Hasta La Creative!

Given that my profound emotional problems didn't manifest themselves until long after I'd donned my first graduation gown, I can't relate to fictions that depict the more monstrous elements of the adolescent experience. Thus I should probably avoid shows like Bravo's fogey-baiting reality romp "NYC Prep" and ABC Family's smart-talkin' drama "Make It or Break It."

The sexy fetish model Ancilla Tilia is offering us a hot strip tease in this video advertiser: Animals Awake Association

Conforme dito no post anterior, provas surgem constantemente reforçando a afirmativa de que a digitalização universal, aplicada em tudo e em todos, seja absoluta. Até mesmo o relacionamento com o melhor amigo do homem está também se “virtualizando”. Como assim? Vou explicar melhor: as marcas Purina, da Nestlé, e a Pedigree, ambas fabricantes de alimentos para cachorro, lançaram aplicativos online e mobile para que os usuários perpetuem os melhores momentos com seus cães.

No caso da Purina, ele apresentaram um aplicativo online que funciona como um “storybook online”, hospedado no site (http://chef-michaels.com/) onde os usuários poderão criar albuns de fotos e conhecer os novos produtos da linha Chef Michaels. Por outro lado, a Pedigree dos Estados Unidos comemora o sucesso de seu aplicativo “Shake & Bark“, onde milhares de usuários, apaixonados por cães, podem ter o latido e a foto do seu mascote no seu iPhone. Basta criar um “perfil” para ele, tirar uma foto e gravar o seu latido. Logo em seguida, basta balançar o seu iPhone para ouvir o latido do seu “melhor amigo”.

Se o usuário não quiser gravar o latido do seu cão, ou se não tiver um animal de estimação, existem 3 tipos de latidos pré-gravados que podem acabar com esse “problema”. O aplicativo está disponível na App Store e seu download é gratuito.

Exemplos como esses são ótimos para retratar essa tendência da digitalização. Todas as categorias de mercado estão de olho nisso tudo, e vão continuar oferecendo conteúdos relevantes para seus públicos.

:: Via Brandweek e Mobilepedia 

LONDON – BBC director-general Mark Thompson claimed more than £2,000 to fly himself and his family back from holiday when the ‘Sachsgate’ furore kicked off, according to documents released by the BBC.

Já com os premiados da maioria das categorias revelados, é hora de conferir os resultados do Cannes-Bingo 2009. Marquei as apostas que levaram Ouro, Prata e Bronze, além de identificar aquelas que foram só shortlist ou não foram nem inscritas no festival.

É importante lembrar que ainda faltam as categorias Film e Titanium Lions, o que certamente vai mudar bastante coisa. Tem alguns filmes na lista de apostas, e outros projetos que já levaram prêmios e irão concorrer também em Titanium. Existe até a grande possibilidade de virais que ficaram só no Shortlist em Cyber, mas podem ganhar algo em Film.

Assim que tivermos essas respostas, irei atualizar novamente a lista de apostas. Confira o resultado parcial. E não esqueça de ver todos os vencedores em Cannes Lions 2009 até agora no site: work.canneslions.com. Muita coisa boa.

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

“We’ve created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world.

“We are becoming irrelevant award-chasers.” -Jeff Goodby, in AdAge

There was a comment on my blog, Gods of Advertising, from an anonymous person that said, “awards shows (such as Cannes) are for people who like the smell of their own farts.”

A revolting notion but is it a criticism? First off, I believe people do secretly marvel at the odor they are capable of emitting! That’s the lesser point, however. What’s interesting about the comment is whether or not the idea of celebrating one’s own work is bad or not. Religious persons consider pride and vanity sins. But are they?

Here are my definitions of the two. Pride is regarding one’s self in high esteem. Vanity is hoping that others do. By this measure, then, it seems vanity has more potential for causing trouble –both to one’s self and to others. Vanity seems closer to the uglier sins of greed, lust and envy.

Advertising awards shows, particularly Cannes, are ripe with both pride and envy. By definition, all awards shows are. Something is being touted above all others in its category. Therefore there are losers. And losing breeds envy, which begets vanity. In order for we losers to avoid the sin of vanity we must process losing with humility, which is difficult, maybe even saintly. Most of us cannot help but feel humiliated when we lose. Sad but true. In theory, and sometimes practice, better men than I say, “there are lessons in this. I will take heed and be better for it next time around.” Unfortunately, my first reaction is usually more akin to this: “What do they know? The whole thing is rigged anyway!”

Winners, however, experience pride. And depending on how one handles his or her pride this can be a good quality. Obviously, boasting is pigheaded and most winners are rightfully careful about coming across as braggarts. But I venture we all hoot and holler a little bit among our peers, behind closed doors. Yet when we display our trophies back at the agency they instill a sense of pride within the company: We are good at our craft. We have value! This cannot be a bad thing, right? Yes, as long as it doesn’t go to our heads. Even the best-awarded agencies make their fare share (the Lion’s share!) of mediocre advertising. Often it is these accounts that pay the bills, allowing the agency to pursue sexier but less financially lucrative clients.

Pause for caution, then, especially during times of recession and layoffs. Perhaps the better comment, equally telling, would be to advise certain winners that their shit does, in fact, stink. Consider the Cannes trophy –the Gold Lion. Was not the Golden Calf a pagan symbol of man’s false pride?

The theme for my blog is “We make you want what you don’t need.” The tension of trying to do the next right thing (be it for agency, client and even oneself) is hugely important. I fail as much as I succeed. And I suspect I am not alone. Especially at Cannes. Here pride and vanity are on full display, both from creations and creator.

Steffan Postaer, Chairman and CCO of Euro RSCG Worldwide Chicago. He just completed a novel about God and Advertising and posts regularly on his blog, Gods of Advertising.

LONDON – Mother is leading the UK agency pack in the Cannes Lions film shortlist, with six of its ads up for contention.

(TrendHunter.com) Andreas Stavrinides’ Alice in Wonderland-inspired fashion editorial titled ‘Wonderworld’ is a fantasy trip into the likes of the land a little girl who fell down a rabbit’s hole experienced.

Giant lolly-pops,…

I didn´t understang…

Hardee's asks customers to name their holes. Seriously.