Ces trois sculptures et installations de l’artiste japonais Kawano Takeshi ont pour objectif de sensibiliser sur la question du réchauffement climatique. Elles sont basées sur le monde animal qui est en train de disparaître et de fondre littéralement.
LONDON – Heinz is planning to run a multi-million pound umbrella campaign across its entire product portfolio as it steps up its battle against supermarket own label products.
LONDON – CHI & Partners has won CBS Outdoor’s creative challenge competition with its bus ad entry for Anchor Butter.
(TrendHunter.com) From Human Swings to Horned Women, today we hunt Self-Mutilation as Art.
Now let’s take a look at our Top 10.
10 The Kavadi Walk. This ritual is said to help participants seek truth. Apparently I missed…
LONDON – A TV ad demonstrating applications for the Apple iPhone has escaped a ban by the Advertising Standards Authority.
LONDON – The Advertising Standards Authority has banned a local press ad and promotional material for E.ON’s West Ancroft wind farm.
LONDON – Press and TV ads for Tesco promoting price comparisons between their products and those in Asda stores have been banned by the Advertising Standards Authority.
Launching this week, is the nab Event-u-lator . The Event-u-lator was conceived as part of a broader campaign with the objective to engage with a younger adult audience and educate them on nab’s transaction account
(TrendHunter.com) We’ve featured exotic eyelash boutiques before, but the Tokyo Lash Bar 2009 has some beautiful new looks we couldn’t resist showing you.
Tokyo Lash Bar 2009 offered up everything from dramatically feathered…
Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre
(TrendHunter.com) Terence Koh’s faux wedding photos are humorous and sweet. Recently, the fashionable Terence Koh wed his boyfriend designer Garrick Gott in New York.
Sadly the marriage won’t be recognized since the state…
(TrendHunter.com) If half the celebrities that get busted these days knew their mugshots would look like these criminals, they probably would get in trouble more often.
This collection of photographs are from 1912-1930.…
(TrendHunter.com) Designed for inner Mongolia, China, is this house based on traditional cave dwellings.
Created by Rojkind Arquitectos, the residence is submerged in the ground, copying a Mexican practice. The basic logic…
Depois do sucesso com as Solar WiFi Flowers, a Toyota apresentou mais uma ação na cidade de Chicago, Estados Unidos. A idéia é novamente divulgar a 3a geração do Prius, o automóvel mais ambientalmente correto da montadora. Só que agora, ao invés de utilizar a energia solar para facilitar as recargas de notebooks e celulares, foram instalados painéis com saídas de ventilação em abrigos de ônibus.
A novidade cai como uma luva, tendo em vista o alto verão que assola os Estados Unidos. Além do mais, todas essas últimas iniciativas de Prius nos Estados Unidos vão de encontro com o posicionamento oficial do produto: “Harmony between man, nature and machine.”
:: Via Street Attack
Personalidades do esporte, principalmente aquelas que estão em destaque, sempre são convidadas para participar de campanhas criadas para a Gatorade. O que surpreendeu agora é que a marca voltou às raízes e lançou uma campanha para promover uma nova linha limitada de garrafas temáticas do ex-campeão da NBA, Michael Jordan.
Durante 16 horas de muito trabalho, voluntários montaram um painel com mais de 14 mil novas garrafas coloridas.
O resultado, obtido após a inserção de luzes debaixo de cada uma das garrafas, você pode conferir no making of abaixo:
Vale lembrar que Michael Jordan já foi garoto propaganda de Gatorade (de 1991 até 2003). Hoje, o principal esportista aliado da marca é o campeão mundial de golfe, Tiger Woods.
:: Via Yahoo! Sports
At first glance, our diagrams look quite straightforward. But when people look closer, these graphs tell funny and interesting real-life stories. Stories that show your target group why it’s always better to be insured by the DEVK.
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel,
Group Head Creative Director: Timm Weber
Creative Director: Gösta Diehl, Oliver Heidorn
Art Director: Jan Riggert
Copywriter: Tobias Burger
Grafics: Matthias Khaled Baare
Released: 03/2009
NEW YORK (AdAge.com) — Microsoft and Yahoo on Wednesday are expected to announce the search pact earlier reported by Advertising Age, a deal that will trigger a major re-ordering of the online ad business and create what they hope will be a more-credible competitor to Google.
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