Hasta La Creative!

Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank,  with “Human Truths.”

“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.

“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”

The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump. continued…

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On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transforming powers to trick a different kind of opponent (for anyone who cares and watches too much ESPN, it’s Kevin Negandhi).

The latest “This is Sportscenter” ad is par for the course: short, funny, and off-beat. The work comes once again from W+K New York (which has been handling SportsCenter work for nearly two decades), an agency that has no problem taking sports material and making it accessible to audiences. And for Megatron, he may want to think about outsourcing his Transformer duties over to Diddy, or Johnson, or whatever Nike wants to call him.

Credits after the jump.

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