LONDON – MJ Media, the independent media planning and buying agency, was among six agencies to become members of the Institute of Practitioners in Advertising yesterday.
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Leandro Camara
Illustrator: Selim Sahin
Typographer: Mehmet Has?lc?o?ullar?
Advertiser’s Supervisor: Göktu? Be?er
Account Supervisor: Ela Gökkan
LONDON – Skip Fidura, former email partner at OgilvyOne, has become digital director at consultancy dotDigital.
“High blood cholesterol will do the same to your arteries. Watch what you eat.”
Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha
Released: March 2009
LONDON – Former ITV chief executive Mick Desmond and former Mindshare chief executive Simon Rees have left their respective roles as non-executive chairman and chief executive at digital outdoor outfit Avanti Screenmedia.
LONDON – Consumers will be given the chance to control and change the advertising display on digital LCD screens via their iPhones.
LONDON – A loyalty programme created by EHS Brann Discovery for book retailer Waterstone’s has won the 2009 IDM BPA Diamond, the top prize in the annual IDM Business Performance Awards.
Microsoft has rolled out its first US TV campaign for Bing, the search engine that could emerge as a competitor to Google.
LONDON – Apple is planning to introduce a less expensive version of its iPhone to increase demand and boost the firm’s share of the web-surfing devices market.
LONDON – An ad industry spoof video called “Mad Avenue Blues” has proved a hit on YouTube.
LONDON – Sony Ericsson is introducing two ‘green’ handsets today as part of the company’s goal of cutting its carbon emissions.
LONDON – Online advertising has seen a 21 per cent increase in the number of advertisers using the medium in the first four months of this year.
LONDON – Apple is planning to launch its new iPhones at around $50 or $100 less than the current US iPhone price of $199 at a conference next week, according to reports.
NEW YORK – Procter & Gamble is dropping the Hollywood associated Max Factor cosmetics brand in the US, giving up on its struggle to market the brand it has owned since 1991.
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Luis Tauffer
Photographer: Getty Images
Illustrator: Fabio Hentz
Typographer: Mehmet Has?lc?o?ullar?
Account Supervisor: Ela Gökkan
Advertiser’s Supervisor: Ya?mur Sencer
Advertising Agency: McCann-Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: LSD
Published: April 2009
Campaign against violence and child sexual abuse. Stay on our side. Report it.
Advertising Agency: Propague Comunicação, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luiz Dias
Copywriter: Rogério Alves
Photographer: Philippe Arruda
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