(TrendHunter.com) There is never an open parking space when you truly need it. This Peugeot concept, Metromorph, makes that hassle no longer an issue. Drive to work, drive home, and then park on the wall (yes, the wall.)…
Ditar uma moda não se restringe apenas ao mundo fashion. A marca de roupas britânica, Harvey Nichols, sempre promoveu campanhas super criativas e não convencionais, se comparadas às demais campanhas de varejo de moda. Seus anúncios sempre sugerem “lutas” entre mulheres por causa de suas liquidações. É basicamente essa a moda na comunicação da marca. Os últimos anúncios formam uma paródia ao game “Mortal Kombat“. Mas o que difere realmente a comunicação da Harvey Nichols, além de seu visual e conceito inovador, é a sua proposta como um todo. Dificilmente é colocado preço nos anúncios. E todos eles contam alguma história, lúdica geralmente. É assim que a marca acredita chamar atenção do público-alvo.
As peças vistas na sequência formam a campanha CatFight criada para eles em 2007. De lá pra cá, a agência DDB de Londres vêm fazendo todo esse trabalho criativo se tornar referência no todo mundo.
:: Via NotCot e Nostars.biz
Not exactly the way to compliment your potential customers but fun none the less is Are You Popular, a website for UK-based Phones 4U which analyzes photographs to determine what makes a person such a loser.
Jay Chiat is a man that we could use today because there is a lot of fear in our industry. Fear breeds mediocrity and careers of such men as Jay Chiat prove that there is no excuse for mediocrity.
LONDON – Blueview, the customer management group founded by Graham Ede three months ago, has made two acquisitions.
LONDON – Premium Norwegian water brand Isklar has kicked off a review of its promotional marketing arrangements in the UK.
(TrendHunter.com) Tim Burton’s Alice in Wonderland is sure to be an eccentric fantasy flick and visually splendid revival of the classic novel by Lewis Carroll. It stars 19-year-old Mia Wasikowska as Alice and none other…
Ad network DogTime Media has launched a Facebook app to help save dogs. With Frontline Plus as the exclusive sponsor, Save a Dog seeks to involve people in helping shelter dogs by earning points that translate into donations from DogTime and Frontline to RescueGroups.org. According to DogTime, an estimated 6 million to 8 million dogs and cats enter shelters each year in the U.S., and half of them are euthanized.
As part of his research project “about the future model of advertising” for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that’s very cool.
Specsavers has launched a press campaign on the back of the MP expenses claims debacle.
BEIJING (AdAgeChina.com) — An ambitious Chinese computer company that once looked to the U.S. and Europe as a source of expansion has reversed course after the global recession decimated overseas sales.
Having watched the unfolding of news and events following the election in Iran, Twitter has won my renewed respect. Simply put, it helped bring truth to power. In a more compelling and impactful way than it's ever done before
Remember Tom Dickson from BlendTec?
LONDON – Outdoor media owner CBS Outdoor will showcase photographs from the day’s action at Wimbledon every evening of the tennis tournament, as part of a two-week campaign to promote Evian as the official bottled water sponsor of the event.
LONDON – Setanta, the sports broadcaster currently engaged in rescue talks, has lost its rights to air 60 Scottish Premier League games per season until 2013/14 after failing to make an outstanding £3m payment.
LONDON – Setanta, the sports broadcaster currently engaged in rescue talks, today notified the Scottish Premier League that it is unable to make the outstanding payment of £3m to secure its ongoing football broadcasting rights.
(TrendHunter.com) 80s fashion is back with a bang, and these rolled-up t-shirt sleeves that Julius Bramanto’s model Salvita rocks in this shoot prove it.
We’ve seen this look on men before, from James Dean in ‘Rebel Without…
McCann's Leslie Long and Chris Cutone discuss how their agency continues to identify, follow and maintain conversations with the leading talent within the strategic planning, creative and digital disciplines.
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