For its 2018 activation at South by Southwest, Facebook is showcasing its products-Instagram, Oculus, and Messenger-in a way that will help educate marketers on how best to navigate them all. Working with agency Magnetic, Facebook set up a series of experiences for marketers in its Austin office, including three mini sets where marketers can create…
Towards the end of an hour-long Westworld panel at SXSW, Elon Musk dropped by for a last-minute talk with Jonathan Nolan, the creator of HBO’s Westworld, to discuss the future of transportation and how far off private trips to Mars will be. Musk and Nolan worked together to create a two-minute trailer from the recent…
Bumble, the three-year-old dating app where women make the first move, created a space to empower and educate women this weekend at South by Southwest in Austin, Texas. The app is one of a number of digitally native brands using SXSW as a way to connect with consumers in real life but with a focus…
Manicures, custom t-shirts, candy, pins and tunes; these are just a few of Starz’s favorite things for its activation at South by Southwest. Created to promote the network’s two new shows, Sweetbitter and Vida, the Starz Sensory House focuses on the five senses: sight, smell, taste, touch and sound. The network worked with all-female vendors…
If you’ve ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a sampling of skin colors, and are often too dark or too light. L’Or?al is aiming to change…
The Handmaid’s Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the handmaids wear. Well, sort of. In partnership with LeadDog Marketing Group, Hulu set up seven art instillations across…
For a company whose slogan is “Doing Things,” Outdoor Voices couldn’t have picked a better weekend with great weather to promote its new augmented reality app. Outdoor Voices encouraged consumers and Austin residents (where the company is headquartered) to leave the convention center at South by Southwest and instead head to a nearby park to…
The city of Atlanta has a new marketing tool that it hopes will help them court milennials to live and work in the city. ChooseATL, an initiative launched by the Metro Atlanta Chamber in 2015 to get more millennials working in the area, decided the best way to accomplish that was to launch its own…
It’s impossible to look away from Kristen Lepore’s peculiar yet therapeutic film, Hi Stranger. The animated short, which has been watched 2.4 million times, features a tiny claymation man speaking softly to you about life, how difficult it can be to create things, and a what a gorgeous sunset can do for the soul. Now,…
Under Armour wants its customers to hover-literally-at the brand’s South by Southwest activation. One interactive portion of the “Hovr House,” named for the brand’s new smart running show, includes jumping on a trampoline and taking a photo of the moment. Since launching the Hovr line in February, Hovr House has toured in Shanghai and Los…
In 2015, Alex Garland’s Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn’t a potential match at all but a way for you to learn about the film. It’s fitting, then, that…
In 2015, Alex Garland’s Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn’t a potential match at all but a way for you to learn about the film. It’s fitting, then, that…
In 2015, Alex Garland’s Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn’t a potential match at all but a way for you to learn about the film. It’s fitting, then, that…
In 2015, Alex Garland’s Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn’t a potential match at all but a way for you to learn about the film. It’s fitting, then, that…
SXSW Interactive is under way, drawing tens of thousands to Austin for the opportunity to network, learn about new tech and bask in the glow of some of the world’s most ambitious marketing stunts. The festival often sparks debate among marketers and agency staffers, who admire its role as a creative showcase but question its…
In Ready Player One it’s 2045 and most people spend their time inside a different world, the Oasis, using immersive technology. Warner Bros. wanted to bring that experience to life ahead of the March 29 release of Steven Spielberg’s adaptation of the book; to do that the studio partnered with Giant Spoon to create an…
In HBO’s Westworld, people come from all over to experience what it’s like to “live without limits.” This weekend at South by Southwest in Austin, Texas, attendees can give that a try at a recreation of Sweetwater, the world within Westworld. After meeting at a tavern and finding out whether you’ll wear a white hat…
From some of the country’s best BBQ to tacos and margaritas, Austin, Texas has a serious restaurant scene that’s an added treat for South by Southwest attendees. The festival also makes Austin’s top places nearly impossible to get into, with people waiting hours to get into locations like Franklin’s BBQ and Torchy’s Tacos. To find…
Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they’ll navigate hundreds of parties, panels, parties and activations. Did we mention parties? Making sense of SXSW–and figuring out which events are actually worth attending–can be a headache for the unprepared and neophyte….
If telling a story in six seconds, 15 seconds and with long-form spots has become the new standard, how can brands and agencies use that to their advantage? That’s the question YouTube is hoping to answer this weekend in Austin, Texas at its South by Southwest activation. By showcasing new work from agency partners, YouTube…
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