NEW YORK (AdAge.com) — News Corp.'s Fox network has already begun closing deals as part of its upfront negotiations, according to people familiar with the talks, a sign that this year's TV-advertising market is more robust than it was in 2009 and is likely to be wrapped up in days or weeks rather than months.
It was a cool and calm morning the day cause marketing died. It seemed to happen so quickly. One day the marketplace was full of companies and nonprofits working together for the common good. And then it was over. The blame game is in full swing. Various theories are being debated as to what happened. But looking back, it seems clear why cause marketing died.
England football manager Fabio Capello has just announced his 23-man World Cup squad for South Africa starting in 10 days time, which includes the omission of Nike brand ambassador and one of Arsenal’s most highprofile media stars, Theo Walcott.
Bmibaby’s new managing director will be hosting a live Twitter question and answer session on the social networking site this week, when he will field questions from consumers, bloggers and journalists.
Guardian News & Media has launched an integrated advertising campaign to promote The Guardian and Observer’s coverage of this year’s World Cup in South Africa.
Mês de junho é mês de Copa do Mundo, de Cannes Lions e da pesquisa anual do Brainstorm #9 que pergunta: “Em qual agência brasileira você gostaria de trabalhar?”.
A pesquisa é rápida, indolor, anônima e, não custa lembrar, sem pretensões científicas, estatísticas ou que quer que seja. Digo isso pois todo ano o ranking é polêmico, incluindo a reclamação da não presença de alguma agência na lista inicial.
Como você sabe, seria impossível incluir todas as empresas de comunicação do Brasil em uma pesquisa informal como essa, e a lista é baseada no rankings das maiores (segundo M&M e Ibope) e também aquelas que, de alguma forma, tiveram destaque no site no último ano.
A intenção com o ranking é tentar mostrar um pouco a percepção das agências diante de profissionais e estudantes de comunicação, e a não separação de disciplinas, misturando online, offline, promoção, etc, é proposital.
Li recentemente que um grupo de consultoria internacional vai realizar no Brasil uma pesquisa para responder a mesma pergunta – as melhores agências para se trabalhar – que já é feita em outros países há alguns anos. Quando o resultado sair, poderemos comparar se o ranking obtido aqui no Brainstorm #9 se assemelha de alguma forma.
Dito tudo isso, responda depois do jump. Se tiver problemas, responda aqui. E também, relembre o resultado dos três anos anteriores: 2007, 2008 e 2009.
Post originalmente publicado no Brainstorm #9
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Savills has appointed Ruby to handle its UK advertising account after a pitch against undisclosed agencies.
As the case law for social media campaigns grows more robust by the day, I'm worried that we're codifying our approaches before we've fully explored the possibilities. It is still time to experiment, truly, only I think we need to find cases that haven't been vetted by the social media lobby.
Regional publisher Johnston Press is kicking off a £2m, four-month ad campaign to extend the reach of its Scotsman.com/jobs recruitment site.
Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image
The Philadelphia Flyers are making an unexpected run for the Stanley Cup. There are lessons here for small agencies.
Shopping trumped sharing in the BR branded app chart this week, as Argos ousted Facebook from the number one spot it has occupied for three weeks.
Fubiz est partenaire du festival Offf Paris pour sa 10e édition. Une présence à la Villette du 24 au 26 juin, afin d’explorer les dernières tendances en matière de création numérique. 3 jours de conférences, performances et soirées : nous vous offrons pour l’occasion 15 places dans la suite.
Voici les détails de la dotation à remporter, grâce à un tirage au sort dans les commentaires ou en partageant l’article sur Twitter jusqu’au 6 juin 2010 :
– 5 pass pour 3 jours complet, offert par Offf.
– 5 pass soirées Offfbeat au Social Club, offert par Uzik.
– 5 pass soirées de clôture Offfbeat au Showcase, offert par Uzik.
Parmi les créateurs confirmés : The Mill, Keith Schofield, H5, Koichiro Tanaka, Non-Format, Daniel Shiffman, Joachim Sauter, Christopher Hewitt, Julien Vallée, Michael Paul Young, Dixon Baxi, Wooster Collective, Craig Ward, Dvein, Multitouch Bcn, Joshua Davis, …
Programme des conférences – Réservation pour le festival Offf – Site officiel Offfbeat
Quando a arte, a tecnologia e a publicidade se encontram, um espectáculo surge para dar aos espectadores uma nova percepção daquilo que é apresentado.
Em Cingapura, a Publicis Asia parece ter a resposta de como envolver e surpreender o público ao promover o conceito, os features e todo line up oferecido por uma multinacional da indústria de automóveis.
No centro de uma importante cidade do país, uma projeção da BMW, realizada com a utilização de técnicas 3D, chamou a atenção todo mundo que estava por perto. Não foi à toa. O resultado é mesmo muito bacana.
(TrendHunter.com) Words can not even come close to explain the ridiculous photography of 17-year-old Nirrimi Hakanson. These stunning shots are beyond inspiring and the fact that this girl started shooting at 13-years-old…
Pay TV broadcaster BSkyB is promoting its HD offering by launching a £19.99 unisex fragrance inspired by the scents of football and South Africa and endorsed by former pop star Rachel Stevens.
Tourism Australia has unveiled a global TV ad, featuring Australian people singing the praises of koalas, billabongs and sunsets.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
