Le constructeur américain Motorola associe design et luxe avec la sortie prochaine du téléphone Aura. Un design à clapet rotatif, inspiré des montres de luxe avec un affichage circulaire de l’heure au centre de l’appareil.
L’écran à cristaux liquides affiche plus de 16 millions de couleurs. A noter l’utilisation de matériaux de luxe comme le verre saphir ou une coque en acier inoxydable.
Disponible à partir de 1500€.
According to Internetnews.com, Google and Yahoo spiders will begin to crawl sites built with Adobe’s Flash.
“Improving how we crawl dynamic content will ultimately enhance the search experience for our users,” said Bill Coughran, senior vice president of engineering at Google.
Google will be going live with the new SWF indexing technology this week, while Yahoo plans to release it at an undetermined point in the future.
This is a great addition to Youtube. You can see advertisers scrambling to be the first to create something big with this. Right now it seems to be card tricks and this cup and ball demo that are filling up the most viewed videos.
Here’s how to add your own annotations to a Youtube video.
It certainly opens up a new dimension to Youtube videos.
There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.
Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.
Technorati Tags: sony, technology, highlights, future, advertising, video, eco-friendly, global warming
Remember that old thick yellow book you have beside your telephone? Well thanks to technology, a new way of trying to serve the public and not lost the growing list of companies who need information and advertising as well has been announced.
Apparently, the online market is growing and this is a clear sign that providing service in the form of advertising across print, online and mobile platforms. With the apparent growth of the market, the Yellow pages sees this as an opportunity to expand its market by penetrating the advertising needs of the online communities today.
Yellow Pages chief executive Dudley Enoka said his company was in talks with several other online players regarding partnerships, and he expected announcements would be made shortly.
He said customers were increasingly looking to diversify their advertising across print, online, voice and shortly, mobile platforms.
“We’re immensely proud of our heritage as a business based in print and we are still seeing excellent growth there.
(Source) Stuff.co.nz
Technorati Tags: yellow pages, online, market, advertising, technology, information
One thing you will notice in advertising these days is that many companies look at the available talent in the market to cast in commercial productions. But the real question is, do you really need to pay high costing ads to make sure that they get the right mix in producing these ads?
There are various ways to get through commercial advertising and this can be done through creative wizardry. You just have to think outside the box, use resources like technology and representation in other forms such as this one which makes use of balloon dolls that can capture the whole essence of the product being advertised.
Technorati Tags: advertising, levis, jeans, pants, dolls, commercial, technology, balloon
An Aussie company is gearing up to release a computer headset that allows people to control video games using only the power of their minds.
In short, this cool little device features 16 sensors that measure electrical impulses from the brain, enabling machines to register facial expressions, emotions and even cognitive thoughts by visualising them. […]
Apple filed a patent last week for a “fully fledged digital liefestyle fitness companion” reports Apple Insider (via Zeus Jones). I must admit being a regular(ish) user of Nike Plus I’ve always thought a heart rate monitor would be great (being an old fart and all). I’m not sure what some of the other monitors […]
First the Wii inspired a bunch of folk to get off the couch and get active with gaming. PS2 and Singstar realised this yonks ago. My eight year old desperately wants Guitar Hero… now gaming with GPS enabled phones gets kids outdoors again. UK-based LocoMatrix has developed a number of
location-based games kids can play outdoors […]
Google Analytics have released the beta of Benchmarking reports. See the full article here. You’ll need to Opt in to share your data anonymously though, which is a fair trade.
So now you can compare your travel site with the industry average. Sadly no way to compare via country, only “Category” but it’s nice to compare. The more sites that opt in the better the results will be. Give it a few months for all the major players to opt in before you start to use the benchmarking as gospel.
New, trendy, and flashy products are often ripe targets for competitive ads. I always secretly enjoy when one company directly targets another via their advertising, despite knowing that a more creative (and ultimately more effective) solution most likely exists.
Lenovo seems to have had enough of the ever-so-popular Macbook Air, and takes a shot at it with the release of their new ThinkPad X300. Not only do they say “everything else is hot air,” but they even go as far as to loosely reference the Apple typefaces, gradients, and button styles of apple (below). It kind of takes the whole Mac vs. PC thing to a whole different level.
This amazing cube is the first cubic interactive gaming platform in the world. In the video, one of its many games: The Fentix Cube, an emulation of the always grand Rubik’s cube.
