men" isn't due back until late July. So what's left to fill this gaping void in our lives, the one we've tried unsuccessfully in the past to fill with family and/or handheld electronic devices?
LONDON – Today’s announcement that former ad man Rupert Howell is set to leave his pivotal commercial role at ITV after failing to secure the top job has been met with little surprise in medialand, and most believe the broadcaster is well-positioned to move forward.
LONDON – Royal Mail has revamped its National Change-of-Address (NCOA) offering by expanding the service to incorporate more responsive data.
Not sure I actually get it.
Seguindo a onda de algumas marcas que começaram a apostar em estratégias de presença no requisitado tablet da Apple, a Volkswagen decidiu lançar uma e-Branded Magazine (revista virtual da marca) especialmente desenhada para o iPad. O título da nova publicação digital é DAS, as siglas de “Digital Automotive Space“.
O aplicativo, cujos conteúdos se atualizarão a cada três meses, abrigará informações sobre a VW que não são conhecidas habitualmente pela grande massa de consumidores. A primeira edição da DAS será dedicada ao modelo Touareg, tendo como principal objetivo proporcionar uma nova experiência de interação da montadora com seus clientes mais especiais.
A agência holandesa Readerhouse Brand Media foi a encarregada de desenvolver o aplicativo, direcionado para todo o mercado europeu.
Via W&V
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