Quibi, the new short-form content platform, is adding four more titles to its inaugural content roster, along with a more definitive debut date. The company, founded by Dreamworks co-founder Jeffrey Katzenberg and former HP CEO Meg Whitman, won’t debut until April, Katzenberg said today onstage at South by Southwest in Austin, Texas. However, the company…
Amazon Prime Video has brought the apocalypse to SXSW to promote its new series Good Omens, which starts streaming May 31. Amazon took over a 19,000-square-foot space to create an immersive experience called “Good Omens’ Garden of Earthly Delights.” The activation is divided into hell on one side and heaven on the other, based on…
BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti. The announcement indicates that the digital media company is beginning to see dividends from moves into areas like…
March is upon us, which means that marketers across the industry are gearing up for SXSW to check out the latest activations and panels from industry experts. For brands and tech companies looking to make a splash and create something that will really resonate, the festival is the perfect opportunity to unleash an experiential activation…
In case you haven’t heard, HBO’s Game of Thrones returns for its eight and final season on April 14. As part of its sendoff, New York agency Giant Spoon partnered with Warner Media and the American Red Cross on a life-saving activation at SXSW. Bleed for the Throne, as it’s called, is part of the…
It can be tricky deciding how to spend a weekend or even a week at South By Southwest. The annual event in Austin, Texas, which starts today, brings hundreds of speakers and tens of thousands of attendees to talk about the present and future of technology and culture. This year, 25 tracks will help attendees…
In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better storytellers on the platform. This year, YouTube will continue that tradition, but instead of spotlighting different ad formats or introducing six-second spots as it did in 2017, YouTube will show marketers…
Snapchat and HBO are using augmented reality to enhance the Game of Thrones experience at this year’s South by Southwest. At the castle and battlefield created in Austin, Texas, to promote the upcoming season of the Game of Thrones, Snapchat has worked with HBO to create several AR components that add a digital layer to…
Each year ahead of South by Southwest, there are dozens of pieces written about whether or not the festival is still relevant. We’re not looking to debate that here: the relevancy of the festival for marketers will likely be questioned more and more each year. Say what you will about it, but marketers love to…
For the first time, Snapchat will be a sponsor of the annual South by Southwest festival, and it’s taking over the Parlor Room bar in downtown Austin, Texas. From March 10-12, Snap Inc. will hold a variety of talks for all SXSW festivalgoers, the company said, during which Snap executives and other partners will discuss…
One of my favorite things to do this time of year is to check out all of the upcoming talks and panels at SXSW. This year more than ever, it provides a refreshing mental aperitif and reminds me that the world is full of passionate, interesting and committed people who have devoted their lives to…
Each March, the city of Austin is invaded by brands, artists, celebrities, policymakers and the masses looking to inspire and be inspired during SXSW. Brands, both emerging and established, leverage SXSW as a kind of cultural currency, creating experiences, stunts and events across the city to engage, connect and build buzz. It’s an investment to…
If you’ve attended South by Southwest in Austin, Texas, you know that grabbing food between panels and events can be rather difficult. For popular panels, the lines are long and you need to be there early, leaving little time to find a meal. Plus, food options near the main festival can be somewhat lackluster. That’s…
SXSW Interactive is a pay-to-play experience for marketers making the trip. But not all attendees are there to play. They’re there, forking over significant time and money, because they expect a return: personal and brand exposure, industry insights, new connections and a glimpse of tomorrow’s technology. But capturing those returns can be tricky. Amid the…
Anyone who’s ever gone to South by Southwest in Austin and had a hankering for making their own music might finally get the chance. As part of a street closure during next month’s festival, Verizon-backed digital-only phone provider Visible is building a clear “Music Box” that it hopes will be both as a respite from…
Netflix is taking the hunt for Bonnie and Clyde to South by Southwest. On March 9, 11 and 12, in partnership with strategic experiential shop Collide, the streaming service will host an immersive pop-up activation that will attempt to transport attendees back to the 1930s. The activation, which will take over Austin’s Banger’s Basement at…
Last March, HBO and Giant Spoon gave SXSW attendees a taste of what it’s like to attend Westworld. This year, HBO has teamed up with the shop again to give fans of Game of Thrones the chance to experience the fictional world of Westeros ahead of the show’s final season premiere on April 14. The…
It’s not always easy to pinpoint what type of content resonates with consumers–especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actually capture sensory information of what a person finds interesting. Two Adweek reporters tried out the technology on the…
Over the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas. So it makes sense that the festival would seek to recognize that work. This year, SXSW created a new awards program, the SXSW Creative Experience Arrow Awards. “SXSW has long hosted awards for technology…
During the thick of South by Southwest, patrons of Austin’s hip Better Half Coffee and Cocktails shop likely noticed something odd while sipping their espressos and craft cocktails last Monday: The upper window of a plywood house behind the restaurant shattering while cameras zoomed in on the scene. “That’s the window we’re knocking out to…
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