Via: TrendHunter.
Â
This is bloody great.
Facebook app + QR code. Sounds like someone playing ‘cool shit mashup’. But here something’s been made that is much greater than the sum of its parts.
It’s really simple. You add the Facebook app. Click ‘make my tshirt’. And you’re pretty much done. A custom QR code t-shirt is generated that you […]
Posted in the category of It-Doesn’t-Need-To-Be-Done-But-When-It-Is-Done-It’s-Pretty-Damn-Cool, mega advertising conglomerate Dentsu of Japan has an interesting little SWF embedded on their website – a visually synched representation of the lifts being used in their building, shown in real-time:
Amazingly, browsing their otherwise pretty dry site, I read they service a total of six THOUSAND clients.
The PS3 has among its multiple qualities the hability to let you play mini-games as the console loads up. One of these games was the beautiful Flow. Now it’s the turn for Eden, a beautiful videogame that mixes awesome physics interactions and gorgeous colors.
It’s still not out; but I imagine that just like Flow this will also be downloadable por the PC. Stay sharp.
Widgets are big business. A recent report on Techcruch showed that 81% of the US web audience were exposed to a widget. While I doubt their metrics the fact is widgets are generating a stack load of impressions and it’s all unpaid media and most times in content or prominent positions. No one complains about “Widget blindness”.
Gigya and Clearspring are two new companies that both offer the widget creator a simple one click way of embedding your widget on the huge variety of social network sites out there. It’s the “build once” mentality and then let these companies worry about the implementation hassles. So you create your widget, add their code and then you’re ready to roll. It auto creates the jpegs for iGoogle and Facebook, users can login to many of the networks form the widget and post without leaving the site. It even imports their email contacts to make sending an email simple.
We’ve used Gigya for a little over 2 weeks now and have found it an invaluable tool.
You can also use Gigya custom reports as a replacement for Mochibot tracking (although Mochibot provides more detailed info for what we need.)
Gigya also allows you to fully style the format of the buttons and size. Although I prefer to keep it generic.
Here’s what the reports and interface for Giya looks like
Clearspring’s “Launchpad” tool looks similar and I’d say it’s worth checking out both.
Clearspring offers a page based way of embedding the Widget and also an in WIdget version. These don’t seem to have an option to style the look and feel though.
So if you’re still using a simple Youtube style of embed code text field in your widgets then do yourself a favor and check out Gigya and Clearspring.
What about poor old paid media?
Both companies will be in a position to offer ad serving through the widgets. While the better way to go is to create a branded widget that actually enhances the user’s experience there will always be money to be made from paid media. Revenue share is one way to greeze
I find it funny that both companies present themselves in a similar fashion. Way to differentiate yourselves.
Widgets Smidgets:
If Widget’s aren’t your thing but you like this idea of a one click solution for the myriad of social networks out there check out.
Addthis.com: Let’s you put one button on your site instead of the 20+ you need to hit Digg, Del.icio.us, Redit etc etc
Flux.com: A way to have your content shared across users Myspace blog, Facebook accounts etc etc
Sales of home PCs in Japan are declining, in what potentially may be reflected in other key markets in coming years.
Full details from The Age.
In summary:
With phones and games consoles etc becoming ever more converged, backed with more processing grunt, the main leisure functionality of PCs (internet browsing, email, gaming, photo sharing) can be […]
Agency Spy points to the “fascist regime” north of the border that would dare to limit Crackberry addictions among its workforce.
According to Newswire.ca, Frank Palmer, chairman and CEO of DDB Canada, has issued a new company-wide policy that discourages staff from using their PDAs and other mobile devices, like BlackBerries and cellular phones, during both client and internal meetings.
Inspired by the penalty system used in soccer games, DDB Canada staff will be issued yellow or red cards for PDA misconduct that ultimately may lighten their pocketbooks via a system of fines.
“Over the past year, I’ve become increasingly aware of and annoyed by staff who use their BlackBerries during meetings,” says Palmer. “Whether it’s done openly or covertly under the table, using a PDA during a meeting is completely unacceptable, disrespectful and hinders the progress of the meeting. While these devices are considered time-savers, they’re also extremely intrusive.”
DDB isn’t acting alone. Recently, Canada’s Department of Citizenship and Immigration banned employees from using their BlackBerries between 7 p.m. and 7 a.m. in an attempt to reduce work stress.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
