LONDON – Initiative has unveiled a new structure, led by the appointment of a new worldwide managing director, Omnicom Media Group’s Latin America chief Mauricio Sabogal.
Un projet d’animation imaginé par Esteban Diácono et fortement inspiré par la musique d’Olafur Arnalds – Ljósið. Intitulé “Let Yourself Feel”, il s’agit d’un travail fluide et envoûtant, simulant plusieurs expériences en couleur avec un système de particules.
Foi só falar da importância de se criar comunidades virtuais para as marcas, que surge mais uma. É a Destination Smart, uma rede social criada especialmente para abrigar a opinião e o interesse dos maiores entusiastas do Smart no Reino Unido.
Além de permitir que os membros troquem mensagens, a comunidade oferece notícias, fotos, vídeos, fóruns de discussão, sub-grupos, eventos e até a possibilidade de interagir com os “Smart Experts“: fornecedores, representantes e consumidores que sabem tudo sobre a marca, preparados para tirar qualquer dúvida oriunda dos membros desta nova comunidade.
:: Via Brand Republic
LONDON – Future Publishing has closed PSW magazine after 10 years.
(TrendHunter.com) This collection of classified ads supports the notion that there are some weird and eccentric people sharing the world with us. The messages in these various newspapers range from used toilet paper to…
LONDON – BSkyB is working on a paid-for version of its Sky News iPhone application for sale outside the UK and Ireland, where its free app has just been downloaded by its 500,000th user.
LONDON – FHM’s October issue will feature two magazines in one, with the flip-cover return of FHM Collections, which had previously been axed in 2006.
LONDON – Smartphone manufacturer Palm has rebutted concerns over privacy after a developer discovered the company’s latest model, the Palm Pre, sends the user’s location data back to Palm HQ.
LONDON – Smart, manufacturer of the itsy-bitsy smart car, has launched a social community website where smart enthusiasts and fans can meet and interact, after research shows its drivers are a social media savvy lot.
LONDON – Interactive marketing agency Zugara has released an augmented reality motion capture game ‘Cannonballz’, allowing anyone with a webcam to interact with the elements flashed on their video stream, while sharing their high scores through Facebook Connect.
(TrendHunter.com) This layered screaming photos are the creation of Darek Fortas, a photographer who has mastered the art of juxtaposing two images of the same person to express a range of emotion.
His images really bring…
NEW YORK – Initiative, the media network owned by Interpublic, has restructured its global operations in a bid to boost growth.
LONDON – Sales of UK consumer magazines have remained relatively resilient in the face of the downturn, falling just 1.9 per cent in the first six months of the year.
Une campagne bien exécutée avec une très belle direction artistique, autour du concept de GPS et des cartes inclus dans les téléphones de la gamme Nokia NSeries. Une idée pensée par l’agence JWT Jakarta. Plus de visuels à découvrir dans la suite.
LONDON – Pizza delivery chain Domino’s, famed for its heavy use of door drop menus, is to devote an increasing amount of its marketing spend to digital as it ramps up its use of marketing technology.
It was bound to happen. The advertising business is about to get its own reality show. The Big Ad Gig is a competition where aspiring ad creatives are invited to enter video submissions and creative books for a chance to win one of four paid freelance gigs at a big NY agency for a month. OK, in terms of reality TV, it’s not exactly eight kids and a cheating husband, but it’s our little drama.
Eight finalists will be chosen to come to New York to deliver their creative pitches to a live audience during Advertising Week, and they will be judged by a panel of big agency big shots. In addition to winning an agency gig, they will also gain some significant exposure: the winning campaign will get produced and run across Microsoft Advertising’s media properties.
This reality show will be an amazing opportunity for four young advertising hopefuls to gain exposure and employment in the heart of the advertising world, but I can’t help but think of the other reality of the advertising business now: thousands and thousands of advertising creatives who are out of work.
No one gets into advertising for job security, because there is none. Most creatives I know, myself included, work in advertising because they simply can’t work anywhere else. As my friend and mentor Ken Krimstein told me when he ushered me into the business, “Advertising is the refuge for odd toys.”
Before I got into the ad business I was a creative person without a way to make a living creatively. Finding out about working in advertising was a revelation. When I heard that someone was going to give me a job and pay me for being creative, it was like an answered prayer.
Now, I’m a dozen years into this business and I see it dying. I’m not saying that advertising is dead, but at this point it has been badly wounded by a perfect storm of massive overexposure, a changing media landscape, and one of the shittiest economies on record. So, all of those creatives—the odd toys, my friends—are just SOL right now.
I’m not painting a picture of a wonderful business gone bad. Along with getting paid for being creative comes the inevitable price for being creative in a non-creative world. What I’m mourning is a wonderful opportunity that may not be available for many more creative people, for much longer.
Now, I’m sure the contest was designed to attract young ad creatives, just out of school and eager for their first big break in the ad world. But I just checked the contest rules and it’s open to anyone 18 or older who is not currently a full-time employee with a contract. Let’s see, that’s, well… almost everybody, including those thousands and thousands of unemployed creative folks I was talking about earlier. I’m wondering if the people who came up this reality show idea really thought this one out. Stay tuned because, frankly, this reality show could get ugly.
Steven Stark is a Copywriter, Blogger and Creative Director for hire. He can be contacted @ www.stevenstark.net
Click Images To Enlarge
Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Other additional credits: Media Hub
Via [Ads Of The World]
This dude is creating a new religion the Dudeism based on the big Lebowski way of life. Advertiser: Volkswagen Agency: DDB London
LONDON – Umbro has promoted Nike marketer Trevor Cairns to the role of chief marketing officer, replacing Tim Parkinson.
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