IPC Media to sell ad space on its YouTube channels
Posted in: UncategorizedLONDON – IPC Media has signed a deal with YouTube enabling it to sell advertising against its own video content on the website.
LONDON – IPC Media has signed a deal with YouTube enabling it to sell advertising against its own video content on the website.
LONDON – Telegraph Media Group (TMG) has relaunched The Weekly Telegraph, its publication for British expats, rebranding it The Telegraph.
LONDON – Diageo Ireland is launching a new Budweiser campaign featuring the Beatles’ 1969 track, ‘All Together Now’.
NEW YORK – Rupert Murdoch’s News Corporation is asking iPhone and Blackberry users if they would be willing to pay a subscription to access the mobile version of the Wall Street Journal, which is currently offered as a free application.
LONDON – The government is under pressure to explain how Royal Mail is expected to manage its £8bn-plus pensions deficit now that plans to part-privatise the postal group have been shelved.
LONDON – A Conservative government would extend the Change4Life campaign to cover responsible drinking as well as combating obesity.
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Advertising Agency: IMPACT BBDO, Dubai, UAE
Executive Creative Director: Yousef Khouwes, Oliver Maisey
Creative Director: Jennie Morris
Copywriter: Grant Mcgrath
Art Director: Mark Daniel Held
Photographer: Tommy Morris
LONDON – The British Heart Foundation (BHF) has tied with Lidl for a one-year fundraising partnership intended to raise more than £100,000 to fight heart disease.
LONDON – Marketing is the most followed trade title on Twitter with more 11,100 followers, according MediaUK.com.
Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernán Ponce, Hernán Ibarra, Walter Aregger
Creative Directors: Analía Rios, Ricardo Armentano
Art Director: Pedro Losada
Copywriter: Antonio De Federico
Advertiser’s Supervisor: Pablo Gazzera/Tomas Marcenaro/Santiago Hunt/Fernando Laratro
Account Supervisor: Nestor Ferreyro
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff
Une collaboration entre Clément Soulmagnon et Gary Levesque, respectivement auteur de Gary et Yankee Gal, pour leur premier film intitulé Virgile. L’histoire d’un garçon timide essayant de charmer une fille, tout en se transformant en de multiples personnages.
Deux étudiants issus de la promo 2008 de Supinfocom. Production par Wizz Design.
“The Lane Assist by Volkswagen. It’s alert, when you’re not.”
Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Gabriel Nuñez-Lagos
Copywriter: Shahir Sirry
Photographer: Strehlau + Ferfers, MAGROUND
Post Producer: TONIC
Published: March 2009
LONDON – Guy Hayward, a co-founder of 180 Amsterdam, has emerged as the favourite to take the vacant chief executive’s role at JWT London.
LONDON – MasterCard, the global credit-card company, is looking for an agency to handle its global digital advertising account.
LONDON – The Economist is launching a new UK brand strategy, spearheaded by its first film commercial since 2001.
LONDON – The Department of Health and the Department for Children, Schools and Families have called a communications planning pitch for the Government’s sexual health portfolio.
LONDON – Skype, the internet-based telephony service, has put its global advertising account up for pitch. The review is being handled by the AAR.
LONDON – Naked Communications has joined forces with the English cricket supporters’ club, the Barmy Army, to launch the fan club’s first music single.
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Mauro Manieri
Art Director: Hilde Capra
Copywriter: Mauro Manieri