Aug
04
CO2 reduction label rethink
Posted in: UncategorizedLONDON – Brands that are awarded the Carbon Trust’s Carbon Reduction Label will no longer have to display their carbon footprint number on-pack.
Aug
04
Nivea takes issue with Wan’s Boots tie-up
Posted in: UncategorizedLONDON – Skincare brand Nivea, which sponsors Channel 4 series Gok’s Fashion Fix, has been riled by a ‘brand issue’, according to insiders, after it emerged that the show’s host, Gok Wan, is to create a skincare range for high-street retailer Boots.
Aug
04
Tattoo yourself / Tattoo faux!
Posted in: Uncategorized |
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| THE ORIGINAL? Rio Sul Shopping Center – 2000 Source : Cannes Archive Online, Luerzer’s Archive, Agency : Salles / D’Arcy (Brazil) |
LESS ORIGINAL : C & F Cosmetics & Fragrances “Love yourself” – 2007 Source : Pikasso Gold Agency : Impact BBDO (Lebanon) |
| Il faut avoir une haute estime de soi pour tattouer sa figure sur son bras, et une très haute estime de soi pour se croire digne de gagner une récompense créative avec une telle copie. |
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Aug
04
Orange RockCorps
Posted in: UncategorizedL’initiative de l’opérateur Orange autour de ce concept RockCorps, venu de Los Angeles, est excellente. L’idée est de donner 4 heures de son temps à une association pour ensuite assister à un concert. Voici en exemple, la publicité et campagne TV actuellement diffusée en Angleterre.
Le concert aura lieu en France, au Zenith le 2 octobre prochain.
Aug
04
EXPLOITING CHAOS – 150 Ways to Spark Innovation During Times of Change
Posted in: Uncategorized
(TrendHunter.com) The book, EXPLOITING CHAOS, by TrendHunter.com CEO Jeremy Gutsche, is finally ready to launch…
DID YOU KNOW THAT Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started…
Aug
04
Mahua TV
Posted in: Uncategorized“Who’ll win this battle of music?
Starting 5th June, every Saturday and Sunday at 8.30pm onwards.”
Sur-sangraam is a new reality show on Mahua TV. The program aims to discover the best singer through a singing competition. After rounds of elimination, where each participant will try to defeat the other with their musical talents, the final winner would emerge. This campaign was done to bring to foreground the fighting spirit of the participants, and therefore how exciting the show would be.
Advertising Agency: Ogilvy & Mather Pvt. Ltd, Gurgaon, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Neeraj Mahajan
Other additional credits: Amir Siddiqui, Glitz
Aug
04
Lomography Showcases – Fazai38’s Blog Features Retro, Vivid Photography (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Lomography is a new take on an old style of analogue photography. It’s solid and vivid in color and usually features a ring-like black border. This gallery offers an example of high quality lomography…
Aug
04
Iconic Beachtography – Vanity Fair Says ‘Beach, Please!’ in Celebratory Feature (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Vanity Fair celebrates beach photography with a look back at the iconic beachtography images that graced the covers and pages of their magazine in the web exclusive feature, ‘Beach, Please!’
The list…
Aug
04
Political Pop Statement Posters – Mysterious Obama Joker Posters Popping Up Across the US (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Barack Obama Joker posters (Joker = Heath Ledger’s character in the Dark Knight) have been sprouting up across the US in what seems to be a small movement of people that are upset with President Obama.…
Aug
04
Controversial Realitography – Maxim Ryazansky Photographs the Darker Side Of Life in America (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) I have posted about a few photographers who document real life, but it has to be said that Maxim Ryazansky has tackled some of the most controversial subjects.
Maxim Ryazansky literally travels the US…
Aug
03
Pacman Rears – Bizarre Lower Back Tattoos that Take a Crack at Creativity (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Tattoos on the lower back were made popular in the late 90’s with young women originally sporting the look. Now lower back tattoos, aka “tramp stamps,” are being seen everywhere—even some guys like the…
Aug
03
No, Pharma’s Digital Future Isn’t All Social Media
Posted in: Uncategorized
A couple of weeks ago, someone asked me a simple question: What will digital pharma marketing look like in five years? Naturally, I have a view on this — and it turns out that it's not all social media.
Aug
03
Forget Google’s Billboards; the Grass-roots Effort Is What’s Worth Watching
Posted in: Uncategorized
Google's latest marketing campaign for Google Apps includes a grass-roots-level push where employees urge their IT departments to make the switch.
Aug
03
Sports Illustrated: Dollar, Sam, Adolf, Olympics
Posted in: Uncategorized
“In 1971 Cassius Clay went 12 rounds in the supreme court with uncle sam’s conscription policy. He won that bout too. There’s more to the story than just the game.”
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson
Aug
03
‘Defying Gravity’ Grounded
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — The conditions seemed perfect for liftoff: Fresh off the 40th anniversary of the moon landing, an intense, if infrequent, assessment of the space race coincided with a space-shuttle mission. And the passing of NASA chronicler (and, at times, cheerleader) Walter Cronkite on the eve of the anniversary, though tragic, led to even more media coverage. But ABC's launch of astronaut drama "Defying Gravity" couldn't do that with summer ratings.
Aug
03
AmEx Ad Looks a Little Too Familiar to One Entrepreneur
Posted in: Uncategorized
NEW YORK (AdAge.com) — The "borrowing" of creative ideas has long been a top concern in Adland, but these disputes are set to get more contentious, thanks to the growing popularity among agency folk of data-tracking tools that measure not only who visits a website but also how long they stay.
Aug
03
Pigeon Pilfer
Posted in: UncategorizedCe film original a été réalisé par l’étudiant Michael Stevenson dans le cadre de son cursus à San Francisco State University. Réalisé entièrement en stop-motion, il a nécessité 4 mois de travail, de l’argile et un appareil photo numérique. A découvrir dans la suite.
Aug
03
Fiat Mio | O primeiro carro “open source”
Posted in: Uncategorized
Foi anunciado pela Fiat que o seu novo carro conceito será concebido com a colaboração dos consumidores. Qualquer um poderá ajudar na concepção do novo protótipo que será apresentado em outubro de 2010, no Salão do Automóvel de São Paulo.
É mais uma tentativa inovadora de conseguir chegar mais rapidamente ao universo digital, após divulgar, em junho deste ano, a parceria com o Google Street View, aqui.
O novo projeto, idealizado pela Agência Click, recebeu o nome de Fiat Mio, e é pioneiro no mercado automotivo, quebrando o paradigma que geralmente cerca as montadoras que mantém o processo de desenvolvimento de um carro em sigilo total.
As sugestões de design, segurança e features serão aceitas no sites http://fiatmio.cc e consideradas pela empresa.
Você pode rotular como quiser: “Open Source“, “Creative Commons” ou até “Crowdsoursing“. O que importa é que isso vai fazer uma grande revolução na indústria.
:: A dica é do Meio Bit
Aug
03
Helping 20-Somethings Shape the Future
Posted in: UncategorizedOne Young World, a nonprofit organization created by David Jones, CEO, Havas Worldwide, and global CEO, Euro RSCG Worldwide, and Kate Robertson, U.K. group chairman, Euro RSCG Worldwide, is working toward its first summit. The purpose of the group is to give a voice to 20-somethings, the next generation of world leaders.
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