I am sure you have heard about the milliondollarhomepage.com where the owner of the page was selling 10 px on his page for 10$ where the page is containing 1 million pixels… The goal was to buy a place for your logo on this page with a link to your website as the website will generate a lot […]
A famosa marca de águas minerais Evian está prestes a lançar o “Evian Live Young“. Ainda não se sabe se é um concurso ou o lançamento de uma nova linha de produtos da marca. E para dar início à campanha, foi criado um vídeo-teaser-viral com um tímido bebê dançando moonwalk, aquele passo de dança criado pelo cantor e dançarino Michael Jackson. É divertidíssimo! Logo menos será revelado um outro vídeo e mais detalhes dessa misteriosa campanha.
:: Evian Live Young: www.evianliveyoung.com :: Evian Live Young (Youtube): www.youtube.com/user/EvianBabies
Armed with video cameras and microphones, the Ogilvy Digital Labs team hit the floor of E3. Here are some favorite things we saw at last week's gaming confab.
Se fosse o comercial de um outro celular qualquer, ou até mesmo um outro produto qualquer, ninguém falaria nada. Eu provavelmente também não publicaria. Isso porque não é preciso assistir duas vezes para saber que esse comercial para o novo iPhone 3GS, lançado ontem pela Apple durante a WWDC, é publicidade-coxinha.
Idéia clichê (produto em um super esquema de segurança) e locutor falando demais. Mas o problema maior é o desperdício: chamaram o David Fincher pra fazer isso? Ele com a Apple e um dos produtos mais hypados do milênio, eu esperava no mínimo um “Clube da Luta 2″ ou “O Curioso Caso de Steve Jobs”.
OK, não é todo mal, mas também não é bom considerando os nomes envolvidos. A criação é da TBWA\Media Arts Lab, com produção da Anonymous Content.
Post originalmente publicado no Brainstorm #9
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Cadbury is back with a new viral video. After the success of the Gorilla and all the spoofs, the truck story at the airport, the eyebrown dance, this new release about chocolate dance is just great! Advertiser: Cadbury
A lovely viral video with a weird table to kill clowns! Advertiser: sloche.com
NEW YORK (AdAge.com) — New York times Op-ed columnist Nicholas Kristof has become an unlikely evangelist for digital games as a new form of journalism. He's so taken with the idea that he's developing an online game to go with his new book due out in the fall. Authored with his wife, Sheryl WuDunn, it's a serious work about the oppression of third-world women. In this keynote address at the recent Games for Change Festival in Manhattan, Kristof explained how an MTV game had opened his eyes to the true power of that online messaging format as a reporting tool.
Découverte du nouveau court-métrage du studio Pixar : Partly Cloudy, diffusé au cinéma avant Up. Une histoire basée sur des cigognes & des bébés avec comme personnages principaux un nuage (Gus) et une cigogne (Peck). Une réalisation de Peter Sohn, prévue pour le 29 juillet 2009.
Voici le second concours du mois de juin sur Fubiz avec cette fois-ci à gagner : l’édition collector de la souris Microsoft Arc Mouse en couleur blanche. Un tirage au sort aura lieu le 12 juin parmi les commentaires de cet article. Plus d’images dans la suite.
Advertising Agency: DM9DDB, Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: David Bessler, Fabio Perazzo
Art Directors: Eduardo Godoy, Marcus Malta
Advertiser: Stella Artois Agency: Goodby, Silverstein & Partners, San Francisco, CA Creative Director: Paul Stechschulte, Franklin Tipton Copywriter: Steve Payonzeck, Rus Chao Art Director: Kevin Koller Agency Producer: Cathleen Kisich Agency Exec. Producer: Josh Reynolds Production Company: […]
This sand bag is representing a huge cigarette that you need to punch to fight smoking. Advertiser: Champ Gymnasium
“Eat with class” Copy text (in English): “That was a majestic shot.” “Thank you.” “What happened with the music?” Advertised brand: Wendy’s Advert title: Croquet Advertising Agency: The Vidal Partnership, New York, N.Y., U.S.A. Creative Director: Mauricio Galván and Marcelino Sellas Art […]
Excellente idée de campagne print, pour la chaîne française de magasins de sports et de loisirs Decathlon. Le tout sur des photographies de Romain Laurent, et un travail de l’agence de publicité Young & Rubicam Paris.
(TrendHunter.com) These photographs are described by Urban Outfitters Blog as “beautifully simple and simply beautiful,” and I have to agree. Anna Morosini has a unique ability to capture a moment at the peak of its innocence,…
Secretly, did America realize that there was a seedy underbelly flowing just below the surface of craigslist? Certainly, in major metropolitan areas, some of the advertising was suspect, especially in the “Erotic Services” section. Plus, there were the third-page stories of good folk getting ripped off by advertisers. But there was no real cause for major safety concern. That’s changed in the last couple of weeks as the online classified service has fallen under both public and judicial scrutiny.
Is this a case of karma finally catching up to the site, or is craigslist simply having a bad couple of weeks?
Not including the “first” craigslist killer, Philip Markoff, craigslist has been rocked by scandal, and the list is as diverse as it is unsettling:
Granted, blame cannot be attributed to the online classified service for these occurrences. (There is no implicit danger in searching for baby clothes.) However, be assured that the company’s ethical standards are under scrutiny as both a corporate and community citizen. Following the negative press and public concern, it is quite possible that craigslist will no longer be the hip, “freeconomy” advertising site it is today. On the other hand, it may take more than a couple of harmful stories to topple the internet classified giant; according to Alexa.com, craigslist.org ranks 24th globally, and falls into 8th place in the United States, behind Google, Yahoo, Facebook, YouTube, MySpace, MSN, and Windows Live.
craigslist Founder, Craig Newmark
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
Agency: McCann Erickson Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: Ryan Menezes
Art Director: Milind Palav
Copywriter: Ketan Deshpande
Photographer: Sanjeev Angne
(TrendHunter.com) ‘Will They Grow’ is a website dedicated to a photo-documented experiment to see how taking birth control pills will affect the outward physical traits of the female body, specifically, the size of one…
Produzido pela Cadbury, o Caramilk é um dos chocolates de maior sucesso de vendas na América do Norte, leia-se Estados Unidos e Canadá. Só que, apesar do sucesso, foi percebido que os consumidores queriam saber qual era o verdadeiro segredo por trás do mix entre o chocolate e o caramelo, principais ingredientes do Caramilk. Para revelar o segredo, a Saatchi & Saatchi de Nova Iorque criou uma campanha que engloba vários meios, principalmente televisão e stunt marketing. O segredo, no entanto, foi revelado: o que acontece é uma irreverente dança entre o chocolate e o caramelo. Simples, assim como tudo que a Cadbury costuma provocar em sua comunicação. No Canadá, foi realizado uma ação na rua, onde alguns dançarinos vestidos com os mesmos trajes dos comerciais, dançam e fazem performances inusitadas, fazendo com que as pessoas fiquem bastante curiosas em torno daquele acontecimento. Tanto o comercial quanto a ação de stunt você pode assistir abaixo, nos dois vídeos que eu separei para vocês:
Comercial “Cadbury Caramilk: Modern Dance”
Stunt “The Caramilk Secret REVEALED”
:: Via Marketwire
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
